{"id":622243,"date":"2018-11-29T04:41:40","date_gmt":"2018-11-29T04:41:40","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2018\/11\/29\/aladdin-el-afifi-co-ceo-pharos-holding\/"},"modified":"2018-11-29T04:41:40","modified_gmt":"2018-11-29T04:41:40","slug":"aladdin-el-afifi-co-ceo-pharos-holding","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2018\/11\/29\/aladdin-el-afifi-co-ceo-pharos-holding\/","title":{"rendered":"Aladdin El Afifi, Co-CEO, Pharos Holding"},"content":{"rendered":"

<\/a> My Morning Routine looks each week at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions because we simply can\u2019t help ourselves. Extracts from our conversation this week with Alaa El Afifi, co-CEO at Pharos Holding, our first-ever financial sponsor.<\/p>\n

Who are you?<\/strong> I\u2019m Aladdin El Afifi. 42 years old. Husband of a talented and hardworking wife and father of 5-year-old twins who are my pride and joy. I have a younger brother who worked at Pixar and is now with Apple and I am lucky to have grown up in a happy and nurturing environment made possible by the best parents I know. Our small family is also expecting a fifth member soon, albeit of the canine species.<\/p>\n

What do you do \/ what\u2019s your day job?<\/strong> I work as Co-CEO at Pharos Holding, a privately held investment bank undergoing an exciting genetic re-engineering.<\/p>\n

What\u2019s your morning routine? <\/strong>I wake up around 5am and have a small breakfast before heading to the club where I either play tennis or go to the gym. I try to mix things up, so the gym can cede its spot to swimming, running or some flexibility work. If I am not traveling, I make it a point to walk the twins to school every day, as I often do not catch them before their bedtime.<\/p>\n

What does the rest of your day look like?<\/strong> I get to work between 8:30 am and 9:00 am, starting my day by reading Enterprise and quickly catching up on a few select newspapers, newsletters and blogs. As I help oversee a number of different businesses, time management is paramount. Our businesses are either existing ones with existing teams that operate in a rapidly changing environment or new ventures that we are setting up and building from the ground up. The former need us to pay attention to viability and keep a watchful eye over profitability as they are the current income generators. We keep an entrepreneurial mindset across all our businesses, whether existing or new.<\/p>\n

What\u2019s the best thing you\u2019ve watched \/ read lately? <\/strong>Films including The Captain<\/a>, Science Fair<\/a>, Free Solo<\/a> and shows like Black Mirror<\/a>, Maniac<\/a> and Mindhunter<\/a>. In English, I only read non-fiction and my latest favorite reads were Principles<\/a>, Factfulness<\/a>, Sapiens<\/a> and Measure What Matters<\/a>.<\/p>\n

What\u2019s the origin story of Pharos? <\/strong>Pharos was established by the late industry giant Dr. Mohamed Taymour, a man who is credited as being one of the instrumental figures behind the revival of Egyptian capital markets in the early 1990s. Pharos is a company that is built on the core values of integrity, dedication and teamwork.<\/p>\n

What\u2019s Pharos\u2019 niche? <\/strong>Pharos Holding\u2019s strength lies in its brokerage arm and its advisory teams providing attentive and tailor-made services to a host of clients. We are extending these same values to a wider set of clients utilizing a much broader set of financial tools, relying on technology and human talent to leapfrog the prevailing status-quo to achieve impactful results.<\/p>\n

What do people not understand about your business?<\/strong> I think our business is very straightforward and easy to understand. New tools allow us to provide additional or better solutions to existing needs. Technology allows us to provide these solutions quicker, more accurately and to a wider under-served client base.<\/p>\n

How is the \u201cbusiness of finance\u201d changing? <\/strong>Traditional services are turning into commodities with little or no differentiation amongst providers. Personal relationships and quality service still matter over the longer-run but definitely less so than before. On the other hand, clients now have much more choice and they can make better informed financial decisions. Companies are adapting to the new realities and are investing to capture a share of this \u201cnew\u201d landscape and to differentiate themselves from the rest of the field. Technology in some instances complements a service or product and in other instances is quite simply the primary enabler, without which a service would not exist or a portion of the population would not be served.<\/p>\n

