{"id":628572,"date":"2018-05-08T04:12:37","date_gmt":"2018-05-08T04:12:37","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2018\/05\/08\/jumia-is-looking-to-unlicensed-vendors-to-grow-its-business-in-egypt\/"},"modified":"2018-05-08T04:12:37","modified_gmt":"2018-05-08T04:12:37","slug":"jumia-is-looking-to-unlicensed-vendors-to-grow-its-business-in-egypt","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2018\/05\/08\/jumia-is-looking-to-unlicensed-vendors-to-grow-its-business-in-egypt\/","title":{"rendered":"Jumia is looking to unlicensed vendors to grow its business in Egypt"},"content":{"rendered":"<p><strong>Jumia looks to make Egypt its biggest African market through unlicensed vendors:<\/strong> Online shopping platform Jumia is looking to Egypt\u2019s unlicensed vendors to achieve its goal of making Egypt its biggest market in Africa, Tamim Elyan <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-05-07\/africa-s-e-commerce-giant-sets-sights-on-this-promising-market\">writes for Bloomberg<\/a>. Jumia is \u201curging the government to regulate informal retailers by offering them tax incentives and cheap loans that would allow them to market their goods online,\u201d CEO Hesham Safwat tells Elyan. The informal economy accounts for around 37% of Egypt\u2019s GDP, but remains \u201coff-bounds\u201d for Jumia until it is incorporated into the official economy. These small-scale vendors would also stand to benefit significantly from offering their products through Jumia, which would allow them to expand their presence in Egypt without the hassle of logistics, Safwat notes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jumia looks to make Egypt its biggest African market through unlicensed vendors: Online shopping platform Jumia is looking to Egypt\u2019s unlicensed vendors to achieve its goal of making Egypt its biggest market in Africa, Tamim Elyan writes for Bloomberg. Jumia is \u201curging the government to regulate informal retailers by offering them tax incentives and cheap [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8572],"tags":[72,2380],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-628572","post","type-post","status-publish","format-standard","hentry","category-speed-round","tag-enterpriseam","tag-speed-round","wpautop","entry"],"acf":{"mongo_id":"2c665fb6-55cc-4695-b187-c8974d22b68e","order":"0","is_powered_by":true,"section_story_id":"3b49aff1-038a-4570-b2d6-44b5736c268c","story_type":"1","photo_url":"","photo_position":"above","related_issue":[628561],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jumia is looking to unlicensed vendors to grow its business in Egypt - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2018\/05\/08\/jumia-is-looking-to-unlicensed-vendors-to-grow-its-business-in-egypt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jumia is looking to unlicensed vendors to grow its business in Egypt\" \/>\n<meta property=\"og:description\" content=\"Jumia looks to make Egypt its biggest African market through unlicensed vendors: Online shopping platform Jumia is looking to Egypt\u2019s unlicensed vendors to achieve its goal of making Egypt its biggest market in Africa, Tamim Elyan writes for Bloomberg. 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