{"id":623752,"date":"2024-06-10T00:00:00","date_gmt":"2024-06-10T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/10\/dont-let-the-deepfakes-fool-you\/"},"modified":"2024-06-10T00:00:00","modified_gmt":"2024-06-10T00:00:00","slug":"dont-let-the-deepfakes-fool-you","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/10\/dont-let-the-deepfakes-fool-you\/","title":{"rendered":"Don\u2019t let the deepfakes fool you"},"content":{"rendered":"

Deepfakes<\/strong> are getting out of hand and have become crucial to detect it. <\/strong>As AI continues to evolve, the emergence of deepfakes \u2014 a.k.a manipulated media content that appears real \u2014 is causing many challenges. To aid in differentiating between genuine and AI-generated content, Siwei Lyu, a computer science professor at the University of Buffalo, has created a tool to easily detect it, the DeepFake-o-meter<\/a>, The Guardian<\/a> reports.<\/p>\n

The meter is accessible to all with no charge\u2014 but still needs some work: <\/strong>DeepFake-o-meter is an open-source tool that integrates over a dozen algorithms from various research labs. Users can upload suspected content for the tool to assess what percentage \u2014 range from 0 to 100% \u2014 whether or not it\u2019s fake. But we can\u2019t rely on it completely, the online tool still needs us, humans, involved in the process. The algorithms can only predict what it has been fed so far \u2014 it can get better the more we use it. <\/p>\n

Deepfakes can come in three forms: Audio, photo, and videos. <\/strong>Audio is one of the hardest due to reliance on sound alone. Remember the viral Biden<\/a>call<\/a> where US President Joe Biden\u2019s voice was used in the call to urge voters not to participate in the primary election. The tell-tale sign that it was AI-generated audio was that it lacked natural emotion and a conversational tone. Another giveaway was the inconsistent background noise. <\/p>\n

Photos are much easier to examine.<\/strong> By focusing on fingers, extra lines, odd shadows, or that the image looks airbrushed. An example would be a deepfake Trump\u2019s photo<\/a> with black voters as used in a strategy to pull in more voters. Videos, however, are harder to fake. Clues are the stiff movements, unnatural blinking and recurrence of facial expressions \u2014 which can be seen in President Volodymyr Zelensky\u2019s \u2018 surrender video<\/a> \u2019 of his armed forces to russia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Human analysis is still needed to spot the small details that can differentiate a deepfake from a real image<\/p>\n","protected":false},"author":1,"featured_media":623753,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[7094,633,638],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-623752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-ai","tag-enterprisepm","tag-for-your-commute","wpautop","entry"],"acf":{"mongo_id":"38b31d8d-15b1-4117-a92d-f89164c04004","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/6\/874.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[623747],"teaser":"Human analysis is still needed to spot the small details that can differentiate a deepfake from a real image","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/6\/.4648f9d4-7b6b-49e1-ad66-0e9229e83eb5.mp3"},"yoast_head":"\nDon\u2019t let the deepfakes fool you - 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When the world was first introduced to the concept of \u201cdeepfakes\u201d in 2017, every news outlet was quick to warn of the new tech phenomenon, predicting that it would make misinformation even more widespread and harder to debunk. Almost six years later and deepfakes,\u2026","rel":"","context":"In "Tech"","block_context":{"text":"Tech","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/tech\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/1\/771.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":680163,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/01\/06\/the-great-deepfake-of-2026-2\/","url_meta":{"origin":623752,"position":1},"title":"The Great Deepfake of 2026","author":"enterpriseam admin","date":"6 January 2026","format":false,"excerpt":"These privacy violations are just the tip of the iceberg, and perhaps a sign that not all is going according to plan in Silicon Valley","rel":"","context":"In "PLUG IN"","block_context":{"text":"PLUG IN","link":"https:\/\/enterpriseam.com\/egypt\/category\/plug-in\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/1\/103.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":554514,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/13\/the-supply-chain-crisis-is-a-roadblock-in-santas-way-deepfake-tech-blurs-the-line-between-reality-and-fantasy\/","url_meta":{"origin":623752,"position":2},"title":"The supply chain crisis is a roadblock in Santa\u2019s way + Deepfake tech blurs the line between reality and fantasy","author":"enterpriseam admin","date":"13 December 2021","format":false,"excerpt":"US stock buybacks hit a new quarterly record in 3Q2021 in a huge reversal from 2020 which saw repurchases plunge as the effects of the pandemic gripped the financial markets. 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