{"id":637755,"date":"2017-11-23T04:07:10","date_gmt":"2017-11-23T04:07:10","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2017\/11\/23\/shell-launches-new-fuel-efficient-heavy-duty-line-of-lubricants-in-october-milan-event\/"},"modified":"2017-11-23T04:07:10","modified_gmt":"2017-11-23T04:07:10","slug":"shell-launches-new-fuel-efficient-heavy-duty-line-of-lubricants-in-october-milan-event","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2017\/11\/23\/shell-launches-new-fuel-efficient-heavy-duty-line-of-lubricants-in-october-milan-event\/","title":{"rendered":"Shell launches new fuel efficient, heavy duty line of lubricants in October Milan event"},"content":{"rendered":"<p><strong>Shell Rimula unveiled its newest generation of heavy duty diesel lubricants, API CK-4, at a global event in Milan last month<\/strong> to emphasize how the new product was designed with an eye for environmental concerns and fuel efficiency. The new line of lubricants was engineered to be thinner than previous products \u2014 which makes it easier to pump and therefore cuts down on fuel consumption, Global OEM Technological Manager, Dan Arcy explained. Shell relied on a fuel economy model to develop a lubricant that increases fuel efficiency without deviating from its core function of protecting the vehicle\u2019s internal component against expected wear and tear.<\/p>\n<p><strong>Egypt was one of the priority destinations for the company\u2019s research for the new line.<\/strong> \u201cWe do know that [Egypt is] a diverse environment. The driving conditions are a bit different, the terrain is a bit different \u2026 you\u2019re seeing a lot of stop-and-go when you\u2019re dealing with high traffic,\u201d Global Brand Marketing Manager for heavy duty diesel oils Chris Guerrero told Enterprise. The Egyptian market is largely in up to speed with the trends and developments in the lubricants industry, but one of the largest concerns identified among its consumers at the moment is the need to increase road safety. These concerns feed back into Rimula\u2019s research process to provide a more comprehensive portfolio of products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shell Rimula unveiled its newest generation of heavy duty diesel lubricants, API CK-4, at a global event in Milan last month to emphasize how the new product was designed with an eye for environmental concerns and fuel efficiency. The new line of lubricants was engineered to be thinner than previous products \u2014 which makes it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":637756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9291],"tags":[2370,72],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-637755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive-transportation","tag-automotive-transportation","tag-enterpriseam","wpautop","entry"],"acf":{"mongo_id":"3aa73ac2-6a54-4195-af0e-6e273042b7c5","order":"0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2017\/10\/2123.jpg","photo_position":"above","related_issue":[637721],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Shell launches new fuel efficient, heavy duty line of lubricants in October Milan event - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/23\/shell-launches-new-fuel-efficient-heavy-duty-line-of-lubricants-in-october-milan-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shell launches new fuel efficient, heavy duty line of lubricants in October Milan event\" \/>\n<meta property=\"og:description\" content=\"Shell Rimula unveiled its newest generation of heavy duty diesel lubricants, API CK-4, at a global event in Milan last month to emphasize how the new product was designed with an eye for environmental concerns and fuel efficiency. The new line of lubricants was engineered to be thinner than previous products \u2014 which makes it [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/23\/shell-launches-new-fuel-efficient-heavy-duty-line-of-lubricants-in-october-milan-event\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-23T04:07:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2017\/10\/2123.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/23\/shell-launches-new-fuel-efficient-heavy-duty-line-of-lubricants-in-october-milan-event\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/23\/shell-launches-new-fuel-efficient-heavy-duty-line-of-lubricants-in-october-milan-event\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Shell launches new fuel efficient, heavy duty line of lubricants in October Milan event\",\"datePublished\":\"2017-11-23T04:07:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/23\/shell-launches-new-fuel-efficient-heavy-duty-line-of-lubricants-in-october-milan-event\/\"},\"wordCount\":238,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/23\/shell-launches-new-fuel-efficient-heavy-duty-line-of-lubricants-in-october-milan-event\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2017\/10\/2123.jpg?fit=%2C&ssl=1\",\"keywords\":[\"Automotive + Transportation\",\"EnterpriseAM\"],\"articleSection\":[\"Automotive + Transportation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/23\/shell-launches-new-fuel-efficient-heavy-duty-line-of-lubricants-in-october-milan-event\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/23\/shell-launches-new-fuel-efficient-heavy-duty-line-of-lubricants-in-october-milan-event\/\",\"name\":\"Shell launches new fuel efficient, heavy duty line of lubricants in October Milan event - 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The company expects to complete the process in four to six\u2026","rel":"","context":"In &quot;Automotive + Transportation&quot;","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":594139,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/10\/21\/shell-to-divest-onshore-assets-in-egypts-western-desert-to-focus-on-offshore-concessions\/","url_meta":{"origin":637755,"position":1},"title":"Shell to divest onshore assets in Egypt\u2019s Western Desert to focus on offshore concessions","author":"enterpriseam admin","date":"21 October 2019","format":false,"excerpt":"Shell to divest Western Desert onshore assets to focus on offshore concessions: Shell is planning to divest its onshore upstream assets in the Western Desert \u201cin order to fully concentrate on growing its Egyptian offshore exploration and integrated gas business,\u201d according to a company statement (pdf). The company expects to\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/2\/193.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":666148,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/29\/shell-wants-to-up-its-local-natgas-production\/","url_meta":{"origin":637755,"position":2},"title":"Shell wants to up its local natgas production","author":"enterpriseam admin","date":"29 May 2025","format":false,"excerpt":"PLUS- Juhayna secures EGP 1.9 bn from CIB","rel":"","context":"In &quot;Also on our Radar&quot;","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/5\/2423.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":593052,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/11\/17\/shell-taps-citi-to-manage-sale-of-its-onshore-upstream-assets-in-egypts-western-desert\/","url_meta":{"origin":637755,"position":3},"title":"Shell taps Citi to manage sale of its onshore upstream assets in Egypt\u2019s Western Desert","author":"enterpriseam admin","date":"17 November 2019","format":false,"excerpt":"M&A WATCH- Royal Dutch Shell has tapped investment bank Citi to manage the upcoming sale of its onshore upstream assets in Egypt\u2019s Western Desert, sources close to the matter said, according to Reuters. The process for the sale, which could net as much as USD 1 bn for the company,\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/2\/193.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":568787,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/02\/04\/international-oil-companies-begin-submitting-offers-for-shells-egypt-assets\/","url_meta":{"origin":637755,"position":4},"title":"International oil companies begin submitting offers for Shell\u2019s Egypt assets","author":"enterpriseam admin","date":"4 February 2020","format":false,"excerpt":"M&A WATCH- IOCs bidding for Shell\u2019s Egypt assets: Royal Dutch Shell has begun receiving offers from international companies for the upcoming sale of its onshore upstream assets in Egypt\u2019s Western Desert, the local press reports, citing an unnamed industry source. The source did not say how many offers have been\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":595693,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/08\/04\/govt-project-to-equip-vehicles-with-dual-fuel-engines-will-start-in-september\/","url_meta":{"origin":637755,"position":5},"title":"Gov\u2019t project to equip vehicles with dual fuel engines will start in September","author":"enterpriseam admin","date":"4 August 2019","format":false,"excerpt":"The government will start implementing a national project to equip taxis and minibuses with dual fuel engines in September, Youm7 reports. Prime Minister Moustafa Madbouly last month asked ministers to prepare a report on the proposed project, which aims to reduce vehicles\u2019 gasoline consumption by supplementing it with natural gas.\u2026","rel":"","context":"In &quot;Automotive + Transportation&quot;","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/637755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=637755"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/637755\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/637721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/637756"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=637755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=637755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=637755"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=637755"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=637755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}