{"id":630404,"date":"2018-04-19T03:50:13","date_gmt":"2018-04-19T03:50:13","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2018\/04\/19\/facebook-probably-knows-us-better-than-we-know-ourselves\/"},"modified":"2018-04-19T03:50:13","modified_gmt":"2018-04-19T03:50:13","slug":"facebook-probably-knows-us-better-than-we-know-ourselves","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2018\/04\/19\/facebook-probably-knows-us-better-than-we-know-ourselves\/","title":{"rendered":"Facebook probably knows us better than we know ourselves"},"content":{"rendered":"

Facebook probably knows us better than we know ourselves. <\/strong>That\u2019s right. Facebook is just like that annoying friend that never, ever forgets a thing. When Brian X. Chen downloaded a copy of his user profile, he was shocked to discover that not only is the amount of personal information we feed the social media network analyzed to determine our likes and interests, track our patterns, and tell advertisers what to throw in our faces; Facebook actually never deletes anything. \u201cMost basic information, like my birthday, could not be deleted. More important, the pieces of data that I found objectionable, like the record of people I had unfriended, could not be removed from Facebook, either,\u201d Chen writes for the New York Times<\/a>. \u201cThere was so much that Facebook knew about me \u2014 more than I wanted to know.\u201d<\/p>\n

So what exactly does Facebook have on us? <\/strong>Well, everything. If you let it, Facebook can keep a record of your contact information, the full list of contacts on your phone, your address...you name it. \u201cFacebook also kept a history of each time I opened Facebook over the last two years, including which device and web browser I used. On some days, it even logged my locations,\u201d Chen says. The accompanying video to Chen\u2019s piece (runtime: 3:30) even tells you that the posts we like and pages we visit are recorded and processed to determine so much about us, including relationship status and political and social views. It can even predict \u201clife outcomes, like whether you will be addicted to substances, whether you will switch political parties, whether you\u2019re physically healthy or unhealthy.\u201d<\/p>\n

Chen notes though that: \u201cWhat Facebook retained about me isn\u2019t remotely as creepy as the sheer number of advertisers that have my information in their databases.\u201d <\/strong>And apparently, advertisers have more than one \u2018legal\u2019 channel that allows them to obtain our data. He advises everyone to take the plunge and download their data, but warns that \u201conce you see the vast amount of data that has been collected about you, you won\u2019t be able to unsee it.\u201d<\/p>\n

Facebook founder Mark Zuckerberg was forced to <\/strong>testify before Congress last week<\/strong><\/a> about data misuse and privacy, <\/strong>after 87 mn users\u2019 data, including his own, were compromised in what is known as the Cambridge Analytica scandal.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook probably knows us better than we know ourselves. That\u2019s right. Facebook is just like that annoying friend that never, ever forgets a thing. When Brian X. Chen downloaded a copy of his user profile, he was shocked to discover that not only is the amount of personal information we feed the social media network […]<\/p>\n","protected":false},"author":1,"featured_media":630405,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9003],"tags":[72,2397],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-630404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-reading","tag-enterpriseam","tag-worth-reading","wpautop","entry"],"acf":{"mongo_id":"568252c3-2997-4c16-b43a-0d2afe039a95","order":"0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2018\/4\/80.jpg","photo_position":"above","related_issue":[630382],"teaser":"","voice_url":""},"yoast_head":"\nFacebook probably knows us better than we know ourselves - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2018\/04\/19\/facebook-probably-knows-us-better-than-we-know-ourselves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook probably knows us better than we know ourselves\" \/>\n<meta property=\"og:description\" content=\"Facebook probably knows us better than we know ourselves. That\u2019s right. Facebook is just like that annoying friend that never, ever forgets a thing. When Brian X. 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Don\u2019t trust a social media platform \u2014 or an oil company.Apple is moving past corporate trash talk in its war of words with Facebook and is forcing the Zuck to comply with new guidelines that protect\u2026","rel":"","context":"In "PARTING SHOT"","block_context":{"text":"PARTING SHOT","link":"https:\/\/enterpriseam.com\/egypt\/category\/parting-shot\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/2\/434.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":598710,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/02\/is-trying-to-protect-our-online-privacy-a-lost-cause\/","url_meta":{"origin":630404,"position":2},"title":"Is trying to protect our online privacy a lost cause?","author":"enterpriseam admin","date":"2 June 2019","format":false,"excerpt":"Is trying to protect our online privacy a lost cause? These days, trying to protect yourself against internet trackers is like playing a game of whac-a-mole, an episode of the WSJ\u2019s Personal Technology suggests (watch, runtime: 4:27). \u201cKnock out one way for advertisers to track you, and they quickly find\u2026","rel":"","context":"In "Worth watching"","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/6\/1123.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":556928,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/28\/how-social-media-giants-are-spiraling-out-of-control\/","url_meta":{"origin":630404,"position":3},"title":"How social media giants are spiraling out of control","author":"enterpriseam admin","date":"28 October 2021","format":false,"excerpt":"Maybe connecting everyone in the world might not have been such a good idea after all: Facebook\u2019s dominant selling point has long been its ability to bridge physical barriers and bring large groups of people together over its platforms, but what if it's exactly that goal that is at the\u2026","rel":"","context":"In "Tech"","block_context":{"text":"Tech","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/tech\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/10\/488.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":579644,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/10\/are-all-social-media-platforms-bound-to-fail\/","url_meta":{"origin":630404,"position":4},"title":"Are all social media platforms bound to fail?","author":"enterpriseam admin","date":"10 November 2022","format":false,"excerpt":"Do all social media platforms eventually go south? Once titans of the social media age, Twitter, Facebook and even Netflix have recently been hemorrhaging users. Since their early 2000s launches, these platforms have grown to become nearly synonymous with the internet and have drawn bns of users around the world\u2026","rel":"","context":"In "SOCIAL MEDIA"","block_context":{"text":"SOCIAL MEDIA","link":"https:\/\/enterpriseam.com\/egypt\/category\/social-media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/11\/627.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":553678,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/05\/big-bad-tech\/","url_meta":{"origin":630404,"position":5},"title":"Big, bad tech?","author":"enterpriseam admin","date":"5 March 2021","format":false,"excerpt":"In January, Facebook announced what it thought would be just another privacy policy update to its WhatsApp messenger app. Little did they know that less than a week later, mns of users would have abandoned the service in favor of Signal, a rival messaging app that touts privacy and security\u2026","rel":"","context":"In "BIG BAD TECH?"","block_context":{"text":"BIG BAD TECH?","link":"https:\/\/enterpriseam.com\/egypt\/category\/big-bad-tech\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/630404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=630404"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/630404\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/630382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/630405"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=630404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=630404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=630404"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=630404"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=630404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}