{"id":625672,"date":"2018-08-12T04:14:26","date_gmt":"2018-08-12T04:14:26","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2018\/08\/12\/contemporary-designs-that-seek-to-change-perspectives\/"},"modified":"2018-08-12T04:14:26","modified_gmt":"2018-08-12T04:14:26","slug":"contemporary-designs-that-seek-to-change-perspectives","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2018\/08\/12\/contemporary-designs-that-seek-to-change-perspectives\/","title":{"rendered":"Contemporary designs that seek to change perspectives"},"content":{"rendered":"

Egyptian designers Mariam Hazem and Hend Riad made it to the FT\u2019s list of five African designers to watch with their <\/strong>sustainable brand Reform<\/strong><\/a>. <\/strong>\u201cThey take discarded plastic bags and turn them into a material they\u2019ve dubbed Plastex, which is used to make everything from quirky ankle boots to woven backpacks,\u201d the Financial Times says<\/a>. This means that in addition to \u201ctackling one of the world\u2019s most pressing environmental problems, the duo are also helping to restore Egypt\u2019s weaving industry.\u201d Reform is already gaining recognition and the two budding designers did collaborative work with furniture giant Ikea last year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Egyptian designers Mariam Hazem and Hend Riad made it to the FT\u2019s list of five African designers to watch with their sustainable brand Reform. \u201cThey take discarded plastic bags and turn them into a material they\u2019ve dubbed Plastex, which is used to make everything from quirky ankle boots to woven backpacks,\u201d the Financial Times says. 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