{"id":640900,"date":"2017-09-07T04:06:49","date_gmt":"2017-09-07T04:06:49","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2017\/09\/07\/orange-egypt-to-amend-most-recent-ad-after-viewers-deemed-it-offensive-to-senior-citizens\/"},"modified":"2017-09-07T04:06:49","modified_gmt":"2017-09-07T04:06:49","slug":"orange-egypt-to-amend-most-recent-ad-after-viewers-deemed-it-offensive-to-senior-citizens","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2017\/09\/07\/orange-egypt-to-amend-most-recent-ad-after-viewers-deemed-it-offensive-to-senior-citizens\/","title":{"rendered":"Orange Egypt to amend most recent ad after \"viewers\" deemed it offensive to senior citizens"},"content":{"rendered":"

<\/a>Senior executives from Orange Egypt promised to commit seppuku and take their<\/strong>advertising agency with<\/strong> them after the mobile operator\u2019s latest advert ran afoul of the Consumer Protection Agency (CPA), which claims to have received citizen complaints about the advert via the Social Solidarity Ministry (who says beggars can\u2019t be choosers). CPA boss Atef Yacoub told the press on Wednesday, AMAY reports<\/a>. (We may be exaggerating there with the suggestion that execs were mulling Japanese ritualized suicide. The Orange bosses have apparently said they would instead re-cut the ad or otherwise censor themselves.)<\/p>\n

The complaints said the ad, which ran as part of Orange\u2019s campaign to support Egypt in<\/strong>the 2018 FIFA World Cup qualifiers<\/strong>, violates basic decorum and is offensive to senior citizens. That\u2019s right, to geezers like some of us here at Enterprise. The ad features elderly, supposedly disease-ridden football fans rapping about how this might be their last chance to see Egypt make it to the FIFA World Cup, which hasn\u2019t happened since 1990. Yacoub said Orange executives agreed to edit out parts viewers found offensive, claiming that their intention was to encourage senior citizens to join the fandom. A change of subsidized adult diapers may be in order, we suggest. You can check out the <\/strong>ad for yourselves here until it\u2019s gone<\/strong><\/a> (runtime 1:44).<\/p>\n

Guess what? Censorship works: <\/strong>Most of the other ads the Committee for the Promotion of Virtue and Prevention of Vice<\/del> Consumer Protection Agency ordered censored back in Ramadan 2016 are now dead links on the interwebs, including spots from Juhayna, Birell, Cottonil and Dice. You can read here our original coverage of the ads<\/a> (and a summary of how the offended).<\/p>\n

