{"id":624593,"date":"2018-09-13T04:32:45","date_gmt":"2018-09-13T04:32:45","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2018\/09\/13\/govt-will-not-renew-jwts-contract-to-promote-egypts-tourism\/"},"modified":"2018-09-13T04:32:45","modified_gmt":"2018-09-13T04:32:45","slug":"govt-will-not-renew-jwts-contract-to-promote-egypts-tourism","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2018\/09\/13\/govt-will-not-renew-jwts-contract-to-promote-egypts-tourism\/","title":{"rendered":"Gov\u2019t will not renew JWT\u2019s contract to promote Egypt\u2019s tourism"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-04\"><\/a> <strong>**#4 EXCLUSIVE- JWT is off Egypt\u2019s tourism account next week:<\/strong> The government does not intend to renew its contract with JWT to promote tourism in Egypt, which set to expire on Monday, 17 September, a government source told Enterprise. The Tourism Promotion Authority (TPA) will instead sign a contract with Egyptian Media Group subsidiary Synergy. Unlike JWT, Synergy does not have operations outside Egypt, but will instead sub-contract work to in-market agencies, the source added. The source did not give an explanation as to why the JWT contract was not renewed.<\/p>\n<p><strong>We broke up with them, says JWT:<\/strong> A top source from JWT told us that the global agency itself was not interested in renewing the contract. The source did not explain the move, except to say that the TPA was undergoing a restructuring and as a result is heading in another direction.<\/p>\n<p><strong>No love lost: <\/strong>JWT and the Tourism Ministry have been embroiled in a public spat over payment allegedly owed to JWT over the past year. High-profile JWT boss Hany Shoukry had said last year that the company hadn\u2019t been paid in full for work completed.<\/p>\n<p><strong>For what it\u2019s worth<\/strong>, we rather liked the <a href=\"https:\/\/www.youtube.com\/watch?v=mfxQy5A_tHs\">#thisisEgypt campaign<\/a>. (<a href=\"https:\/\/www.youtube.com\/watch?v=1ZLq1se5AGk\">As did Lamees<\/a>, readers may recall. Maybe she\u2019ll be back on air in time to talk about whatever Synergy does\u2026)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>**#4 EXCLUSIVE- JWT is off Egypt\u2019s tourism account next week: The government does not intend to renew its contract with JWT to promote tourism in Egypt, which set to expire on Monday, 17 September, a government source told Enterprise. The Tourism Promotion Authority (TPA) will instead sign a contract with Egyptian Media Group subsidiary Synergy. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8572],"tags":[72,2380],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-624593","post","type-post","status-publish","format-standard","hentry","category-speed-round","tag-enterpriseam","tag-speed-round","wpautop","entry"],"acf":{"mongo_id":"b16d25d3-be9c-4809-b6eb-29e81e9b3b42","order":"0","is_powered_by":true,"section_story_id":"e31d2f26-3fc0-4527-9654-626a1601242e","story_type":"1","photo_url":"","photo_position":"above","related_issue":[624580],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gov\u2019t will not renew JWT\u2019s contract to promote Egypt\u2019s tourism - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2018\/09\/13\/govt-will-not-renew-jwts-contract-to-promote-egypts-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gov\u2019t will not renew JWT\u2019s contract to promote Egypt\u2019s tourism\" \/>\n<meta property=\"og:description\" content=\"**#4 EXCLUSIVE- JWT is off Egypt\u2019s tourism account next week: The government does not intend to renew its contract with JWT to promote tourism in Egypt, which set to expire on Monday, 17 September, a government source told Enterprise. The Tourism Promotion Authority (TPA) will instead sign a contract with Egyptian Media Group subsidiary Synergy. 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Tourism Minister Rania Al Mashat said in April that the ministry would issue a tender for PR companies to manage Egypt\u2019s tourism promotional campaigns abroad in\u2026","rel":"","context":"In &quot;Tourism&quot;","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":624758,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/09\/18\/tourism-ministry-confirms-jwt-is-out-synergy-mcn-in\/","url_meta":{"origin":624593,"position":1},"title":"Tourism Ministry confirms JWT is out, Synergy-MCN in","author":"enterpriseam admin","date":"18 September 2018","format":false,"excerpt":"**#8 Tourism Ministry confirms JWT is out, Synergy-MCN in: The Tourism Ministry confirmed on Monday that it has chosen a consortium made up of Synergy (a subsidiary of Egyptian Media Group) and Middle East Communications Network (MCN) to run Egypt\u2019s tourism promotion campaign abroad. Details of the agreement will be\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":652213,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/01\/03\/tourism-ministry-looking-to-amend-terms-of-contract-with-jwt\/","url_meta":{"origin":624593,"position":2},"title":"Tourism Ministry looking to amend terms of contract with JWT","author":"enterpriseam admin","date":"3 January 2017","format":false,"excerpt":"The Tourism Development Authority has formed a legal committee to review a contract with JWT dating to 2015 to promote tourism in Egypt, Al Mal reported. 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Arab tourists accounted for 30% of Egypt\u2019s tourist arrivals last year, up from 15% the year prior, while Asian tourists doubled to\u2026","rel":"","context":"In &quot;Tourism&quot;","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":638874,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/10\/16\/jwt-preparing-tourism-promotional-campaign-during-egypts-world-cup-matches\/","url_meta":{"origin":624593,"position":4},"title":"JWT preparing tourism promotional campaign during Egypt\u2019s World Cup matches","author":"enterpriseam admin","date":"16 October 2017","format":false,"excerpt":"JWT is preparing a tourism promotion campaign for Egypt during the FIFA World Cup 2018 in Russia, said Reham El Sawy, CEO of JWT subsidiary Mindshare. 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