{"id":622367,"date":"2024-06-05T00:00:00","date_gmt":"2024-06-05T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/05\/al-ahlys-new-home-to-anchor-world-class-sports-city-in-sheikh-zayed\/"},"modified":"2024-06-05T00:00:00","modified_gmt":"2024-06-05T00:00:00","slug":"al-ahlys-new-home-to-anchor-world-class-sports-city-in-sheikh-zayed","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/05\/al-ahlys-new-home-to-anchor-world-class-sports-city-in-sheikh-zayed\/","title":{"rendered":"Al Ahly\u2019s new home to anchor world-class sports city in Sheikh Zayed"},"content":{"rendered":"

A new <\/strong>44<\/strong>-k seat home stadium for Al Ahly will anchor a world-class city in <\/strong>Sheikh Zayed<\/strong> that is being brought together by a consortium of more than a dozen companies led by Al Qalaa Al Hamra Co. and exclusively advised by our friends at Beltone Investment Banking, according to a statement<\/a>. Al Qalaa Al Hamra made the announcement at an event last night. <\/p>\n

The complex will cost north of EGP 12 bn to build out <\/strong>over the course of four years<\/strong>, we\u2019re told, and will be built across two phases. <\/p>\n

Advised by Beltone, the Qalaa Al Hamra group has a 25-year agreement that will see it <\/strong>finance, build, develop, operate, and market the new venue<\/strong>, named Al Ahly Club Sports City. In addition to the stadium, the city will include an Ahly Club museum, university, school, and a hotel as well as a hospital with a focus on sports medicine. The aim is to serve a wide range of community needs, Al Qalaa Al Hamra says.<\/p>\n

A bunch of familiar faces: <\/strong>Al Qalaa Al Hamra\u2019s board is chaired by long-time sports and commercial management expert Mohamed Kamel, and has a number of familiar faces sitting on it like former education minister Tarek Shawki and former planning minister Ashraf El Arabi. Check out the full board here (pdf)<\/a>. <\/p>\n

The players:<\/strong> The 15-company global consortium includes the UAE\u2019s Palm Sports, global hospitality brand Hilton, Alexandria Medical Services Company, engineering firm ACE Moharram-Bakhoum, Hill International, Boogertman + Partners, ECG, Distance Studio Consultants, Abnaa Sinai, and UAE-based Trojan Construction Group.<\/p>\n

The key message: It\u2019s a more than USD 250 mn vote of confidence in Egypt\u2019s sports <\/strong>industry <\/strong>and the economy\u2019s direction of travel. \u201cThis is case of global and local brands working together to set a new standard for sports, education, and hospitality in Egypt,\u201d a consortium member told us. Al Ahly Club will retain full ownership of the land on which the complex will be built.<\/p>\n","protected":false},"excerpt":{"rendered":"

The new city, feature a stadium, museum, school, university, and more, is a more than USD 250 mn vote of confidence in Egypt\u2019s sports industry<\/p>\n","protected":false},"author":1,"featured_media":622368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7272],"tags":[721,7112,72,125,162],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-622367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investment-watch","tag-al-ahly","tag-beltone-holding","tag-enterpriseam","tag-investment-watch","tag-sports","wpautop","entry"],"acf":{"mongo_id":"d2a78451-b822-495a-b4ac-e35342c55005","order":"4","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/6\/444.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Al Ahly\u2019s new home to anchor world-class sports city in Sheikh Zayed","related_issue":[622362],"teaser":"The new city, feature a stadium, museum, school, university, and more, is a more than USD 250 mn vote of confidence in Egypt\u2019s sports industry","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/6\/.e21f9ef2-608c-4036-9c41-2df5bc7aeda8.mp3"},"yoast_head":"\nAl Ahly\u2019s new home to anchor world-class sports city in Sheikh Zayed - 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