{"id":629120,"date":"2018-05-22T04:12:01","date_gmt":"2018-05-22T04:12:01","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2018\/05\/22\/facebook-touts-mena-e-commerce-opportunities-as-usage-increases-in-ramadan\/"},"modified":"2018-05-22T04:12:01","modified_gmt":"2018-05-22T04:12:01","slug":"facebook-touts-mena-e-commerce-opportunities-as-usage-increases-in-ramadan","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2018\/05\/22\/facebook-touts-mena-e-commerce-opportunities-as-usage-increases-in-ramadan\/","title":{"rendered":"Facebook touts MENA e-commerce opportunities as usage increases in Ramadan"},"content":{"rendered":"<p><strong>Facebook sees the Middle East\u2019s increased internet usage during Ramadan as a growth opportunity for brands and marketers<\/strong>, <a href=\"https:\/\/www.forbesmiddleeast.com\/en\/with-users-online-more-during-ramadan-facebook-touts-regional-e-commerce-opportunities\/\">Forbes Middle East reports<\/a>. The social media network found that users in the MENA region are spending 14.8% more time online during Ramadan (figure climbs to 39.6% at night). Regional brands using Facebook to promote their products, such as online fashion retailer Splash and cosmetics company L\u2019Oreal, are also seeing increased activity on their pages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook sees the Middle East\u2019s increased internet usage during Ramadan as a growth opportunity for brands and marketers, Forbes Middle East reports. The social media network found that users in the MENA region are spending 14.8% more time online during Ramadan (figure climbs to 39.6% at night). Regional brands using Facebook to promote their products, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9257],"tags":[72],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-629120","post","type-post","status-publish","format-standard","hentry","category-on-your-way-out","tag-enterpriseam","wpautop","entry"],"acf":{"mongo_id":"8c9489e8-6827-4b20-ad01-2d413a752338","order":"0","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[629086],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook touts MENA e-commerce opportunities as usage increases in Ramadan - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2018\/05\/22\/facebook-touts-mena-e-commerce-opportunities-as-usage-increases-in-ramadan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook touts MENA e-commerce opportunities as usage increases in Ramadan\" \/>\n<meta property=\"og:description\" content=\"Facebook sees the Middle East\u2019s increased internet usage during Ramadan as a growth opportunity for brands and marketers, Forbes Middle East reports. The social media network found that users in the MENA region are spending 14.8% more time online during Ramadan (figure climbs to 39.6% at night). Regional brands using Facebook to promote their products, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2018\/05\/22\/facebook-touts-mena-e-commerce-opportunities-as-usage-increases-in-ramadan\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-22T04:12:01+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2018\/05\/22\/facebook-touts-mena-e-commerce-opportunities-as-usage-increases-in-ramadan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2018\/05\/22\/facebook-touts-mena-e-commerce-opportunities-as-usage-increases-in-ramadan\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Facebook touts MENA e-commerce opportunities as usage increases in Ramadan\",\"datePublished\":\"2018-05-22T04:12:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2018\/05\/22\/facebook-touts-mena-e-commerce-opportunities-as-usage-increases-in-ramadan\/\"},\"wordCount\":83,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"EnterpriseAM\"],\"articleSection\":[\"ON YOUR WAY OUT\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2018\/05\/22\/facebook-touts-mena-e-commerce-opportunities-as-usage-increases-in-ramadan\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2018\/05\/22\/facebook-touts-mena-e-commerce-opportunities-as-usage-increases-in-ramadan\/\",\"name\":\"Facebook touts MENA e-commerce opportunities as usage increases in Ramadan - 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People in the MENA region sleep later during Ramadan and for\u2026","rel":"","context":"In &quot;ON YOUR WAY OUT&quot;","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":565166,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/23\/a-fifth-of-egyptians-shopped-online-more-last-ramadan-because-of-covid-19-facebook-says\/","url_meta":{"origin":629120,"position":1},"title":"A fifth of Egyptians shopped online more last Ramadan because of covid-19, Facebook says","author":"enterpriseam admin","date":"23 March 2021","format":false,"excerpt":"Covid-19 is pushing more people to do their Ramadan shopping online, with 22% of adults surveyed in Egypt saying they spent more time shopping online last Ramadan because of the pandemic, and 41% saying they use their phone more during the Holy Month, according to insights from Facebook\u2019s Ramadan Consumer\u2026","rel":"","context":"In &quot;ON YOUR WAY OUT&quot;","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/3\/530.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":618265,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/04\/04\/beyond-iftar-unveiling-ramadans-cultural-tapestry\/","url_meta":{"origin":629120,"position":2},"title":"Beyond Iftar: Unveiling Ramadan\u2019s cultural tapestry","author":"enterpriseam admin","date":"4 April 2024","format":false,"excerpt":"Controversy and shorter 15-episode series are some of the new trends that picked up this year","rel":"","context":"In &quot;Media&quot;","block_context":{"text":"Media","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/4\/388.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":556963,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/01\/amethis-hits-first-close-on-fund-with-big-egypt-earmark-amazon-inaugurates-10-ramadan-warehouse\/","url_meta":{"origin":629120,"position":3},"title":"Amethis hits first close on fund with big Egypt earmark + Amazon inaugurates 10 Ramadan warehouse","author":"enterpriseam admin","date":"1 September 2021","format":false,"excerpt":"Amethis\u2019 new private equity fund has a big Egypt earmark, will see the firm open an office here: Africa-focused, Paris-headquartered private equity outfit Amethis could invest more than EUR 30 mn in Egyptian SMEs after it hit a first close of its second MENA fund, Enterprise understands. The firm this\u2026","rel":"","context":"In &quot;Investment Watch&quot;","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/9\/12.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":621960,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/11\/22\/facebook-appoints-ramez-shehadi-as-its-mena-managing-director\/","url_meta":{"origin":629120,"position":4},"title":"Facebook appoints Ramez Shehadi as its MENA managing director","author":"enterpriseam admin","date":"22 November 2018","format":false,"excerpt":"MOVES- Facebook has announced it had tapped veteran Booz management consultant Ramez Shehadi (LinkedIn) as its new managing director for the Middle East and North Africa (MENA), according to a press release.","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":584457,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/30\/the-trifactorys-ramadan-virtual-running-challenge-is-going-strong-head-to-the-cairo-opera-for-an-instrumental-rendition-of-ramadan-theme-songs\/","url_meta":{"origin":629120,"position":5},"title":"The Trifactory\u2019s Ramadan Virtual Running Challenge is going strong + Head to the Cairo Opera for an instrumental rendition of Ramadan theme songs","author":"enterpriseam admin","date":"30 March 2023","format":false,"excerpt":"? OUT AND ABOUT-(all times CLT)We\u2019re a week into Ramadan \u2014 can you cover 100 km before the month is over?Participate in the Trifactory\u2019sRamadan Virtual Running Challenge and try to run (or walk) 100 km by the end of the month. 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