{"id":638059,"date":"2024-08-07T00:00:00","date_gmt":"2024-08-07T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/08\/07\/cutting-coca-cola-out-of-the-olympics\/"},"modified":"2024-08-07T00:00:00","modified_gmt":"2024-08-07T00:00:00","slug":"cutting-coca-cola-out-of-the-olympics","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/08\/07\/cutting-coca-cola-out-of-the-olympics\/","title":{"rendered":"Cutting Coca Cola out of the Olympics"},"content":{"rendered":"

People want the Olympics to lose its fizz. <\/strong>Scientists and public health experts think that the Olympics should drop Coca-Cola as a sponsor, reports Wired<\/a>. The soda giant is the Olympics\u2019 oldest friend, sponsoring the event since back when the drink still had a certain white powder<\/a> in its ingredients list.<\/p>\n

It\u2019s a huge sponsorship deal. <\/strong>The association with the Olympic brand name costs Coca-Cola around USD 20 mn every year. Regardless, these experts believe the partnership should come to a stop, but aren\u2019t holding their breath for understanding from the International Olympic Committee. They reason that the fittest people on the planet should not be promoting products with proven negative impacts on public health.<\/p>\n

What\u2019s wrong with Cola?<\/strong> Experts have identified a direct link between sugary beverages and Type 2 diabetes, an affliction that affects around 462 mn<\/a> people worldwide. The kicker? Another large sponsor of the games is Sanofi<\/a>, a pharma company that actively researches diabetes \u2014 talk about mixed messages. According to Robert Lustig, a pediatric neuroendocrinologist, even though all sugary beverages are harmful, \u201cCoca-Cola\u2019s behavior is among the most egregious.\u201d<\/p>\n

The Centre for Science in the Public Interest (CSPI) is vocally campaigning against the <\/strong>beverage company, <\/strong>arguing that the partnership with Coca-Cola \u201cis undermining [the Olympics\u2019] noble vision to use sports to build a better world.\u201d They are among the 66 organizations in the Kick Big Soda Out of Sport<\/a> international campaign. \u201cWe\u2019re really excited for consumers around the world and probably lawmakers who are seeing this to think about the unhealthy impacts of Coca-Cola on both human health and on our planet,\u201d says Nancy Fink, the campaign manager at CSPI.<\/p>\n

Banning an Olympic sponsor has happened before. <\/strong>Once upon a time, the Olympics were sponsored by tobacco companies<\/a>. Cigarette ads were part of the games since the birth of the games<\/a> in 1896 \u2014 a partnership that lasted almost a century. Campaigns created in the 1980s were successful in stopping these sponsorships, so there may be hope that sugary beverages are next in line.<\/p>\n

\n

\n

Google has been hit with yet another antitrust ruling \u2014<\/strong> A federal judge has decided that Google is engaged in illegal practices<\/a> to suppress competition in web searches, the Washington Post<\/a> reports. This is the second time<\/a> within a year that Google has been labeled an illegal monopoly, with the previous ruling targeting its Android app store.<\/p>\n

Google\u2019s footprint is massive. <\/strong>The tech giant has a grip on 82% of the search market<\/a>, and operates other ubiquitous products like Gmail, YouTube, and Google Maps. It\u2019s also got Chrome \u2014 the most popular web browser, with a market share<\/a> of 61.8% \u2014 under its belt, and Android OS, which powers over 3 bn phones<\/a>.<\/p>\n

Google\u2019s monopolistic practices aren\u2019t limited to web searches.<\/strong> The company has also been scrutinized<\/a> for allegedly manipulating the market by acquiring rivals through anticompetitive mergers and pressuring publishers and advertisers to use its ad technology, earning them two lawsuits from the FTC.<\/p>\n

They also can track your movements. <\/strong>Google\u2019s CAPTCHA technology \u2014 designed to block bots \u2014 is actually tracking your behavior<\/a>, from cursor movements to browsing history, across various websites. <\/p>\n

Here\u2019s where things get a bit wild. <\/strong>One possible change we might see following this ruling is a bunch of new search engines popping up. If Google has to share its search technology or data as a result of the injunction, we could end up with search engines tailored to different needs \u2014 think kid-friendly searches, or ones that prioritize privacy. Some rivals like DuckDuckGo<\/a> and Bing<\/a> have failed to take on Google, but opening its tech might open the doors for new players.<\/p>\n

