{"id":617949,"date":"2024-03-31T00:00:00","date_gmt":"2024-03-31T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/03\/31\/daniel-kahneman-one-of-the-founders-of-behavioral-economics-dies-at-90\/"},"modified":"2024-03-31T00:00:00","modified_gmt":"2024-03-31T00:00:00","slug":"daniel-kahneman-one-of-the-founders-of-behavioral-economics-dies-at-90","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/03\/31\/daniel-kahneman-one-of-the-founders-of-behavioral-economics-dies-at-90\/","title":{"rendered":"Daniel Kahneman, one of the founders of behavioral economics, dies at 90"},"content":{"rendered":"

Daniel Kahneman, the Princeton University psychology professor<\/strong> whose work laid the foundations for behavioral economics,<\/strong>passed away<\/a><\/strong>on Wednesday at age 90. The author\u2019s work \u2014 much of which was a collaborative effort with his friend and fellow psychologist Amos Tversky<\/a> \u2014 challenged traditional economic theory, which assumes people make rational decisions with their self-interest at heart. Instead, he argued, people use mental shortcuts, get swayed by emotions, and otherwise simply make choices that frequently fail to yield the best economic outcomes.<\/p>\n

Kahneman <\/strong>was awarded <\/strong>the 2002 Nobel Memorial Prize in Economic Sciences<\/strong> \u201cfor having integrated insights from psychological research into economic science, especially concerning human judgment and decision-making under uncertainty,\u201d according to the Nobel citation<\/a>. Tversky, who died in 1996, would have likely been a joint recipient of the prize had he been alive.<\/p>\n

His 2011 book <\/strong>Thinking, Fast and Slow<\/a><\/strong> popularized the duo\u2019s research<\/strong>. The book is premised on the idea that people are guided by two modes of thought: System 1, an automatic process led by intuition and emotional reactions, and System 2, which is a slower and more deliberate process in which the mind operates more analytically and corrects errors made by System 1. Kahneman suggests that the default setting, most of the time, is System 1, with the mind often employing rules of thumb, cognitive biases, and other mechanisms to shorten the judgment process.<\/p>\n

Case in point #1: The <\/strong>framing effect<\/a><\/strong>. <\/strong>Experiments conducted by the two psychologists explored the framing effect, a cognitive bias whereby the way something is worded or presented \u2014 positively or negatively \u2014 can trick your brain into picking one option over another, even if the outcome is the same. Their research demonstrated, for example, that people would be more likely to undertake a 20-minute trip to save USD 5 on the price of a USD 15 calculator than to make the same trip to save the same USD 5 on a USD 125 calculator.<\/p>\n

Case in point #2: The conjunction fallacy.<\/strong> Also known as the Linda problem, this reasoning error leads us to believe that a combination of two or more attributes is more probable than any one of the sole attributes \u2014 an assumption that goes against the laws of probability.The most widely cited example of this fallacy is a fictitious Linda, a bright 31 year-old philosophy major who is \u201cdeeply concerned with issues of discrimination and social justice.\u201d When asked to pick a scenario that more likely describes Linda, the majority of participants opted for \u201cbank teller . . . active in the feminist movement\u201d rather than just \u201cbank teller\" \u2014 even though the latter encompasses the former.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kahneman upended traditional economic theory alongside his friend Amos Tversky<\/p>\n","protected":false},"author":1,"featured_media":617950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,638],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-617949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-for-your-commute","wpautop","entry"],"acf":{"mongo_id":"7ff4632a-030a-4232-9ae5-925296a894ba","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/3\/2669.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[617944],"teaser":"Kahneman upended traditional economic theory alongside his friend Amos Tversky","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/3\/.9acec8c9-9f5f-4f46-83dd-24662df5afef.mp3"},"yoast_head":"\nDaniel Kahneman, one of the founders of behavioral economics, dies at 90 - 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But like their controversial non-tech counterparts, they\u2019ve gained a reputation for being unattainable and perhaps even undesirable for anyone with a busy life. We can\u2019t afford to spend all day meditating in the\u2026","rel":"","context":"In "Worth reading"","block_context":{"text":"Worth reading","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-reading\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/1\/928.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":617815,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/03\/28\/draft-budget-for-the-next-fiscal-year-heads-to-the-house\/","url_meta":{"origin":617949,"position":2},"title":"Draft budget for the next fiscal year heads to the house","author":"enterpriseam admin","date":"28 March 2024","format":false,"excerpt":"Good morning, friends. An unusually busy week in local business and economy news for Ramadan is ending how it began, and we\u2019ve got a packed issue for you today to prove it. 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The intangible wins of great design \u2014 be they improving productivity in workplaces, saving energy, or just simply creating a mentally stable population \u2014\u2026","rel":"","context":"In "ARCHITECTURE: WHAT IS THE COST AND IS IT WORTH IT?"","block_context":{"text":"ARCHITECTURE: WHAT IS THE COST AND IS IT WORTH IT?","link":"https:\/\/enterpriseam.com\/egypt\/category\/architecture-what-is-the-cost-and-is-it-worth-it\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/4\/292.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":571646,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/05\/19\/what-makes-stock-trading-so-compelling-during-the-covid-19-crisis\/","url_meta":{"origin":617949,"position":5},"title":"What makes stock trading so compelling during the covid-19 crisis?","author":"enterpriseam admin","date":"19 May 2020","format":false,"excerpt":"What makes stock trading so compelling during the covid-19 crisis? A record number of investors, mainly in the US but also around the world, have bought into the \u201cV\u201d-shaped\u201d narrative \u2014 the idea that stock prices will soon return to previous highs when the pandemic is over. This narrative has\u2026","rel":"","context":"In "THE MACRO PICTURE"","block_context":{"text":"THE MACRO PICTURE","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-macro-picture\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/5\/204.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/617949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=617949"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/617949\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/617944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/617950"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=617949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=617949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=617949"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=617949"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=617949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}