And y\u2019know what else? The poor and the gullible are being fleeced by psychic hotlines.<\/strong> We\u2019re being scammed by illegal med ads on TV. Warranties are works of fiction at company after company. Those skin-whitening creams are flat-out racist \u2014 and unsafe. In fact, unsafe products are on shelves nationwide. The notion that sanitation companies honor their contracts in municipal areas is an outright joke. There are vehicles on the road with safety records that should give Evel Knievel pause. We are, folks, an emerging [redacted] market \u2014 consumer safety is bad enough to give a \u2018western\u2019 regulator the hives the moment he \/ she steps off the aircraft onto our fair soil. And \u201cdisrespectful\u201d ads are a priority?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Senior executives from Orange Egypt promised to commit seppuku and take theiradvertising agency with them after the mobile operator\u2019s latest advert ran afoul of the Consumer Protection Agency (CPA), which claims to have received citizen complaints about the advert via the Social Solidarity Ministry (who says beggars can\u2019t be choosers). CPA boss Atef Yacoub told […]<\/p>\n","protected":false},"author":1,"featured_media":640901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7204],"tags":[72,74],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-640900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-what-were-tracking-today","tag-enterpriseam","tag-what-were-tracking-today","wpautop","entry"],"acf":{"mongo_id":"12013e5e-cb3b-45ef-9f0f-0825e20253bd","order":"0","is_powered_by":true,"section_story_id":"5b4334e9-c0a0-4967-be57-22c4ad7c5b74","story_type":"1","photo_url":"https:\/\/ent.news\/2017\/9\/348.jpg","photo_position":"above","related_issue":[640897],"teaser":"","voice_url":""},"yoast_head":"\nOrange Egypt to amend most recent ad after "viewers" deemed it offensive to senior citizens - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2017\/09\/07\/orange-egypt-to-amend-most-recent-ad-after-viewers-deemed-it-offensive-to-senior-citizens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orange Egypt to amend most recent ad after "viewers" deemed it offensive to senior citizens\" \/>\n<meta property=\"og:description\" content=\"Senior executives from Orange Egypt promised to commit seppuku and take theiradvertising agency with them after the mobile operator\u2019s latest advert ran afoul of the Consumer Protection Agency (CPA), which claims to have received citizen complaints about the advert via the Social Solidarity Ministry (who says beggars can\u2019t be choosers). 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The decisions also instruct the companies\u2026","rel":"","context":"In "Automotive + Transportation"","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":650484,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/26\/cpa-suspends-uber-ad-campaign-for-having-a-sense-of-humor\/","url_meta":{"origin":640900,"position":1},"title":"CPA suspends Uber ad campaign for having a sense of humor","author":"enterpriseam admin","date":"26 March 2017","format":false,"excerpt":"The Consumer Protection Agency (CPA) has ordered that Uber suspend its ad campaign on charges of having a sense of humor. CPA head Atef Yacoub decreed that the ride-sharing giant\u2019s campaign, with the slogan \u201cI was saved from driving my mother-in-law home 64 times,\u201d violated decency laws and regulations, Al\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2017\/3\/1532.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":625057,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/09\/26\/what-were-tracking-on-26-september-2018\/","url_meta":{"origin":640900,"position":2},"title":"What we\u2019re tracking on 26 September 2018","author":"enterpriseam admin","date":"26 September 2018","format":false,"excerpt":"Conference season is really picking up, with three gatherings of note taking place this morning: The E-Commerce Summit in Egypt bills itself as the first gathering of its kind of the emerging industry, which faces the prospect of new regulation during the fall sitting of the House of Representatives;Gearheads will\u2026","rel":"","context":"In "What We're Tracking Today"","block_context":{"text":"What We're Tracking Today","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-today\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":638555,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/10\/09\/cpa-pulls-juhayna-ad-for-being-too-depressing\/","url_meta":{"origin":640900,"position":3},"title":"CPA pulls Juhayna ad for being too depressing","author":"enterpriseam admin","date":"9 October 2017","format":false,"excerpt":"There\u2019s nothing left for corporate Egypt to do but band together and unleash its combined sense of humor on the Consumer Protection Authority. The CPA has figured out a way to lower the bar on overzealous censorship even further after banning a benign ad by Juhayna (watch, runtime: 1:59) in\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2017\/10\/1387.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":652241,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/01\/04\/cpa-refers-orange-and-vodafone-to-prosecution-over-4g-services-advertisements\/","url_meta":{"origin":640900,"position":4},"title":"CPA refers Orange and Vodafone to prosecution over 4G services advertisements","author":"enterpriseam admin","date":"4 January 2017","format":false,"excerpt":"The Consumer Protection Authority is asking prosecutors to investigate Orange Egypt and Vodafone Egypt over what it claims is \u201cmisleading\u201d advertising of 4G services, Al Mal reports. The CPA alleges both companies have published promotions claiming to provide the \u201cfastest 4G services in Egypt\u201d despite neither having officially launched 4G\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":652291,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/01\/05\/mnos-will-be-given-4g-spectrum-in-stages-cit-minister\/","url_meta":{"origin":640900,"position":5},"title":"MNOs will be given 4G spectrum in stages -CIT minister","author":"enterpriseam admin","date":"5 January 2017","format":false,"excerpt":"Mobile network operators will be given their respective 4G spectra in \u201cstages,\u201d not in one go, CIT Minister Yasser El Kady told Al Mal. El Kady says the MNOs were never promised delivery of the spectra immediately after paying for them and that the roll out will be in stages\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/640900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=640900"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/640900\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/640897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/640901"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=640900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=640900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=640900"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=640900"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=640900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}