{"id":629320,"date":"2018-05-28T04:14:47","date_gmt":"2018-05-28T04:14:47","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2018\/05\/28\/the-inside-story-of-how-downtowns-la-viennoise-building-was-transformed-into-sarwa-capitals-new-headquarters\/"},"modified":"2018-05-28T04:14:47","modified_gmt":"2018-05-28T04:14:47","slug":"the-inside-story-of-how-downtowns-la-viennoise-building-was-transformed-into-sarwa-capitals-new-headquarters","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2018\/05\/28\/the-inside-story-of-how-downtowns-la-viennoise-building-was-transformed-into-sarwa-capitals-new-headquarters\/","title":{"rendered":"The inside story of how Downtown\u2019s La Viennoise building was transformed into Sarwa Capital\u2019s new headquarters"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-07\"><\/a> <strong>Go inside Downtown Cairo\u2019s La Viennoise building, now the city\u2019s coolest office space:<\/strong> It took a small village of architects and urban designers with a keen eye for historic architecture and modern design to turn a shell into one of Cairo\u2019s coolest and most desirable offices. The brains behind the passion project, a venture of Al Ismaelia Real Estate Development\u2019s, talk in this short about the journey that brought to life the iconic Downtown building that now houses the headquarters of our friends at Sarwa Capital (<a href=\"https:\/\/www.facebook.com\/DowntownCairo\/videos\/1012005732298212\/\">watch, runtime: 3:26<\/a>). If you had been thinking about a securitized debt issuance, now might be the time to ask Hazem Moussa and his gang to invite you over for coffee\u2026 Translation: Enterprise has serious office envy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Go inside Downtown Cairo\u2019s La Viennoise building, now the city\u2019s coolest office space: It took a small village of architects and urban designers with a keen eye for historic architecture and modern design to turn a shell into one of Cairo\u2019s coolest and most desirable offices. The brains behind the passion project, a venture of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":629321,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9004],"tags":[72,2388],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-629320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-watching","tag-enterpriseam","tag-worth-watching","wpautop","entry"],"acf":{"mongo_id":"207358d2-eeaf-4cf1-bdcd-744f26f1727d","order":"0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2018\/5\/2511.jpg","photo_position":"above","related_issue":[629299],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The inside story of how Downtown\u2019s La Viennoise building was transformed into Sarwa Capital\u2019s new headquarters - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2018\/05\/28\/the-inside-story-of-how-downtowns-la-viennoise-building-was-transformed-into-sarwa-capitals-new-headquarters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The inside story of how Downtown\u2019s La Viennoise building was transformed into Sarwa Capital\u2019s new headquarters\" \/>\n<meta property=\"og:description\" content=\"Go inside Downtown Cairo\u2019s La Viennoise building, now the city\u2019s coolest office space: It took a small village of architects and urban designers with a keen eye for historic architecture and modern design to turn a shell into one of Cairo\u2019s coolest and most desirable offices. 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Al Ismaelia had been carrying out conservation and renovation work at historic properties it owns in Downtown Cairo that it plans to rent\u2026","rel":"","context":"In &quot;Image of the Day&quot;","block_context":{"text":"Image of the Day","link":"https:\/\/enterpriseam.com\/egypt\/category\/image-of-the-day\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2018\/5\/784.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":603425,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/04\/22\/ismailia-for-real-estate-investment-looking-to-invest-egp-150-mn-by-year-end\/","url_meta":{"origin":629320,"position":1},"title":"Ismailia for Real Estate Investment looking to invest EGP 150 mn by year-end","author":"enterpriseam admin","date":"22 April 2019","format":false,"excerpt":"Al Ismaelia for Real Estate Development aims to invest EGP 150 mn this year in purchasing new buildings and improving existing property, CEO Mohamed El Taher told Al Shorouk. The company is looking to buy four or five new buildings in the downtown area, El Taher said, without giving a\u2026","rel":"","context":"In &quot;Real Estate + Housing&quot;","block_context":{"text":"Real Estate + Housing","link":"https:\/\/enterpriseam.com\/egypt\/category\/real-estate-housing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":624651,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/09\/16\/bpe-partners-could-be-offering-shares-from-real-estate-subsidiary-al-ismaelia-on-the-egx-in-2020\/","url_meta":{"origin":629320,"position":2},"title":"BPE Partners could be offering shares from real estate subsidiary Al Ismaelia on the EGX in 2020","author":"enterpriseam admin","date":"16 September 2018","format":false,"excerpt":"IPO WATCH- BPE Partners could be offering shares of real estate subsidiary Al Ismaelia on the EGX in 2020, founding partner and Managing Director Alaa Sabaa said. 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