{"id":620842,"date":"2024-05-27T00:00:00","date_gmt":"2024-05-27T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/05\/27\/dating-apps-are-falling-out-of-favor-with-half-of-their-user-base\/"},"modified":"2024-05-27T00:00:00","modified_gmt":"2024-05-27T00:00:00","slug":"dating-apps-are-falling-out-of-favor-with-half-of-their-user-base","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/05\/27\/dating-apps-are-falling-out-of-favor-with-half-of-their-user-base\/","title":{"rendered":"Dating apps are falling out of favor with half of their user base"},"content":{"rendered":"

Women are increasingly complaining of negative user experiences on <\/strong>dating apps<\/strong>, leading to big players in the industry \u2014 including Match Group<\/a>, the dating app group behind Tinder<\/a> and Hinge<\/a>, as well as Bumble<\/a> \u2014 to lose USD bns from their market valuations in the past three years. Match Group (valued at USD 7.8 bn) and Bumble (valued at USD 1.5 bn) have both seen their shares fall more than 80% since their peak in 2021, \u201cwiping more than USD 40 bn and USD 18 bn from their respective values,\u201d the Financial Times<\/a> reports.<\/p>\n

Behind the fall:<\/strong> Women have fallen out of love with the experience, which some users say has included everything from unsolicited explicit material and violent threats, to simply being bombarded with an imbalanced gender ratio on the apps. <\/p>\n

Gender + age disparity makes for a big demographic gap:<\/strong> Of men aged between 18-34, almost half of the respondents had used dating platforms, according to a UK market poll by Mintel, a market intelligence agency. Only 25% of the women surveyed responded the same way and cited \u201cdating app fatigue\u201d as the reason for the breakup with the platforms.<\/p>\n

What\u2019s causing dating app burnout?<\/strong> The gender imbalance means that men have fewer chances to connect with women, leading them to more aggressively pursue the women who are on the apps. Meanwhile, women\u2019s phones are flooded with matches, making the experience less exciting and\/or rewarding for both groups. Some 50% of women on dating apps also report routinely being harassed with inappropriate content or threatening messages, making the apps feel unsafe.<\/p>\n

Bringing back women users may not be all that straightforward:<\/strong> The dating platforms have tried \u2014 and thus far not been very successful \u2014 to attract women again and lead them to engage more with the apps, the FT notes. One marketing blitz from Bumble backfired<\/a> for being tone-deaf and essentially shaming the women who opted out of the online dating experience. Match Group is also aware of the challenge, with CEO Bernard Kim recently referring to women and Gen Z as \u201cthe most critical demographic\u201d for dating apps. <\/p>\n","protected":false},"excerpt":{"rendered":"

Leading dating apps have struggled to engage with women and Gen Z users<\/p>\n","protected":false},"author":1,"featured_media":620843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,638,2843],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-620842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-for-your-commute","tag-tinder","wpautop","entry"],"acf":{"mongo_id":"9466f9be-083b-4ea4-82ab-c98a35e1471f","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/5\/2146.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[620837],"teaser":"Leading dating apps have struggled to engage with women and Gen Z users","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/5\/.d1152f7c-18c4-44ed-954e-fc006055306c.mp3"},"yoast_head":"\nDating apps are falling out of favor with half of their user base - 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The multi-bn USD online dating industry (which is now the source of one in five dating relationships) has its roots in a 1959 Stanford project called the Happy Families Planning Service. Two electrical engineering\u2026","rel":"","context":"In "Worth watching"","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/7\/388.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":640132,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/08\/20\/big-corporations-are-starting-to-see-ai-as-more-foe-than-friend\/","url_meta":{"origin":620842,"position":3},"title":"Big corporations are starting to see AI as more foe than friend","author":"enterpriseam admin","date":"20 August 2024","format":false,"excerpt":"56% of Fortune 500 companies cite AI as a risk factor in their annual reports","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1799.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":554539,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/15\/technology-cant-replace-susans-eye-for-fashion\/","url_meta":{"origin":620842,"position":4},"title":"Technology can\u2019t replace Susan\u2019s eye for fashion","author":"enterpriseam admin","date":"15 December 2021","format":false,"excerpt":"Human beings may not be antiquated after all: That the rise of artificial intelligence and machine learning is lessening the need for human labor in a number of industries is a fact straight from the Department of the Obvious. From shopping recommendations to potential love interests, algorithms are stepping in\u2026","rel":"","context":"In "Tech"","block_context":{"text":"Tech","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/tech\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":544267,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/22\/rich-nations-are-not-reaching-pledge-targets-in-terms-of-pandemic-aid\/","url_meta":{"origin":620842,"position":5},"title":"Rich nations are not reaching pledge targets in terms of pandemic aid","author":"enterpriseam admin","date":"22 February 2022","format":false,"excerpt":"G20 countries fell short of their USD 100 bn pandemic aid pledge to developing countries: The world\u2019s most advanced economies agreed last week to provide a combined USD 60 bn to developing countries struggling under the financial fallout of the pandemic, marking a significant reduction from their original USD 100\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/2\/532.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/620842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=620842"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/620842\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/620837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/620843"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=620842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=620842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=620842"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=620842"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=620842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}