{"id":636885,"date":"2017-11-02T03:50:53","date_gmt":"2017-11-02T03:50:53","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2017\/11\/02\/mcdonalds-egypt-not-clowning-around-with-literacy-campaign\/"},"modified":"2017-11-02T03:50:53","modified_gmt":"2017-11-02T03:50:53","slug":"mcdonalds-egypt-not-clowning-around-with-literacy-campaign","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2017\/11\/02\/mcdonalds-egypt-not-clowning-around-with-literacy-campaign\/","title":{"rendered":"McDonald\u2019s Egypt not clowning around with literacy campaign"},"content":{"rendered":"

McDonald\u2019s Egypt pulled off a staggeringly successful viral campaign by tricking people into making fun of them, <\/strong>according to Think Marketing<\/a>. The premise is as follows: Put a donation box for education and literacy by cashiers with an \u201caccidental\u201d spelling mistake on it. Would satire-loving Egyptians be able to ignore the irony? McDonald\u2019s thought they wouldn\u2019t, and they were right: Mns of views for the reveal, tens of thousands of shares and posts by influential accounts. The con job plays on humor but delivers a powerful message (watch, runtime 2:18<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

McDonald\u2019s Egypt pulled off a staggeringly successful viral campaign by tricking people into making fun of them, according to Think Marketing. The premise is as follows: Put a donation box for education and literacy by cashiers with an \u201caccidental\u201d spelling mistake on it. Would satire-loving Egyptians be able to ignore the irony? McDonald\u2019s thought they […]<\/p>\n","protected":false},"author":1,"featured_media":636886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9004],"tags":[72,2388],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-636885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-watching","tag-enterpriseam","tag-worth-watching","wpautop","entry"],"acf":{"mongo_id":"5fb4fb26-569b-4ab9-9b72-509929b7b975","order":"0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2017\/11\/1520.jpg","photo_position":"above","related_issue":[636862],"teaser":"","voice_url":""},"yoast_head":"\nMcDonald\u2019s Egypt not clowning around with literacy campaign - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/02\/mcdonalds-egypt-not-clowning-around-with-literacy-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u2019s Egypt not clowning around with literacy campaign\" \/>\n<meta property=\"og:description\" content=\"McDonald\u2019s Egypt pulled off a staggeringly successful viral campaign by tricking people into making fun of them, according to Think Marketing. The premise is as follows: Put a donation box for education and literacy by cashiers with an \u201caccidental\u201d spelling mistake on it. Would satire-loving Egyptians be able to ignore the irony? McDonald\u2019s thought they […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/02\/mcdonalds-egypt-not-clowning-around-with-literacy-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-02T03:50:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2017\/11\/1520.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/02\/mcdonalds-egypt-not-clowning-around-with-literacy-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/02\/mcdonalds-egypt-not-clowning-around-with-literacy-campaign\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"McDonald\u2019s Egypt not clowning around with literacy campaign\",\"datePublished\":\"2017-11-02T03:50:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/02\/mcdonalds-egypt-not-clowning-around-with-literacy-campaign\/\"},\"wordCount\":101,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/02\/mcdonalds-egypt-not-clowning-around-with-literacy-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2017\/11\/1520.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterpriseAM\",\"worth watching\"],\"articleSection\":[\"Worth watching\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/02\/mcdonalds-egypt-not-clowning-around-with-literacy-campaign\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2017\/11\/02\/mcdonalds-egypt-not-clowning-around-with-literacy-campaign\/\",\"name\":\"McDonald\u2019s Egypt not clowning around with literacy campaign - 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The fast food chain is planning to open three new branches in Egypt this year, according to General Manager Alaa Fathy.","rel":"","context":"In "Other Business News of Note"","block_context":{"text":"Other Business News of Note","link":"https:\/\/enterpriseam.com\/egypt\/category\/other-business-news-of-note\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":648508,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/04\/05\/egypt-investment-watch-mm-group-mcdonalds-egypt-parent-company-to-invest-combined-egp-1-65-bn\/","url_meta":{"origin":636885,"position":2},"title":"Egypt investment watch: MM Group, McDonald\u2019s Egypt parent company to invest combined EGP 1.65 bn","author":"enterpriseam admin","date":"5 April 2017","format":false,"excerpt":"INVESTMENT WATCH- MM Group, whose IPO is due to wrap next week as the company\u2019s shares begin trading on the EGX, plans to invest EGP 1 bn over the next 18 months to expand its e-commerce, microfinance and consumer operations, said Chairman Khaled Mahmoud. 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