{"id":622298,"date":"2024-06-04T00:00:00","date_gmt":"2024-06-04T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/"},"modified":"2024-06-04T00:00:00","modified_gmt":"2024-06-04T00:00:00","slug":"pharma-products-will-see-hikes-of-up-to-50","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/","title":{"rendered":"Pharma products will see hikes of up to 50%"},"content":{"rendered":"

Pharma firms begin receiving new <\/strong>pricing guidelines:<\/strong> Pharma companies have begun receiving new pricing guidelines from the Egyptian Drug Authority, the head of the Federation of Egyptian Chambers of Commerce\u2019s pharma division Ali Auf told Enterprise. The hikes will start with just one product for each company \u2014 namely their most profitable. <\/p>\n

Expect to see price hikes ranging from 10-50%: <\/strong>Price hikes will vary depending on each company\u2019s cost criteria, with the hikes expected to range from 10-50%. Meds for chronic conditions will see smaller increases than those for non-chronic diseases, Auf added.<\/p>\n

You might be able to get your meds at the current price if you head to your local pharma <\/strong>quick? <\/strong>Price increases will only apply to newly-produced medication and will not include products that are already on the shelves, Auf added.<\/p>\n

What\u2019s next:<\/strong> The EDA will continue to review new pricing guidelines for the remaining pharma products submitted by each company, Auf said. <\/p>\n

Proponents of the price hikes say higher prices will end shortages: <\/strong>Shortages of some meds in the Egyptian market \u2014 an all too familiar situation for many of us \u2014 will be resolved within the next ten days, Auf forecasted..<\/p>\n","protected":false},"excerpt":{"rendered":"

The new pricing guidelines won\u2019t apply to meds already in pharmacies<\/p>\n","protected":false},"author":1,"featured_media":622299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7304],"tags":[317,424,72,427],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-622298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma","tag-commodities","tag-egyptian-drug-authority","tag-enterpriseam","tag-pharma","wpautop","entry"],"acf":{"mongo_id":"b514c8d2-44d3-41f8-9eac-ef500d9b464c","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/6\/257.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Egyptian pharma firms receive new pricing guidelines that will open the way to price hikes up to 50%","related_issue":[622286],"teaser":"The new pricing guidelines won\u2019t apply to meds already in pharmacies","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/6\/.e1292a50-627b-4585-a339-162fb99d3423.mp3"},"yoast_head":"\nPharma products will see hikes of up to 50% - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma products will see hikes of up to 50%\" \/>\n<meta property=\"og:description\" content=\"The new pricing guidelines won\u2019t apply to meds already in pharmacies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-04T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/257.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Pharma products will see hikes of up to 50%\",\"datePublished\":\"2024-06-04T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/\"},\"wordCount\":204,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/257.jpg?fit=%2C&ssl=1\",\"keywords\":[\"commodities\",\"Egyptian Drug Authority\",\"EnterpriseAM\",\"pharma\"],\"articleSection\":[\"PHARMA\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/\",\"name\":\"Pharma products will see hikes of up to 50% - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/257.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2024-06-04T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/257.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/6\/257.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pharma products will see hikes of up to 50%\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pharma products will see hikes of up to 50% - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/","og_locale":"en_US","og_type":"article","og_title":"Pharma products will see hikes of up to 50%","og_description":"The new pricing guidelines won\u2019t apply to meds already in pharmacies","og_url":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2024-06-04T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/257.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Pharma products will see hikes of up to 50%","datePublished":"2024-06-04T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/"},"wordCount":204,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/257.jpg?fit=%2C&ssl=1","keywords":["commodities","Egyptian Drug Authority","EnterpriseAM","pharma"],"articleSection":["PHARMA"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/","url":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/","name":"Pharma products will see hikes of up to 50% - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/257.jpg?fit=%2C&ssl=1","datePublished":"2024-06-04T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/257.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/257.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2024\/06\/04\/pharma-products-will-see-hikes-of-up-to-50\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Pharma products will see hikes of up to 50%"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/257.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/257.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2024\/6\/257.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":639664,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/08\/13\/govt-to-end-meds-shortage-with-subsidized-loans-for-pharma-players\/","url_meta":{"origin":622298,"position":0},"title":"Gov\u2019t to end meds shortage with subsidized loans for pharma players","author":"enterpriseam admin","date":"13 August 2024","format":false,"excerpt":"Drug prices will soon see hikes ranging between 10-50%","rel":"","context":"In "PHARMA"","block_context":{"text":"PHARMA","link":"https:\/\/enterpriseam.com\/egypt\/category\/pharma\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1023.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":618210,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/04\/04\/drug-authority-mulls-proposals-for-new-price-controls-on-pharma-products\/","url_meta":{"origin":622298,"position":1},"title":"Drug Authority mulls proposals for new price controls on pharma products","author":"enterpriseam admin","date":"4 April 2024","format":false,"excerpt":"Pharma players have come forward with three proposals to change up the med pricing scheme","rel":"","context":"In "PHARMA"","block_context":{"text":"PHARMA","link":"https:\/\/enterpriseam.com\/egypt\/category\/pharma\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/4\/400.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":656349,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/12\/03\/government-dues-owed-to-pharma-firms-hit-egp-50-bn\/","url_meta":{"origin":622298,"position":2},"title":"Government dues owed to pharma firms hit EGP 50 bn","author":"enterpriseam admin","date":"3 December 2024","format":false,"excerpt":"The pharma sector is set to implement phased price hikes affecting around 100 drugs per month","rel":"","context":"In "PHARMA"","block_context":{"text":"PHARMA","link":"https:\/\/enterpriseam.com\/egypt\/category\/pharma\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/12\/101.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":620952,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/05\/29\/brace-for-pricier-pharma-products\/","url_meta":{"origin":622298,"position":3},"title":"Brace for pricier pharma products","author":"enterpriseam admin","date":"29 May 2024","format":false,"excerpt":"Hikes are expected to begin next week","rel":"","context":"In "PHARMA"","block_context":{"text":"PHARMA","link":"https:\/\/enterpriseam.com\/egypt\/category\/pharma\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/5\/2345.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":671256,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/03\/pharma-firms-push-for-price-hikes-as-shortages-and-black-market-resurface\/","url_meta":{"origin":622298,"position":4},"title":"Pharma firms push for price hikes as shortages and black market resurface","author":"enterpriseam admin","date":"3 September 2025","format":false,"excerpt":"Manufacturers are calling on the government to approve a 10% price hike or slash regulatory fees","rel":"","context":"In "PHARMA"","block_context":{"text":"PHARMA","link":"https:\/\/enterpriseam.com\/egypt\/category\/pharma\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1023.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":659849,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/03\/egypts-pharma-sales-rise-42-y-o-y-in-2024\/","url_meta":{"origin":622298,"position":5},"title":"Egypt\u2019s pharma sales rise 42% y-o-y in 2024","author":"enterpriseam admin","date":"3 February 2025","format":false,"excerpt":"Pharma prices are expected to remain stable throughout the year","rel":"","context":"In "PHARMA"","block_context":{"text":"PHARMA","link":"https:\/\/enterpriseam.com\/egypt\/category\/pharma\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/141.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/622298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=622298"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/622298\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/622286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/622299"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=622298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=622298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=622298"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=622298"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=622298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}