What do you do in your spare time?<\/strong> As a family, if we\u2019re not in Gouna, we usually go to the movies and spend time with the grandparents. We\u2019re also busy with the twins and their football, ballet and tennis classes. I also enjoy reading and coloring with my daughter and building structured and random lego blocks with my son.<\/p>\n

What\u2019s the best piece of business advice you\u2019ve ever been given and by whom? <\/strong>Everybody\u2019s had more than their share of advice but I guess we are each an amalgamation of experiences and what we\u2019ve picked up through trial and error \u2013 and hopefully common sense \u2013 that shape us and affect how we behave. If any, I always remember my father\u2019s words, which went along the line of Voltaire\u2019s: \u201cEvery man is guilty of all the good he did not do.\u201d Unfortunately, I\u2019ve only recently begun to take those words to heart. Better late than never.<\/p>\n

How do you stay organized? <\/strong>I have two big white boards in my office and I update them regularly and try to prioritize because I know that I will never be able to do everything that I would like to do. I am also after a more balanced life and surprisingly this drives me to be more focused and efficient than before. I admit though that I could be much better organized.<\/p>\n","protected":false},"excerpt":{"rendered":"

My Morning Routine looks each week at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions because we simply can\u2019t help ourselves. Extracts from our conversation this week with Alaa El Afifi, co-CEO at Pharos Holding, our first-ever financial sponsor. Who are you? […]<\/p>\n","protected":false},"author":1,"featured_media":622244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[72,7115,387,162],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-622243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-enterpriseam","tag-healthcare","tag-my-morning-routine","tag-sports","wpautop","entry"],"acf":{"mongo_id":"74bf0e8f-36d1-491f-ad7a-312f869e9774","order":"0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2018\/11\/40.jpg","photo_position":"above","full_issue_title":"Aladdin El Afifi, Co-CEO, Pharos Holding","related_issue":[622204],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/6\/.bf5465bf-bb81-410b-8933-2ff6ca6a5378.mp3"},"yoast_head":"\nAladdin El Afifi, Co-CEO, Pharos Holding - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2018\/11\/29\/aladdin-el-afifi-co-ceo-pharos-holding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aladdin El Afifi, Co-CEO, Pharos Holding\" \/>\n<meta property=\"og:description\" content=\"My Morning Routine looks each week at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions because we simply can\u2019t help ourselves. 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El Afifi joins Pharos with more than 18 years of financial investments and direct investments experience and has worked with Qalaa Holdings as Head of the company\u2019s investments in the Mining, Mining Industries and Solid Waste sectors.\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":604872,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/12\/16\/pharos-to-launch-egypt-microfinance-company\/","url_meta":{"origin":622243,"position":1},"title":"Pharos to launch Egypt microfinance company","author":"enterpriseam admin","date":"16 December 2018","format":false,"excerpt":"Pharos to launch a microfinance venture in 1Q2019: Our friends at Pharos Holding will expand into microfinance in 1Q2019, co-CEO Alaa El Afifi told Reuters. 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PLUS: EFG to launch new SME lender","author":"enterpriseam admin","date":"29 May 2023","format":false,"excerpt":"The company raised almost EGP 200 mn selling a 0.5% stake to employees","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1536.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":584400,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/30\/efg-hermes-appoints-ali-afifi-as-vice-president-at-efg-hermes-research\/","url_meta":{"origin":622243,"position":5},"title":"EFG Hermes appoints Ali Afifi as vice president at EFG Hermes Research","author":"enterpriseam admin","date":"30 March 2023","format":false,"excerpt":"Afifi has some 9 years of experience in the field of equity research.","rel":"","context":"In "Moves"","block_context":{"text":"Moves","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/moves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/3\/666.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/622243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=622243"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/622243\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/622204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/622244"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=622243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=622243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=622243"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=622243"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=622243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}