{"id":633510,"date":"2024-07-16T00:00:00","date_gmt":"2024-07-16T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/"},"modified":"2024-07-16T00:00:00","modified_gmt":"2024-07-16T00:00:00","slug":"monetizing-creativity-in-the-creator-economy","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/","title":{"rendered":"Monetizing creativity in the creator economy"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Tune into \"Access Tomorrow\" for a discussion with <strong>Leila Serhan, Visa\u2019s Senior Vice President and Group Country Manager for North Africa, Levant, and Pakistan<\/strong>, alongside <strong>Shant Oknayan, TikTok\u2019s Vice President, Global Business Solutions, Asia, Middle East, Africa, & Oceania.<\/strong> Together, they navigate how Gen Z's tech-adaptivity is redefining digital commerce.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What\u2019s on the agenda? <\/strong>The dynamics of the creator economy, innovative payment solutions for content creators, and the transformative impact of Gen Z on digital commerce.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">You can listen to the full episode <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=Dver7vQW0dI\" style=\"\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tune into \"Access Tomorrow\" for a discussion with Leila Serhan, Visa\u2019s Senior Vice President and Group Country Manager for North Africa, Levant, and Pakistan, alongside Shant Oknayan, TikTok\u2019s Vice President, Global Business Solutions, Asia, Middle East, Africa, &#038; Oceania. Together, they navigate how Gen Z's tech-adaptivity is redefining digital commerce. What\u2019s on the agenda? The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":633511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7374],"tags":[7373,72,666],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-633510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-message-from-visa","tag-a-message-from-visa","tag-enterpriseam","tag-visa","wpautop","entry"],"acf":{"mongo_id":"eb14a31d-7336-487d-8452-40224d024483","order":"6","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/ads\/imgs\/258.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[633500],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/7\/.b6f209c7-fe18-48fe-bd70-5dc54bb5ef43.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monetizing creativity in the creator economy - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monetizing creativity in the creator economy\" \/>\n<meta property=\"og:description\" content=\"Tune into &quot;Access Tomorrow&quot; for a discussion with Leila Serhan, Visa\u2019s Senior Vice President and Group Country Manager for North Africa, Levant, and Pakistan, alongside Shant Oknayan, TikTok\u2019s Vice President, Global Business Solutions, Asia, Middle East, Africa, &amp; Oceania. Together, they navigate how Gen Z&#039;s tech-adaptivity is redefining digital commerce. What\u2019s on the agenda? The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-16T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/258.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Monetizing creativity in the creator economy\",\"datePublished\":\"2024-07-16T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/\"},\"wordCount\":93,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/258.jpg?fit=%2C&ssl=1\",\"keywords\":[\"A MESSAGE FROM VISA\",\"EnterpriseAM\",\"Visa\"],\"articleSection\":[\"A MESSAGE FROM VISA\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/\",\"name\":\"Monetizing creativity in the creator economy - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/258.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2024-07-16T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/258.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/258.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Monetizing creativity in the creator economy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Monetizing creativity in the creator economy - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/","og_locale":"en_US","og_type":"article","og_title":"Monetizing creativity in the creator economy","og_description":"Tune into \"Access Tomorrow\" for a discussion with Leila Serhan, Visa\u2019s Senior Vice President and Group Country Manager for North Africa, Levant, and Pakistan, alongside Shant Oknayan, TikTok\u2019s Vice President, Global Business Solutions, Asia, Middle East, Africa, & Oceania. Together, they navigate how Gen Z's tech-adaptivity is redefining digital commerce. What\u2019s on the agenda? The [&hellip;]","og_url":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2024-07-16T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/258.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Monetizing creativity in the creator economy","datePublished":"2024-07-16T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/"},"wordCount":93,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/258.jpg?fit=%2C&ssl=1","keywords":["A MESSAGE FROM VISA","EnterpriseAM","Visa"],"articleSection":["A MESSAGE FROM VISA"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/","url":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/","name":"Monetizing creativity in the creator economy - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/258.jpg?fit=%2C&ssl=1","datePublished":"2024-07-16T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/258.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/258.