{"id":636646,"date":"2024-08-04T00:00:00","date_gmt":"2024-08-04T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/ai-marketing-is-hurting-your-sales\/"},"modified":"2024-08-04T00:00:00","modified_gmt":"2024-08-04T00:00:00","slug":"ai-marketing-is-hurting-your-sales","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/ai-marketing-is-hurting-your-sales\/","title":{"rendered":"AI marketing is hurting your sales"},"content":{"rendered":"

Despite the growing presence of AI in consumer goods, customer sentiment <\/strong>seems to be getting more and more hostile. <\/strong>A study<\/a> conducted by Washington State University that tested consumer reactions to different marketing copy and included products like high-end electronics, medical devices, and fintech found that material that included AI messaging tested more negatively across the board due to lower emotional trust.<\/p>\n

Are companies just missing the mark?<\/strong> Lead author of the study Mesut \u00c7i\u00e7ek believes<\/a> that buzzwords may be to blame. \u201cMarketers should carefully consider how they present AI in their product descriptions,\u201d he advised, emphasizing that they should \u201cfocus on describing the features or benefits\u201d instead of highlighting the tech takeover.<\/p>\n

Apple and Google have already seen the effects of failing to read the room<\/strong>, after the two tech giants were forced to pull high-profile ads after backlash from audiences. Over the weekend, Google released and quickly pulled an Olympics ad (watch, runtime: 1:00<\/a>) for their AI offering Gemini that showed a father using the chatbot to generate a fan letter from his daughter to US runner Sydney McLaughlin-Levrone that for many seemed to take away any meaning. While back in May, Apple released their commercial for the iPad Pro (watch, runtime: 1:08<\/a>), showing a large hydraulic press crushing instruments, art, arcade games, and books to reveal their new ultrathin piece of hardware powered by Apple Intelligence, causing many to object to this perceived celebration of the crushing of human creativity that AI presents. <\/p>\n

Whatever they hoped the message would be instead exacerbated consumer fear of <\/strong>generative technology, <\/strong>which seemed to viewers to \u201ckind of [be] destroying humanity<\/a>.\u201d It\u2019s not about AI stealing jobs anymore, says The Verge<\/a>, it\u2019s about promoting the use of AI as a replacement for authentic connection and creation. Alexandra Petri of The Washington Post wrote<\/a> that those excited by the prospect of AI taking over all our tasks, including writing report summaries, data surveys, and no doubt including creating art and music, are not just \u201cmissing the point in a spectacular manner,\u201d but missing out on life, even the tedious bits. \u201cThis is the ride, and you\u2019re missing it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

A study found that marketing copy that included AI messaging tested negatively across the board<\/p>\n","protected":false},"author":1,"featured_media":636647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[7094,633,638],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-636646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-ai","tag-enterprisepm","tag-for-your-commute","wpautop","entry"],"acf":{"mongo_id":"a9d98bdf-5e50-488b-afb0-d02f6f4a1318","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/8\/217.jpg","photo_position":"below","homepage_title":"","full_issue_title":"","related_issue":[636641],"teaser":"A study found that marketing copy that included AI messaging tested negatively across the board","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/8\/.11af23ca-93d1-4a13-aba4-36d41360bd18.mp3"},"yoast_head":"\nAI marketing is hurting your sales - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/ai-marketing-is-hurting-your-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI marketing is hurting your sales\" \/>\n<meta property=\"og:description\" content=\"A study found that marketing copy that included AI messaging tested negatively across the board\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2024\/08\/04\/ai-marketing-is-hurting-your-sales\/\" 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