{"id":618980,"date":"2024-04-23T00:00:00","date_gmt":"2024-04-23T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/04\/23\/local-fintech-startup-bokra-raises-usd-4-6-mn-in-pre-seed-funding-plus-waffarha-closes-seven-figure-seed-round\/"},"modified":"2024-04-23T00:00:00","modified_gmt":"2024-04-23T00:00:00","slug":"local-fintech-startup-bokra-raises-usd-4-6-mn-in-pre-seed-funding-plus-waffarha-closes-seven-figure-seed-round","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/04\/23\/local-fintech-startup-bokra-raises-usd-4-6-mn-in-pre-seed-funding-plus-waffarha-closes-seven-figure-seed-round\/","title":{"rendered":"Local fintech startup Bokra raises USD 4.6 mn in pre-seed funding. PLUS: Waffarha closes seven figure seed round"},"content":{"rendered":"

Cairo-based fintech startup <\/strong>Bokra<\/a><\/strong> has closed a USD 4.6 mn pre-seed <\/strong>round <\/strong>led by Egypt\u2019s DisrupTech Ventures<\/a>, with participation from SS Capital and other undisclosed investors, the startup said in a press release (pdf)<\/a>. <\/p>\n

Where is the money going? <\/font><\/strong>The funds will help the startup launch its Bokra app \u2014 an app that offers custom-tailored investment plans across several types of security-backed assets \u2014 and expand its investment products portfolio. The funds will also be utilized to upscale Bokra\u2019s operations across the MENA region.<\/p>\n

About Bokra:<\/strong> Founded in 2023, Bokra is a home-grown fintech startup that aims to simplify goal-based investing in asset-backed securities for retail and SME investors. Set to launch in 2Q 2024, Bokra's app will match users with a tailored investment portfolio after assessing their risk tolerance and financial objectives. The platform provides tools for tracking progress towards investment goals. <\/p>\n

What they said: <\/strong>\u201cIn a region where financial needs and aspirations are ever changing, Bokra is poised to become the preferred investment platform for both individuals and SMEs looking to diversify their fractional ownership portfolio in a simple, trackable and informed way,\" the company\u2019s founder and CEO Ayman Elsawy (LinkedIn<\/a>) said. <\/p>\n

ANOTHER LOCAL FINTECH STARTUP RAISES 7-FIGURE SEED ROUND-<\/p>\n

Value Makers Studio (VMS) led a seven-figure seed funding round for Egypt-based <\/strong>coupon app Waffarha<\/a><\/strong>, according to a press release<\/a>. There\u2019s no publicly available information about the funding structure, the of the stake accumulated by VMS, or clarity on the currency of the seven-figure raise. Egypt\u2019s fintech giant <\/strong>Fawry<\/a><\/strong> holds a 30% stake in Waffarha.<\/strong><\/p>\n

This strategic partnership plays well into Waffarha\u2019s plan to expand into the Saudi<\/strong> market<\/strong>, get a grip on the customer persona of the Saudi consumers while targeting them with appealing marketing campaigns.<\/p>\n

Use of proceeds:<\/strong> The funds are earmarked to finance the company\u2019s expansion strategy including in the kingdom, along with growing its team and enhancing its tech offering.<\/p>\n

Waffarha finds cheaper offers <\/strong>for products and services in multiple sectors <\/strong>including F&B, entertainment, health & beauty, and hospitality through its network of 1k merchants and 3k stores. Waffarha also has a B2B segment that offers white-label loyalty solutions to partners and vendors. <\/p>\n","protected":false},"excerpt":{"rendered":"

The funds will help the startup launch its Bokra app<\/p>\n","protected":false},"author":1,"featured_media":618981,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7258],"tags":[72,183,95,123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-618980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-enterpriseam","tag-fintech","tag-startup-watch","tag-startups","wpautop","entry"],"acf":{"mongo_id":"68d99d9a-0f68-4a6f-9212-079ae76a7209","order":"9","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/4\/1543.jpg","photo_position":"above","homepage_title":"Egyptian fintech startup Bokra raises USD 4.6 mn in pre-seed funding","full_issue_title":"Egyptian fintech startup Bokra raises USD 4.6 mn in pre-seed funding. 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