{"id":642562,"date":"2017-08-16T04:03:13","date_gmt":"2017-08-16T04:03:13","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2017\/08\/16\/egyptian-startup-paymob-aims-to-promote-financial-inclusion\/"},"modified":"2017-08-16T04:03:13","modified_gmt":"2017-08-16T04:03:13","slug":"egyptian-startup-paymob-aims-to-promote-financial-inclusion","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2017\/08\/16\/egyptian-startup-paymob-aims-to-promote-financial-inclusion\/","title":{"rendered":"Egyptian startup PayMob aims to promote financial inclusion"},"content":{"rendered":"

<\/a> Egyptian startup <\/strong>PayMob<\/strong><\/a> is trying to promote financial inclusion in Egypt<\/strong>, Pamella De Leon writes for Entrepreneur Middle East<\/a>. PayMob is an Egypt-based \u201celectronics payments solutions provider converting cash payments to electronic, using existing payment channels such as credit card, mobile wallet and cash.\u201d CTO and co-founder Mostafa Menessy says that the only thing \u201cmissing now are campaigns to spread awareness. It is very challenging to change what people have been used to doing for hundreds of years, i.e. paying in cash for goods or services.\u201d<\/p>\n

\u2026One service that could benefit from increased access to financial inclusion is Jordanian Arabic-language ebook store Yaqut<\/strong>, which is featured in the Financial Times<\/a>. Founder Ammar Mardawi says that despite Yaqut\u2019s traction, it is finding monetization challenging. \u201cYaqut runs a freemium model, where most of the content is free with charges for some of the higher end items, but this, Mr Mardawi says, is not working. In part, the problem is that customers in countries such as Egypt often simply do not have the means to make electronic payments.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Egyptian startup PayMob is trying to promote financial inclusion in Egypt, Pamella De Leon writes for Entrepreneur Middle East. PayMob is an Egypt-based \u201celectronics payments solutions provider converting cash payments to electronic, using existing payment channels such as credit card, mobile wallet and cash.\u201d CTO and co-founder Mostafa Menessy says that the only thing \u201cmissing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9257],"tags":[72],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-642562","post","type-post","status-publish","format-standard","hentry","category-on-your-way-out","tag-enterpriseam","wpautop","entry"],"acf":{"mongo_id":"9eba93ae-96fb-4a40-98ed-06725c1ff15f","order":"0","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[642521],"teaser":"","voice_url":""},"yoast_head":"\nEgyptian startup PayMob aims to promote financial inclusion - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2017\/08\/16\/egyptian-startup-paymob-aims-to-promote-financial-inclusion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Egyptian startup PayMob aims to promote financial inclusion\" \/>\n<meta property=\"og:description\" content=\"Egyptian startup PayMob is trying to promote financial inclusion in Egypt, Pamella De Leon writes for Entrepreneur Middle East. PayMob is an Egypt-based \u201celectronics payments solutions provider converting cash payments to electronic, using existing payment channels such as credit card, mobile wallet and cash.\u201d CTO and co-founder Mostafa Menessy says that the only thing \u201cmissing […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2017\/08\/16\/egyptian-startup-paymob-aims-to-promote-financial-inclusion\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-16T04:03:13+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/08\/16\/egyptian-startup-paymob-aims-to-promote-financial-inclusion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/08\/16\/egyptian-startup-paymob-aims-to-promote-financial-inclusion\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Egyptian startup PayMob aims to promote financial inclusion\",\"datePublished\":\"2017-08-16T04:03:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/08\/16\/egyptian-startup-paymob-aims-to-promote-financial-inclusion\/\"},\"wordCount\":185,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"EnterpriseAM\"],\"articleSection\":[\"ON YOUR WAY OUT\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/08\/16\/egyptian-startup-paymob-aims-to-promote-financial-inclusion\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2017\/08\/16\/egyptian-startup-paymob-aims-to-promote-financial-inclusion\/\",\"name\":\"Egyptian startup PayMob aims to promote financial inclusion - 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This single platform, the company says, will provide businesses with a\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":562058,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/05\/05\/paymob-wants-to-set-up-shop-in-saudi\/","url_meta":{"origin":642562,"position":1},"title":"Paymob wants to set up shop in Saudi","author":"enterpriseam admin","date":"5 May 2021","format":false,"excerpt":"Payment gateway Paymob is looking to roll out digital payment services in Saudi Arabia in the coming five years as part of its wider expansion plans that would see the Egyptian startup operating in two new countries through representative offices there in the near future, CEO Islam Shawky told Al\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/5\/39.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":576949,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/03\/paymob-interest-the-uae-tpay-is-streamlining-mozare3-could-team-up-with-the-ifc-to-help-local-farmers\/","url_meta":{"origin":642562,"position":2},"title":"Paymob interest the UAE, TPay is streamlining + Mozare3 could team up with the IFC to help local farmers","author":"enterpriseam admin","date":"3 November 2022","format":false,"excerpt":"Paymob enters the UAE: Fintech startup Paymob has expanded into the UAE and made the country its regional hub, it said in a statement (pdf) yesterday. 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