{"id":625416,"date":"2018-08-05T04:14:17","date_gmt":"2018-08-05T04:14:17","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2018\/08\/05\/why-small-time-perfumeries-makers-are-making-it-big\/"},"modified":"2018-08-05T04:14:17","modified_gmt":"2018-08-05T04:14:17","slug":"why-small-time-perfumeries-makers-are-making-it-big","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2018\/08\/05\/why-small-time-perfumeries-makers-are-making-it-big\/","title":{"rendered":"Why small-time perfumeries makers are making it big"},"content":{"rendered":"<p><strong>Why small-time perfumeries are making it big: <\/strong>Independent perfume makers in the US accounted for some 6% of the country\u2019s USD 4 bn industry last year, selling just as well, if not far better, than many high-end brands, <a href=\"https:\/\/www.bloomberg.com\/news\/features\/2018-08-02\/how-to-make-a-perfume-smell-expensive\">according to Bloomberg<\/a>, and it\u2019s not because they\u2019re cheaper. \u201cA mass-market luxury perfume might use high-end ingredients, but it\u2019s designed to be generic enough to appeal to consumers at airport kiosks in Beijing, department stores in New York, and boutiques in London,\u201d says Patrice Revillard, who founded the boutique perfumery Maelstrom in Paris with partners Marie Schnirer and Yohan Cervi. The three friends were selected in a competition to recreate a 1940s cult scent known as Iris Gris, which in its new form, L\u2019Iris de Fath, would set you back around EUR 1,470 for a 1 ounce bottle. While not every scent they make is as pricey, Maelstrom was chosen due to their \u201cquality, artistry, ingredients, and [ability to create] these really rich experiential fragrances.\u201d<\/p>\n<p><strong>Higher-end brands took a leaf out of these small perfume makers\u2019 playbook <\/strong>and began launching their own \u201crare\u201d and \u201cspecial\u201d blends and scents. \u201cTo the surprise of big brands...these rarefied perfumes started to make money. As a result, they also began to acquire independent makers of smaller-batch specialty perfumes.\u201d Estee Lauder acquired \u201cniche perfumers Editions de Parfums Fr\u00e9d\u00e9ric Malle and Le Labo\u201d in 2014; Dolce & Gabbana first launched it\u2019s higher-end Velvet Collection in 2011 selling a 5 ounce bottle at USD 430. \u201cIt\u2019s simple to add a formula together, but then you have to balance everything,\u201d says Revillard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why small-time perfumeries are making it big: Independent perfume makers in the US accounted for some 6% of the country\u2019s USD 4 bn industry last year, selling just as well, if not far better, than many high-end brands, according to Bloomberg, and it\u2019s not because they\u2019re cheaper. \u201cA mass-market luxury perfume might use high-end ingredients, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":625417,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9003],"tags":[72,2397],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-625416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-reading","tag-enterpriseam","tag-worth-reading","wpautop","entry"],"acf":{"mongo_id":"b3c4d9bd-8e2f-40b0-b668-7957ed2ed846","order":"0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2018\/8\/953.jpg","photo_position":"above","related_issue":[625392],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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Ten years ago, the International Commission on the Measurement of Economic Performance and Social Progress issued its report, Mismeasuring Our Lives: Why GDP\u2026","rel":"","context":"In &quot;Worth reading&quot;","block_context":{"text":"Worth reading","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-reading\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2018\/12\/1114.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":595844,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/08\/07\/researchers-recreate-cleopatras-perfume\/","url_meta":{"origin":625416,"position":2},"title":"Researchers recreate Cleopatra\u2019s perfume","author":"enterpriseam admin","date":"7 August 2019","format":false,"excerpt":"\u201cThe Chanel No.5 of ancient Egypt\u201d: A team of researchers have recreated a perfume believed to have been worn by Cleopatra, according to Atlas Obscura. Using ancient perfumes Mendesian and Metopian recovered from a 300 BC site north of Cairo, archaeologists David Littman and Jay Silverstein worked with experts to\u2026","rel":"","context":"In &quot;ON YOUR WAY OUT&quot;","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/8\/2564.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":632591,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/02\/14\/catalyst-makes-alcohol-and-perfume-from-air\/","url_meta":{"origin":625416,"position":3},"title":"Catalyst makes alcohol and perfume from air","author":"enterpriseam admin","date":"14 February 2018","format":false,"excerpt":"Biblical miracles 2.0 \u2014 turning air into booze: A US startup Catalyst has developed a commercial-scale reaction that turns carbon dioxide from the air, sunlight, and water into pure ethanol for use in consumer products like spirits and perfume, Reuters reports (watch, runtime: 1:40). 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