{"id":621283,"date":"2018-11-05T04:00:48","date_gmt":"2018-11-05T04:00:48","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2018\/11\/05\/universal-music-group-taps-africa-as-the-next-big-market\/"},"modified":"2018-11-05T04:00:48","modified_gmt":"2018-11-05T04:00:48","slug":"universal-music-group-taps-africa-as-the-next-big-market","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2018\/11\/05\/universal-music-group-taps-africa-as-the-next-big-market\/","title":{"rendered":"Universal Music Group taps Africa as the next big market"},"content":{"rendered":"

Universal Music Group taps Africa as the next big market. <\/strong>On Sunday the world\u2019s largest music company struck a licensing agreement with Boomplay<\/a>, a fast-growing African music streaming service. Under the pact, UMG \u2014 which is home to Lady Gaga, Kendrick Lamar, and Elton John, among others \u2014 will license its catalogue to Boomplay<\/a>\u2019s 36 mn listeners across sub-Saharan Africa. As growth in mature western markets slows in 2019, UMG is looking to expand its services around the globe, on the hunt for emerging markets ripe for streaming as it makes plans to sell half its shares<\/a>. Boomplay is owned by Chinese manufacturer and smartphone manufacturer Transsion Holdings. Its streaming platform is available in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Universal Music Group taps Africa as the next big market. On Sunday the world\u2019s largest music company struck a licensing agreement with Boomplay, a fast-growing African music streaming service. Under the pact, UMG \u2014 which is home to Lady Gaga, Kendrick Lamar, and Elton John, among others \u2014 will license its catalogue to Boomplay\u2019s 36 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9272],"tags":[7098,72,148,1510],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-621283","post","type-post","status-publish","format-standard","hentry","category-the-macro-picture","tag-africa","tag-enterpriseam","tag-music","tag-the-macro-picture","wpautop","entry"],"acf":{"mongo_id":"635f469c-e797-424c-9818-a59c53b8ac2c","order":"0","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[621264],"teaser":"","voice_url":""},"yoast_head":"\nUniversal Music Group taps Africa as the next big market - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2018\/11\/05\/universal-music-group-taps-africa-as-the-next-big-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universal Music Group taps Africa as the next big market\" \/>\n<meta property=\"og:description\" content=\"Universal Music Group taps Africa as the next big market. On Sunday the world\u2019s largest music company struck a licensing agreement with Boomplay, a fast-growing African music streaming service. 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