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/16\/monetizing-creativity-in-the-creator-economy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Monetizing creativity in the creator economy"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/258.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/258.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/258.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":616931,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/03\/13\/the-future-of-digital-payments-with-visas-andrew-torre\/","url_meta":{"origin":633510,"position":0},"title":"The future of digital payments, with Visa\u2019s Andrew Torre","author":"enterpriseam admin","date":"13 March 2024","format":false,"excerpt":"Explore the latest trends shaping the digital payments landscape in this dynamic region with Visa\u2019s Leila Serhan, senior vice president and group country manager for North Africa, the Levant, and Pakistan(NALP), and Andrew Torre, Visa\u2019s regional president for Central and Eastern Europe, Middle East, and Africa (CEMEA), on the Access\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/199.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":620433,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/05\/21\/unraveling-the-future-of-sme-financing\/","url_meta":{"origin":633510,"position":1},"title":"Unraveling the future of SME financing","author":"enterpriseam admin","date":"21 May 2024","format":false,"excerpt":"Tune into Access Tomorrow for an insightful discussion with Leila Serhan, Visa\u2019s senior vice president and group country manager for North Africa, Levant, and Pakistan, alongside Craig Moore, founder and CEO of Beehive as they explore the evolving SME financing landscape and Beehive\u2019s innovative peer-to-peer lending platform for SMEs, established\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/5\/1541.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":640168,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/08\/21\/the-next-bn-gen-z-and-the-middle-class-driving-cemeas-growth\/","url_meta":{"origin":633510,"position":2},"title":"The next bn: Gen Z and the middle class driving CEMEA's growth","author":"enterpriseam admin","date":"21 August 2024","format":false,"excerpt":"With the world\u2019s population soaring past 8 bn, Gen Z is shaping the future economic outlook. Fueled by a growing middle class, the demographics of Central and Eastern Europe, Middle East and Africa (CEMEA) are set for new opportunities.Globally and regionally, economic outlooks signal a quicker slowdown in spending. In\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1773.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":667348,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/06\/24\/visas-tap-to-add-card-revolutionizing-digital-payment-security-and-accessibility\/","url_meta":{"origin":633510,"position":3},"title":"Visa's Tap-to-Add Card: revolutionizing digital payment security and accessibility","author":"enterpriseam admin","date":"24 June 2025","format":false,"excerpt":"Visa is making digital payments more accessible, secure, and efficient for everyone. With the launch of Apple Pay and Google Pay in North Africa, the Levant, and Pakistan, Visa is rolling out technology like Tap-to-Add Card so that you can instantly add your Visa contactless cards to your digital wallets\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/6\/1313.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":655471,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/11\/19\/access-tomorrow-with-mounir-nakhla\/","url_meta":{"origin":633510,"position":4},"title":"Access Tomorrow with Mounir Nakhla","author":"enterpriseam admin","date":"19 November 2024","format":false,"excerpt":"In the latest edition of Visa\u2019s podcast, \u201cAccess Tomorrow\u201d, Mounir Nakhla, CEO of MNT Halan, joined by Leila Serhan, Visa\u2019s Senior Vice President and Group Country Manager, North Africa, Levant, and Pakistan, to weigh in on how his fintech platform is fueling financial inclusion in Egypt and expanding through physical\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1743.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":633241,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/10\/managing-the-booming-subscription-economy-how-banks-can-adapt\/","url_meta":{"origin":633510,"position":5},"title":"Managing the booming subscription economy: how banks can adapt","author":"enterpriseam admin","date":"10 July 2024","format":false,"excerpt":"In today's digital age, subscription services are on the rise and expected to hit USD 406 bn globally by next year. Managing these recurring payments is more critical than ever and financial institutions must ensure they are doing their part in enabling seamless experiences.From streaming platforms to meal kits, subscription\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/3\/483.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/633510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=633510"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/633510\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/633500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/633511"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=633510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=633510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=633510"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=633510"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=633510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}