{"id":624718,"date":"2018-09-17T04:11:37","date_gmt":"2018-09-17T04:11:37","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2018\/09\/17\/taxify-is-beating-uber-in-africa\/"},"modified":"2018-09-17T04:11:37","modified_gmt":"2018-09-17T04:11:37","slug":"taxify-is-beating-uber-in-africa","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2018\/09\/17\/taxify-is-beating-uber-in-africa\/","title":{"rendered":"Taxify is beating Uber in Africa"},"content":{"rendered":"<p><strong>Why Taxify is beating Uber in Africa: <\/strong>It appears that ride-hailing giant Uber is being one upped by a smaller, Estonia-based competitor named Taxify, writes <u><a href=\"https:\/\/www.wsj.com\/articles\/taxify-rides-motorbikes-to-lead-over-uber-in-africa-1537117202?mod=searchresults&page=1&pos=1\">Alexandra Wexler for the Wall Street Journal<\/a><\/u>. In just five years since its launch, Taxify has managed to take more active users (measured by the number of people who\u2019ve used the app in the past month) in Africa than Uber. Taxify has 2.4 mn active users in Uganda, South Africa, Nigeria, Tanzania, Kenya and Ghana. Uber, which operates in these six countries in addition to Egypt and Morocco, is breaking 1.3 mn users.<\/p>\n<p><strong>In the emerging markets ride-hailing scene, nimbler is better: <\/strong>Taxify founder Markus Villig attributes this growth to the company\u2019s ability to adapt quicker and faster to the needs of emerging markets. In Uganda, Taxify got a leg up on Uber by offering motorbike-hailing first. It took Uber two years to launch its motorbike service there. Taxify has also beat out Uber in offering mobile payments, which is very popular there. With low banking penetration, high unemployment, and poor access to vehicles, services such as these are more attractive.<\/p>\n<p><strong>Furthermore, Taxify takes 15% of a driver\u2019s fare, while Uber charges 25%. <\/strong>\u201cThat makes a big difference in a country like Uganda where per-capita gross domestic product was just USD 604 last year.\u201d<\/p>\n<p><strong>The trend is visible not just in Africa:<\/strong> Taxify\u2019s success over Uber in Africa follows a familiar trend where the latter has been losing ground to smaller, and nimbler competition. Uber gave up territory to a number of smaller competitors in Asia in exchange for shares in them, including China\u2019s Didi Chuxing Technology and Malaysia\u2019s Grab.<\/p>\n<p><strong>Local player to watch: <\/strong><u><a href=\"https:\/\/www.youtube.com\/watch?v=bdOotz906Lk&app=desktop\">Halan<\/a><\/u>, which targets the motorcycle and tuktuk market and was said earlier this year to be <u><a href=\"https:\/\/enterprise.press\/stories\/2018\/03\/25\/halan-a-ridesharing-app-for-tuktuks-and-motorcycles-closes-in-on-usd-2-mn-fundraising-round\/\">closing in on a USD 2 mn pre-Series \u2018A\u2019 round<\/a><\/u>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Taxify is beating Uber in Africa: It appears that ride-hailing giant Uber is being one upped by a smaller, Estonia-based competitor named Taxify, writes Alexandra Wexler for the Wall Street Journal. In just five years since its launch, Taxify has managed to take more active users (measured by the number of people who\u2019ve used [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":624719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9003],"tags":[72,2397],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-624718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-reading","tag-enterpriseam","tag-worth-reading","wpautop","entry"],"acf":{"mongo_id":"8ebbb622-091b-4e1e-aca1-85cccf088dbf","order":"0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2018\/9\/2524.jpg","photo_position":"above","related_issue":[624693],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Taxify is beating Uber in Africa - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2018\/09\/17\/taxify-is-beating-uber-in-africa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taxify is beating Uber in Africa\" \/>\n<meta property=\"og:description\" content=\"Why Taxify is beating Uber in Africa: It appears that ride-hailing giant Uber is being one upped by a smaller, Estonia-based competitor named Taxify, writes Alexandra Wexler for the Wall Street Journal. In just five years since its launch, Taxify has managed to take more active users (measured by the number of people who\u2019ve used [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2018\/09\/17\/taxify-is-beating-uber-in-africa\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-17T04:11:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2018\/9\/2524.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2018\/09\/17\/taxify-is-beating-uber-in-africa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2018\/09\/17\/taxify-is-beating-uber-in-africa\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Taxify is beating Uber in Africa\",\"datePublished\":\"2018-09-17T04:11:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2018\/09\/17\/taxify-is-beating-uber-in-africa\/\"},\"wordCount\":311,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2018\/09\/17\/taxify-is-beating-uber-in-africa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2018\/9\/2524.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterpriseAM\",\"worth reading\"],\"articleSection\":[\"Worth reading\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2018\/09\/17\/taxify-is-beating-uber-in-africa\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2018\/09\/17\/taxify-is-beating-uber-in-africa\/\",\"name\":\"Taxify is beating Uber in Africa - 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The company, which was founded by a group of Skype employees in 2013 and has investments of over EUR 1.5 mn, currently offers its\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":650450,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/23\/taxify-slashing-prices-40\/","url_meta":{"origin":624718,"position":1},"title":"Taxify slashing prices 40%","author":"enterpriseam admin","date":"23 March 2017","format":false,"excerpt":"Estonian ride-hailing app Taxify, which launched its services in Cairo this month, plans to expand its services in Egypt\u2019s Delta and coastal cities, as well as a new service for summer travel, Taxify\u2019s Egypt manager Mostafa Sabry tells Daily News Egypt. 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