One of these players is our dear ol\u2019 Apple.<\/strong> Right now, Google pays Apple a hefty sum<\/a> to be the default search engine on all Apple devices through Safari \u2014 if this deal gets shaken up, Apple could potentially step up with its own search engine. <\/p>\n

Things might go down, split, or even up. <\/strong>Ad prices might drop if more search engines join the mix, breaking Google\u2019s hold over the ad market and potentially making things cheaper for us online. There\u2019s also the possibility that Google could be split into smaller entities, meaning that Chrome, search, and Android will be their own separate companies. Plus, if Google\u2019s services are divided, it might mean better privacy for users, since Google wouldn\u2019t be pooling all our data in one place.<\/p>\n

And let\u2019s not forget about the Android app store. <\/strong>This ongoing case might lead to changes that will allow users to install apps from other sources onto their devices, opening up competitive pricing for digital purchases.<\/p>\n","protected":false},"excerpt":{"rendered":"

The campaign to kick Big Soda out of sport<\/p>\n","protected":false},"author":1,"featured_media":638060,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,638,162],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-638059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-for-your-commute","tag-sports","wpautop","entry"],"acf":{"mongo_id":"c8734e25-0558-490e-b2cf-61a01303050f","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/8\/606.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[638054],"teaser":"The campaign to kick Big Soda out of sport","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/8\/.a4fe8982-9c1f-4b0d-a539-53a52680b92d.mp3"},"yoast_head":"\nCutting Coca Cola out of the Olympics - 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Rady has been working for the company for 20 years and previously served as General Manager for East Africa.","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":572187,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/06\/15\/coca-cola-egypt-plans-to-invest-egp-1-bn-this-year\/","url_meta":{"origin":638059,"position":2},"title":"Coca-Cola Egypt plans to invest EGP 1 bn this year","author":"enterpriseam admin","date":"15 June 2020","format":false,"excerpt":"INVESTMENT WATCH- Coca-Cola Egypt is planning to invest EGP 1 bn this year to expand production capacity and increase sales outlets, a cabinet statement said yesterday. The plan is part of a wider strategy to invest EGP 5 bn over the coming five years, CEO Ahmed Elafifi said in a\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":593337,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/11\/25\/coca-cola-egypt-is-planning-to-invest-usd-500-mn-over-three-years\/","url_meta":{"origin":638059,"position":3},"title":"Coca-Cola Egypt is planning to invest USD 500 mn over three years","author":"enterpriseam admin","date":"25 November 2019","format":false,"excerpt":"INVESTMENT WATCH- Coca-Cola Egypt is planning to invest USD 500 mn over the next three years, General Manager Ahmed Rady said in a video published on the Investment Ministry\u2019s Facebook page (watch, runtime: 1:28). Rady provided no details on the planned investment. The company invested USD 500 mn in Egypt\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":555756,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/25\/coca-cola-hbc-to-spend-usd-1-bn-on-egypt-expansion-over-5-years\/","url_meta":{"origin":638059,"position":4},"title":"Coca-Cola HBC to spend USD 1 bn on Egypt expansion over 5 years","author":"enterpriseam admin","date":"25 November 2021","format":false,"excerpt":"Coca-Cola Hellenic Bottling Company (HBC) is looking to invest USD 1 bn in the Egyptian market over the next five years following its acquisition of Coca-Cola Bottling Company of Egypt (CCBCE), CEO Ahmed Afify told PM Moustafa Madbouly yesterday, according to a cabinet statement. The money will go towards building\u2026","rel":"","context":"In "Investment Watch"","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/599.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":558501,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/15\/greek-bottler-acquires-coke-in-egypt-in-landmark-foreign-investment\/","url_meta":{"origin":638059,"position":5},"title":"Greek bottler acquires Coke in Egypt in landmark foreign investment","author":"enterpriseam admin","date":"15 August 2021","format":false,"excerpt":"Coca-Cola HBC to acquire Coca-Cola Bottling Company of Egypt: A subsidiary of the Coca-Cola Hellenic Bottling Company (HBC) has agreed to purchase a majority stake in Coca-Cola Bottling Company of Egypt (CCBCE) in a transaction valued at USD 427 mn, the company announced in a statement on Thursday. Coca-Cola HBC\u2026","rel":"","context":"In "M&A WATCH"","block_context":{"text":"M&A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/8\/159.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/638059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=638059"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/638059\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/638054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/638060"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=638059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=638059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=638059"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=638059"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=638059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}