{"id":620765,"date":"2024-05-26T00:00:00","date_gmt":"2024-05-26T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/05\/26\/disneys-star-wars-hotel-was-a-galaxy-far-far-away-from-expectations\/"},"modified":"2024-05-26T00:00:00","modified_gmt":"2024-05-26T00:00:00","slug":"disneys-star-wars-hotel-was-a-galaxy-far-far-away-from-expectations","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/05\/26\/disneys-star-wars-hotel-was-a-galaxy-far-far-away-from-expectations\/","title":{"rendered":"Disney\u2019s Star Wars hotel was a galaxy far, far away from expectations"},"content":{"rendered":"

? <\/strong>ON THE TUBE TONIGHT-
<\/strong>(all times CLT)<\/p>\n

Have you ever heard of the Galactic Starcruiser? No? Jenny Nicholson will tell<\/strong> you why. <\/strong>The Spectacular Failure of the Star Wars Hotel is a thoroughly researched dive into how Disney\u2019s Star Wars-themed hotel shuttered in just 18 months, proving that the USD 400 mn project was a galaxy far, far away from expectations.<\/p>\n

The concept behind the hotel sounded great on paper. <\/strong>An immersive experience where you live out your Star Wars fantasies by taking part in a two-day storyline being acted out by the crew? Most fans of the franchise would have been lining up at the door for the chance. But for the 18 months the Galactic Starcruiser was operating, guests reported it being empty and getting less bang for their buck, after which tickets started being offered at heavy price cuts, signaling the end.<\/p>\n

Got four hours to spare?<\/strong> The video essay may be twice as long as your average film, but the fascinating details of what it took to tank a USD 400 mn venture with a huge fanbase will keep you engrossed throughout. And if you just can\u2019t sit through the whole thing, Nicholson has the video conveniently divided and timestamped into chapters by topic so you can pick up where you left off.<\/p>\n

So why did the Galactic Starcruiser fail as spectacularly as it did?<\/strong> It was a perfect storm of greed without vision, being out of touch with the fanbase, and laughably bad marketing\u2026and fourteen other reasons Nicholson meticulously explains. The information backing up Nicholson\u2019s argument isn\u2019t just second-hand research \u2014 the Star Wars fan stayed at the hotel herself, using her own experience as a secondary source.<\/p>\n

WHERE TO WATCH-<\/strong> You can find the video essay right here<\/a> on YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Spectacular Failure of the Star Wars Hotel is a deep dive into how Disney\u2019s USD 400 mn hotel shuttered in just 18 months<\/p>\n","protected":false},"author":1,"featured_media":620766,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9592],"tags":[641,633,1131],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-620765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-recommends-2","tag-enterprise-recommends","tag-enterprisepm","tag-on-the-tube-tonight","wpautop","entry"],"acf":{"mongo_id":"8a8e15f3-1ad4-4f25-8a55-8144a0887526","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/5\/1819.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[620758],"teaser":"The Spectacular Failure of the Star Wars Hotel is a deep dive into how Disney\u2019s USD 400 mn hotel shuttered in just 18 months","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/5\/.df5f9624-2083-480b-9dab-c703cb3db0a1.mp3"},"yoast_head":"\nDisney\u2019s Star Wars hotel was a galaxy far, far away from expectations - 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ON THE TUBE TONIGHT-(all times CLT) It\u2019s TV\u2019s biggest night, with the 73rd Primetime Emmy Awards airing tonight at 2 AM. Contending shows for the top prizes include:Best Outstanding Drama Series: Bridgerton, Lovecraft Country, Pose, The Boys, The Crown, The Handmaid\u2019s Tale, The Mandalorian, and This Is Us.Best Outstanding\u2026","rel":"","context":"In "ENTERPRISE RECOMMENDS"","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/9\/535.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":580230,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/14\/a-dark-adaptation-of-the-already-dark-pinocchio\/","url_meta":{"origin":620765,"position":4},"title":"A dark adaptation of the already-dark Pinocchio","author":"enterpriseam admin","date":"14 December 2022","format":false,"excerpt":"? ON THE TUBE TONIGHT- (all times CLT) Guillermo del Toro\u2019s Pinocchiois a dark and gloomy adaptation of the children's novel set in Mussolini-era Italy. In this remarkable stop-motion musical version, set sometime between the first and second world wars, Gepetto \u2014 a toymaker deeply grieving the loss of his\u2026","rel":"","context":"In "ENTERPRISE RECOMMENDS"","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/12\/712.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":587500,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/28\/the-lobster-a-dystopian-take-on-the-societal-pressure-on-love-and-monogamy\/","url_meta":{"origin":620765,"position":5},"title":"The Lobster: A dystopian take on the societal pressure on love and monogamy","author":"enterpriseam admin","date":"28 May 2023","format":false,"excerpt":"Single people are given 45 days to find a romantic partner","rel":"","context":"In "ENTERPRISE RECOMMENDS"","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/620765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=620765"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/620765\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/620758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/620766"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=620765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=620765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=620765"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=620765"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=620765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}