{"id":628148,"date":"2018-06-26T04:22:13","date_gmt":"2018-06-26T04:22:13","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2018\/06\/26\/hoteliers-finally-said-it-posting-a-picture-to-a-few-thousand-instagram-followers-doesnt-make-you-a-real-influencer\/"},"modified":"2018-06-26T04:22:13","modified_gmt":"2018-06-26T04:22:13","slug":"hoteliers-finally-said-it-posting-a-picture-to-a-few-thousand-instagram-followers-doesnt-make-you-a-real-influencer","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2018\/06\/26\/hoteliers-finally-said-it-posting-a-picture-to-a-few-thousand-instagram-followers-doesnt-make-you-a-real-influencer\/","title":{"rendered":"Hoteliers finally said it \u2014 posting a picture to a few thousand Instagram followers doesn\u2019t make you a real influencer"},"content":{"rendered":"<p><strong>Hoteliers finally said it \u2014 posting a picture to a few thousand Instagram followers doesn\u2019t make you a real \u2018influencer\u2019:<\/strong> (And yes, we absolutely despite the term \u201cinfluencer.\u201d) Hotel brands are fed up with normal people with a minor social media following touting themselves as \u201cinfluencers,\u201d <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2018\/06\/instagram-influencers-are-driving-luxury-hotels-crazy\/562679\/\">according to the Atlantic<\/a>. \u201cPeople say, I want to come to the Maldives for 10 days and will do two posts on Instagram to like 2,000 followers,\u201d says the marketing manager at Dusit Thani Maldives. Influencers are meant to operate just as a business professional in any other industry, one influencer says. That means having a proper business pitch, presenting a well-thought out strategy with numbers, and actually offering real services in exchange for a stay at the hotel. Based on these standards, it\u2019s safe to say that 98% of unemployed millennials who claim they\u2019re \u201cinfluencers\u201d don\u2019t measure up.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoteliers finally said it \u2014 posting a picture to a few thousand Instagram followers doesn\u2019t make you a real \u2018influencer\u2019: (And yes, we absolutely despite the term \u201cinfluencer.\u201d) Hotel brands are fed up with normal people with a minor social media following touting themselves as \u201cinfluencers,\u201d according to the Atlantic. \u201cPeople say, I want to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":628149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9003],"tags":[72,2397],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-628148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-reading","tag-enterpriseam","tag-worth-reading","wpautop","entry"],"acf":{"mongo_id":"52ae5d1c-6005-4edc-b8b7-b0f48e64d827","order":"0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2018\/6\/707.jpg","photo_position":"above","related_issue":[628124],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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As7ab wala A3az \u2014 which shows a group of close friends playing a game where their most intimate secrets are divulged \u2014 has drawn criticism for its depiction of same-gender and extramarital relationships since\u2026","rel":"","context":"In &quot;FOR YOUR COMMUTE&quot;","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/499.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":587408,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/26\/our-ultimate-list-of-arab-dessert-influencers-worth-following-for-out-of-the-box-recipes\/","url_meta":{"origin":628148,"position":2},"title":"Our ultimate list of Arab dessert influencers worth following for out-of-the-box recipes","author":"enterpriseam admin","date":"26 May 2023","format":false,"excerpt":"Looking for out-of-the-box dessert recipes? Here are our favorite Arab dessert bloggers:Arab culinary influencers have taken Instagram by storm over the past few years, amassing hundreds of thousands of followers with their creative desserts and (mostly) easy-to-follow recipes. From unbelievably fluffy cakes that melt in your mouth to crumbly pastries,\u2026","rel":"","context":"In &quot;THE ENTERPRISE GUIDE&quot;","block_context":{"text":"THE ENTERPRISE GUIDE","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-enterprise-guide\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":681731,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/18\/reach-vs-relevance-the-influencer-problem-in-egypts-fb-scene\/","url_meta":{"origin":628148,"position":3},"title":"Reach vs. relevance: The influencer problem in Egypt\u2019s F&#038;B scene","author":"enterpriseam admin","date":"18 January 2026","format":false,"excerpt":"Across the F&B sector, we found skepticism, shrinking budgets, and growing backlash against paid endorsements","rel":"","context":"In &quot;PR&quot;","block_context":{"text":"PR","link":"https:\/\/enterpriseam.com\/egypt\/category\/pr\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/603.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":597006,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/08\/10\/china-stocks-up-on-nvidia-chips-ahead-of-stricter-us-export-restrictions-catch-on-the-latest-gen-z-work-trend\/","url_meta":{"origin":628148,"position":4},"title":"China stocks up on Nvidia chips ahead of stricter US export restrictions + Catch on the latest Gen Z work trend","author":"enterpriseam admin","date":"10 August 2023","format":false,"excerpt":"The \u201clazy-girl job\u201d is all about finding work-life balance with a reasonable job","rel":"","context":"In &quot;FOR YOUR COMMUTE&quot;","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/8\/522.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":544636,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/14\/enterprise-explains-tik-taxing-influencers-and-content-creators\/","url_meta":{"origin":628148,"position":5},"title":"Enterprise Explains: Tik-Taxing influencers and content creators","author":"enterpriseam admin","date":"14 March 2022","format":false,"excerpt":"YouTubers and other content creators: Here\u2019s how you file your taxes. The Finance Ministry and the Tax Authority have published a manual (pdf) outlining the ins and outs of the so-called \u201cblogger tax\u201d announced last year. All YouTubers and content creators must pay income tax, while those who earn over\u2026","rel":"","context":"In &quot;Tax&quot;","block_context":{"text":"Tax","link":"https:\/\/enterpriseam.com\/egypt\/category\/tax\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/168.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/628148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=628148"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/628148\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/628124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/628149"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=628148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=628148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=628148"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=628148"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=628148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}