{"id":616464,"date":"2024-03-05T00:00:00","date_gmt":"2024-03-05T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/03\/05\/meet-co-founder-and-ceo-of-jpadel-ismail-seddik\/"},"modified":"2024-03-05T00:00:00","modified_gmt":"2024-03-05T00:00:00","slug":"meet-co-founder-and-ceo-of-jpadel-ismail-seddik","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/03\/05\/meet-co-founder-and-ceo-of-jpadel-ismail-seddik\/","title":{"rendered":"Meet co-founder and CEO of JPadel, Ismail Seddik"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>OUR FOUNDER OF THE WEEK \u2013<\/strong> Every Tuesday, Founder of the Week looks at how a successful member of Egypt\u2019s startup community got their big break, asks about their experiences running a business, and gets their advice for budding entrepreneurs. Speaking to us this week is Ismail Seddik (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ismail-seddik-b27617104\/?originalSubdomain=eg\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), co-founder and CEO of <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/jpadel\/?originalSubdomain=eg\" style=\"\" rel=\"noopener\">JPadel<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My name is Ismail Seddik and I\u2019m the founder of JPadel, <\/strong>a sports company devoted to bringing padel to Egypt and beyond. My journey into entrepreneurship is rooted in a passion for sports and a desire to positively impact my community. Initially drawn to the idea that studying abroad was the key to success, I ended up staying in Egypt \u2014 a twist of destiny that turned out to be a blessing.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>While I initially pursued mechanical engineering, my heart yearned for something more. <\/strong>When going to my dream school, Boston University, was not possible I remained committed to making a difference in Egypt. I switched my major to physics, focusing on solar energy, and I minored in music technology, amalgamating my love for science with a passion for music.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The pivotal moment, however, arrived in 2018 when padel caught my attention. <\/strong>A tennis player since childhood, I discovered the sport during a visit to Spain in 2014, and the idea of introducing it to Egypt was born. So, I decided to import two padel courts to open in Swan Lake \u2014 becoming the first padel courts in Egypt. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Though initially met with resistance due to low awareness, the tides turned when we<\/strong><strong> partnered with <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/JavelinSC\/\" style=\"\" rel=\"noopener\">Javelin<\/a><\/strong><strong>, a portable sports club, in Telal On the Beach in 2018. <\/strong>They had two anchors, one of which was JPadel, where they reached out to me and asked me to join in managing it.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Impressed by my work with JPadel, I was entrusted with taking over it, which was initially<\/strong><strong> a concept under a larger sports entity.<\/strong> Eventually, I bought out JPadel from Javelin, rebranded it, and brought on additional founders to expand the business.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What sets JPadel apart<\/strong><strong>is our commitment<\/strong><strong>to the sport\u2019s growth and professional<\/strong><strong> development. <\/strong>We\u2019ve invested in developing a comprehensive app that streamlines court bookings, coaching sessions, and implemented a loyalty program. JPadel has not only hosted international tournaments but also ventured into manufacturing, selling, and exporting courts. We overcame challenges by transitioning to local production from the Spanish-imported courts we had previously relied on. This strategic shift enabled us to cater to various sectors, including real estate developers, schools, malls, hotels, and international markets.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I firmly believe in the promising future of padel here in Egypt, <\/strong>especially with the recent establishment of a national team and a federation dedicated to the sport. As well as leveraging my international coaching certification (acquired under the tutelage of a professional padel player in Spain) to actively train aspiring professionals at JPadel. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In terms of expansion<\/strong><strong>,<\/strong><strong> we are now setting our sights on other shores.<\/strong> We\u2019ve already exported courts to Zambia and conducted coaching courses, along with introducing the user-friendly functionalities of our app. While we\u2019re eyeing opportunities in the UK, we\u2019re cautious not to overpopulate a saturated market. However, the challenges in the expansion include navigating local competition and managing operations in diverse regions.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>An ongoing concern I have is the increasing cost of padel facilities in Egypt, which<\/strong><strong> impacts both court rentals and equipment prices.<\/strong> Following the currency devaluation, we\u2019ve adjusted prices by 10-15%, yet maintaining equipment supplies alongside exported courts poses financial challenges, given the rising USD costs. Consequently, our client\u2019s purchasing power is diminishing, impacting their frequency of play.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Navigating Egypt\u2019s startup ecosystem\u2019s challenges, including fragmentation and<\/strong><strong> bureaucratic hurdles, remain a concern.<\/strong> The ecosystem also hampers collaboration, with many preferring to own alone instead of partnering up. Not streamlining the governmental process is another concern, as difficulties with ever-changing regulations and tax challenges hamper entrepreneurs\u2019 efforts. Simplified tax structures and supportive policies would foster small business growth and the creation of jobs.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The startup scene is also full of promise: <\/strong>Its accessibility and untapped market potential alongside endless networking and connection make Egypt\u2019s entrepreneurial outlook very positive. Padel\u2019s emergence aligns with Egypt\u2019s growing sports and F&B sectors, presenting ample room for entrepreneurial ventures.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JPadel champions growth and professionalism in the world of padel<\/p>\n","protected":false},"author":1,"featured_media":616465,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7357],"tags":[633,1530,2689,2687],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-616464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-of-the-week","tag-enterprisepm","tag-founder-of-the-week","tag-ismail-seddik","tag-jpadel","wpautop","entry"],"acf":{"mongo_id":"e8c4e389-d9a5-4e04-9569-b118a3c0ff62","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/3\/377.jpg","photo_position":"below","homepage_title":"","full_issue_title":"","related_issue":[616448],"teaser":"JPadel champions growth and professionalism in the world of padel","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/3\/.015017ac-08eb-4087-8b5f-068d28b9e9ad.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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The company has recently signed contracts with a number of electronic payment apps to increase security in transactions as part of its financial inclusion strategy,\u2026","rel":"","context":"In &quot;Banking + Finance&quot;","block_context":{"text":"Banking + Finance","link":"https:\/\/enterpriseam.com\/egypt\/category\/banking-finance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":573319,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/07\/28\/germany-lends-slum-development-fund-eur-24-mn\/","url_meta":{"origin":616464,"position":2},"title":"Germany lends Slum Development Fund EUR 24 mn","author":"enterpriseam admin","date":"28 July 2020","format":false,"excerpt":"The Slum Development Fund is negotiating a EUR 24 mn grant from an unspecified German government donor to \u201celiminate unsafe areas,\u201d fund head Khaled Seddik told Al Mal. 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ON THE TUBE TONIGHT- (all times CLT) The series premiere of Egypt\u2019s version of Shark Tank kicked off with a bang with two startups giving up significant stakes in their companies in exchange for funding. 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