{"id":616180,"date":"2024-02-29T00:00:00","date_gmt":"2024-02-29T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/02\/29\/oops-ai-did-it-again-googles-geminis-attempt-to-be-completely-pc-backfires\/"},"modified":"2024-02-29T00:00:00","modified_gmt":"2024-02-29T00:00:00","slug":"oops-ai-did-it-again-googles-geminis-attempt-to-be-completely-pc-backfires","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/02\/29\/oops-ai-did-it-again-googles-geminis-attempt-to-be-completely-pc-backfires\/","title":{"rendered":"Oops, AI did it again: Google\u2019s Gemini\u2019s attempt to be completely PC backfires"},"content":{"rendered":"

Has Google\u2019s AI tool taken diversity too far?<\/strong> In an attempt<\/a> to bypass the prevalent AI<\/a>bias<\/a>, it seems that Google has programmed Gemini<\/a> to be so inoffensive that it has inadvertently come full circle. Responding to online backlash in an internal memo, Google CEO Sundar Pichai told employees that Gemini\u2019s bias was unacceptable: \u201cWe got it wrong,\u201d he wrote, according to Semafor<\/a>.<\/p>\n

Users had been reporting historically inaccurate images created by the AI chatbot<\/strong>, which generated<\/a> Black Vikings, Asian women as German WWII soldiers, and a woman pope. Google has since temporarily paused Gemini\u2019s ability to generate images of people until the team improves the chatbot\u2019s image-generation capabilities.<\/p>\n

Google is <\/strong>going scorched<\/strong> earth on Gemini\u2019s human image-generating facilities.<\/strong> Pichai has instructed the team to make structural changes to Gemini, which includes an update to the product guidelines, The Guardian<\/a> reports, citing a Google spokesperson who confirmed the accuracy of the CEO\u2019s memo. They will also be conducting more red-teaming \u2014 the simulation of the misuse of Gemini \u2014 to identify potential problem areas.<\/p>\n

AI bias is an issue Silicon Valley has yet to conquer.<\/strong> Despite big tech spending between USD 20-25 bn<\/a> on AI development last year, AI systems still tend to regurgitate human bias. For example, Google would routinely translate gender-neutral phrases to reflect gender biases in English. OpenAI\u2019s Dall-E would reflect racial bias when asked to produce images of certain occupations, states the Guardian.<\/p>\n","protected":false},"excerpt":{"rendered":"

The mishap has taken Google back to the drawing board to try and manage this AI bias<\/p>\n","protected":false},"author":1,"featured_media":616181,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[7094,633,638,1143],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-616180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-ai","tag-enterprisepm","tag-for-your-commute","tag-google","wpautop","entry"],"acf":{"mongo_id":"7996009c-b0c0-48ea-ab60-40b4b1650536","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/2\/2887.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[616176],"teaser":"The mishap has taken Google back to the drawing board to try and manage this AI bias","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/2\/.68f1745d-21d3-4ea9-a800-5db6cb37514c.mp3"},"yoast_head":"\nOops, AI did it again: Google\u2019s Gemini\u2019s attempt to be completely PC backfires - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2024\/02\/29\/oops-ai-did-it-again-googles-geminis-attempt-to-be-completely-pc-backfires\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oops, AI did it again: Google\u2019s Gemini\u2019s attempt to be completely PC backfires\" \/>\n<meta property=\"og:description\" content=\"The mishap has taken Google back to the drawing board to try and manage this AI bias\" \/>\n<meta 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