{"id":617431,"date":"2024-03-21T00:00:00","date_gmt":"2024-03-21T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/03\/21\/ayman-amer-general-manager-of-sodic\/"},"modified":"2024-03-21T00:00:00","modified_gmt":"2024-03-21T00:00:00","slug":"ayman-amer-general-manager-of-sodic","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/03\/21\/ayman-amer-general-manager-of-sodic\/","title":{"rendered":"Ayman Amer, general manager of SODIC"},"content":{"rendered":"

Ayman Amer<\/strong>, general manager of SODIC:<\/strong> For a special Ramadan edition of our weekly My Morning Routine column that we will run through the holy month, we spoke to Ayman Amer (LinkedIn<\/a>), the general manager of SODIC. We asked Amer the usual questions to find out how a successful member of the community starts their day and threw in a few more to find out how he adjusts to Ramadan and what he looks forward to in the holy month.<\/p>\n

I'm a 46-year-old father of three and I\u2019ve been working in the real estate and construction<\/strong> industry for almost 24 years.<\/strong> I studied to become an architect, but never worked as one. After graduating, I worked on-site for three years before I joined Orascom Constructions\u2019s procurement team and then moved on to Turner as Emaar\u2019s project manager. For the last 14 years, I\u2019ve been at SODIC, where I\u2019ve worn different hats, including chief procurement and business development officer, COO, and now the GM of the company.<\/p>\n

One of the most prominent industry trends right now is diversification<\/strong>, which was spurred by a myriad of things. One of them is the float, which has prompted companies to seek USD-generating assets, like hotels and commercial buildings. Another is the need to have a recurring income portfolio. All developers are headed in this direction. SODIC has always done things differently, though. When we hired a hotel operator, for instance, we opted for Nobu<\/a>, a unique brand that complements our story of catering to a discerning clientele.<\/p>\n

SODIC has been branching out widely into different sectors. <\/strong>For example, in retail, we're doing Eastown District New Cairo retail<\/a> on 15k sqm of gross leasable area. We're having four hotels and the fifth is in the pipeline. We're also building schools. I think that within the coming three to five years, SODIC will be anchored in this area.<\/p>\n

In the eleven non-Ramadan months of the year, I wake up sometime between 5:30 to<\/strong> 5:45 am.<\/strong> I exercise for an hour from 7 to 8am. Two days a week I do pilates, and I do weight training on three other days. I then head into work around 9 or 9:30am and wrap up around 8pm. When I\u2019m done, I go back home, have a snack, and go to bed. I sleep for five to five-and-a-half hours maximum. <\/p>\n

My one hour of me time is absolutely essential.<\/strong> I might skip exercise, but never the one hour of winding down before I go to bed. During that time, I do nothing related to work. Sometimes I\u2019ll scroll through some articles. Other times I do nothing but eat some fruits and sit calmly without thinking of anything serious or talking to anyone. I have to clear my mind so I can sleep deeply. It\u2019s a form of meditation to me.<\/p>\n

I <\/strong>read Enterprise at 6:30am before I exercise<\/strong> and dive deeper into the stories that are interesting to me when I come to the office \u2014 what I like the most about Enterprise is that it\u2019s concise, analytical, and well sourced. This is pretty much my approach to everything, including emails. I receive a good 100 of those during the day, and I scan them to identify the ones that I should respond to immediately. <\/p>\n

On the weekends, I spend time with the kids. <\/strong>Friday we have to have breakfast and lunch together \u2014 no excuses. Saturday is our unplanned day. We spend it doing whatever anyone in the house wants to do.<\/p>\n

My Ramadan routine is very different from my regular routine.<\/strong> I don't eat much for iftar, so I usually lose weight during the month. We have a tradition in our family to watch a comedy show after breaking our fast. I stick to just one show for the month. This year we\u2019re watching Ashghal Shaqa together. It makes me laugh from the heart. I then head out to pray and go watch my elder son\u2019s football tournament. I get back home at 11pm and go to bed at midnight.<\/p>\n

Waking up for suhoor seems to be increasingly d\u00e9mod\u00e9<\/strong>, but I get up around four to have some yogurt and water before I head back to bed to squeeze in a couple more hours of sleep. I spend pretty much all day at the office \u2014 say 9:30 to 5:30, just minutes before iftar. I don\u2019t exercise during the month, I\u2019ve only worked out twice so far.<\/p>\n

I live by the rule of three.<\/strong> I set three overarching targets \u2014 strategic goals \u2014 at a time and avoid having too many things on my plate to achieve at once. I write them down on the board and revisit them every day. Once I tick these boxes, I move on to the next three things. That\u2019s especially important in Ramadan, when there are less work-hours to get things done and everyone\u2019s energy is more limited. I definitely respect these limitations. Ramadan is also particularly challenging this year because it comes in the first quarter, which is when clear-cut goals must be set and tackled head-on. <\/p>\n

On a personal level, one of the things that matters to me the most<\/strong>is making the best out<\/strong> of my kids.<\/strong> I want to help them achieve their dreams regardless of what those are. My elder kid, who is very talented, has insisted on being a goalkeeper since he was four. And my daughter is an artist. She paints very well and if she chooses to pursue it, she\u2019d have my full support. I don\u2019t know what\u2019s in store for my youngest just yet.<\/p>\n

For me, I\u2019d love to open up a business related to the science of sports. <\/strong>I took a DNA test for sports a long time ago in Russia and it was very insightful. These tests examine your DNA, muscles, and psychology to determine what sports your body is best suited for and guide you towards certain routines so that you don\u2019t get burned out. They can be life-changing for athletes. <\/p>\n

Taking chances is a philosophy I apply to my life.<\/strong> I\u2019ve taken on some challenges during my career at SODIC that some people thought I was mad to undertake. Usually people don't like to move from one place to another when they don't have the experience. But how do you get the experience without stepping into something new? I\u2019ll take the risk and if I'm good enough, I\u2019ll stay. If not, I'm out.<\/p>\n

One of the best pieces of advice I received in my adolescence was not to focus on the<\/strong> money coming in now.<\/strong> If you work hard and perfect your job, the money will follow. I was 23 and working onsite when I was given this piece of advice by a supervisor at the construction company that my parents used to own and I still live by it. Money isn\u2019t the most important thing to me, achievements are.<\/p>\n","protected":false},"excerpt":{"rendered":"

My one hour of me time is absolutely essential. I might skip exercise, but never the one hour of winding down before I go to bed<\/p>\n","protected":false},"author":1,"featured_media":617432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[6706,72,387,312],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-617431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-ayman-amer","tag-enterpriseam","tag-my-morning-routine","tag-sodic","wpautop","entry"],"acf":{"mongo_id":"6c7a6b52-6a2d-4f0f-93cb-4c26cc0c8b92","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/3\/1899.jpg","photo_position":"above","homepage_title":"Ayman Amer, general manager of SODIC","full_issue_title":"Ayman Amer, general manager of SODIC","related_issue":[617405],"teaser":"My one hour of me time is absolutely essential. 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