{"id":632814,"date":"2018-02-20T04:16:15","date_gmt":"2018-02-20T04:16:15","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2018\/02\/20\/ben-jerrys-vs-haagen-dazs\/"},"modified":"2018-02-20T04:16:15","modified_gmt":"2018-02-20T04:16:15","slug":"ben-jerrys-vs-haagen-dazs","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2018\/02\/20\/ben-jerrys-vs-haagen-dazs\/","title":{"rendered":"Ben & Jerry\u2019s vs. H\u00e4agen-Dazs"},"content":{"rendered":"

<\/a> Ben & Jerry\u2019s vs. H\u00e4agen-Dazs \u2014 the corporate war you probably never heard of:<\/strong> Readers of Enterprise know we are fond of corporate wars, which are every bit as interesting as real ones. We also love ice cream (who doesn\u2019t), a fact that makes this week\u2019s documentary selection all the more interesting.<\/p>\n

When it comes to Ben and Jerry\u2019s vs. H\u00e4agen-Dazs, we, the consumer, have our favorites and we stick to them.<\/strong> But little is known of the corporate battle that has taken place for the luxury ice-cream market. The Goliath of the story is H\u00e4agen-Dazs, which in 1984 (an ominous date) tried to use its weight to bully distributors from taking on Ben & Jerry\u2019s \u2014 an upstart ice cream bar founded by its eponymous hippie-nerd founders, who loved food. They fought back, using a mix of clever litigation and a brilliant marketing campaign targeting the Pillsbury Doughboy, the beloved mascot of behemoth food corporation and H\u00e4agen-Dazs parent Pillsbury. They\u2019re victory would be a business lesson on how the underdog can take on a giant corporation.<\/p>\n

But it doesn\u2019t end there. What happens when that same David becomes the new Goliath?<\/strong> You may be surprised who you wind up rooting for. This half-hour BBC documentary takes you through the ups and downs of the ice cream wars, exploring monopolies, consumer branding, and the power of marketing. A must watch for anyone considering getting into a market dominated by a big player (watch, runtime 36:33<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

Ben & Jerry\u2019s vs. H\u00e4agen-Dazs \u2014 the corporate war you probably never heard of: Readers of Enterprise know we are fond of corporate wars, which are every bit as interesting as real ones. We also love ice cream (who doesn\u2019t), a fact that makes this week\u2019s documentary selection all the more interesting. When it comes […]<\/p>\n","protected":false},"author":1,"featured_media":632815,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9004],"tags":[72,2388],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-632814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-watching","tag-enterpriseam","tag-worth-watching","wpautop","entry"],"acf":{"mongo_id":"bedbec2e-51ae-408c-9da7-aff515d101d2","order":"0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2018\/2\/1896.jpg","photo_position":"above","related_issue":[632788],"teaser":"","voice_url":""},"yoast_head":"\nBen & Jerry\u2019s vs. H\u00e4agen-Dazs - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2018\/02\/20\/ben-jerrys-vs-haagen-dazs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ben & Jerry\u2019s vs. H\u00e4agen-Dazs\" \/>\n<meta property=\"og:description\" content=\"Ben & Jerry\u2019s vs. H\u00e4agen-Dazs \u2014 the corporate war you probably never heard of: Readers of Enterprise know we are fond of corporate wars, which are every bit as interesting as real ones. 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ON THE TUBE TONIGHT-(all times CLT) It\u2019s TV\u2019s biggest night, with the 73rd Primetime Emmy Awards airing tonight at 2 AM. 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