{"id":629372,"date":"2018-05-29T03:41:27","date_gmt":"2018-05-29T03:41:27","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2018\/05\/29\/the-business-opportunities-that-come-playing-in-the-world-cup\/"},"modified":"2018-05-29T03:41:27","modified_gmt":"2018-05-29T03:41:27","slug":"the-business-opportunities-that-come-playing-in-the-world-cup","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2018\/05\/29\/the-business-opportunities-that-come-playing-in-the-world-cup\/","title":{"rendered":"The business opportunities that come playing in the World Cup"},"content":{"rendered":"

It\u2019s a blessedly slow news day <\/strong>for Egypt in the international press, with residual pickups of the so-called YouTube ban <\/strong>being the dominant narrative this morning. (The streaming video service is still up and running.)<\/p>\n

A number of officials, members of parliament and pundits see a great economic opportunity in Egypt\u2019s participation in the World Cup<\/strong>, writes Hani Sameer for Al Monitor<\/a>. First and foremost in the eyes of government officials and MPs is the benefit it will bring for tourism. The Tourism Promotion Authority is launching a promotional campaign for Egypt during the World Cup, with billboards and screens showing advertisements for Egypt will be displayed on Russian streets and squares, and that commercials will run during matches. Sponsorship agreements will be also be another avenue to draw in foreign capital. Egypt plans to have an international tender for companies looking to manufacture kits for the Egyptian National team after the Egyptian FA was not satisfied with Adidas. Advertising and broadcasting revenues are also expected to see some spike during the event.<\/p>\n

Other headlines which caught our eye this morning include:<\/p>\n