{"id":616152,"date":"2024-02-29T00:00:00","date_gmt":"2024-02-29T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/02\/29\/my-morning-routine-the-mother-daughter-team-behind-one-of-egypts-top-executive-search-firms\/"},"modified":"2024-02-29T00:00:00","modified_gmt":"2024-02-29T00:00:00","slug":"my-morning-routine-the-mother-daughter-team-behind-one-of-egypts-top-executive-search-firms","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/02\/29\/my-morning-routine-the-mother-daughter-team-behind-one-of-egypts-top-executive-search-firms\/","title":{"rendered":"My Morning Routine: The mother-daughter team behind one of Egypt\u2019s top executive search firms"},"content":{"rendered":"

Zeinab Noureldin<\/strong> and Pauline D\u2019Arcy, managing partners, <\/strong>AIMS International Egypt<\/a><\/strong>: <\/strong>Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week are our friends Zeinab Noureldin (bio<\/a>) and Pauline D\u2019Arcy (bio<\/a>), the managing partners of AIMS International Egypt. Zeinab also wears the hat of vice president for the EMEA region: AIMS is a global institution, and the Egypt office began with a business Pauline founded in 1997. <\/p>\n

This week\u2019s column is special:<\/strong> We sat down with Zeinab and Pauline after they asked to sponsor this section. The agreement was simple: If they want to associate their name with this space, they\u2019d have to sit through the same interview as everyone else. Edited excerpts follow. (In a departure from our usual style, we\u2019re running this week\u2019s column as a Q&A to make it easier to follow who\u2019s speaking.)<\/p>\n

ENTERPRISE- The first question is always the same: You need to introduce yourselves to those in the community who don\u2019t know you.<\/strong><\/p>\n

Zeinab:<\/strong> Before anything else, I\u2019m a mother of two, ages four and eight. That\u2019s the biggest part of my life now. Secondly, I\u2019m managing partner in a business that has grown quite fast over the past six years. My focus is on the business development and client relations side of the business, though I still enjoy keeping my hands in operations, because you never want to lose touch with the core of what you do. <\/p>\n

Pauline: <\/strong>I am the proud founder of a business I started many years ago \u2014 back in 1997, when I learned how wonderful it is to be your own boss, particularly when you have a one-year-old child and your office is right next to your home. We\u2019re still in that office, in fact. It\u2019s fun to have people come through who first met us as young professionals and today they\u2019re well-known CEOs and CFOs. <\/p>\n

ENTERPRISE- Where do you do most of your business \u2014 with multinationals? Large Egyptian corporates?<\/strong><\/p>\n

Pauline: <\/strong>Traditionally, we\u2019ve been very strong with multinationals and other foreign clients arriving in Egypt, but our fastest-growing segment today is with large Egyptian institutions and family businesses, who appreciate that we have plenty of experience with multinationals, but a very deep understanding of the Egyptian market and of all the various factors \u2014 including culture \u2014 that go into finding the right people for the right roles. <\/p>\n

ENTERPRISE- This is a My Morning Routine interview, Zeinab, so let\u2019s start with you: What\u2019s your morning routine? <\/strong><\/p>\n

Zeinab:<\/strong> I\u2019m up by 5:45am and hit snooze until 6am. The first part of my day is getting the kids off to school by 6:40 or so. Then I have, recently, started taking a 20-30 minute walk \u2014 just to around the block to take some time for myself. By 7am, I have this really productive hour in which I drink my coffee, read Enterprise (particularly to see what business leads I can pull out) and do some quiet thinking and set up my day. <\/p>\n

Once I\u2019m at the office, it\u2019s about meetings in Egypt until sometime in the afternoon, then it\u2019s time to work on AIMS International, where I\u2019m an executive member of the global board and other than my focus for the MEA region I\u2019m also a co-marketing lead. Being double-hatted to do global work is a lot of fun, though the time differences can be challenging \u2014 one of the people I work most closely with is in our Mexico office, for example, for our global rebrand, so stay tuned\u2026<\/p>\n

ENTERPRISE- What about you, Pauline? <\/strong><\/p>\n

Pauline: It\u2019s a little bit different as I have nobody to talk to in the morning. I\u2019m also awake by quarter to six and I try to stay in bed as long as I can before I make myself a leisurely breakfast. I\u2019m in slow mode until I arrive at the office somewhere between quarter to eight and half-past eight. I\u2019m old fashioned and don\u2019t like this work-from-home stuff. Work starts when I arrive at the office.<\/p>\n

ENTERPRISE- You\u2019re not a fan, huh? <\/strong><\/p>\n

Pauline: <\/strong>I find the office energizing, and frankly I find I have to be much more disciplined to work from home. But in the office, I love interacting with people \u2014 our team and our clients \u2014 face-to-face. <\/p>\n

ENTERPRISE- Are you seeing the same brain drain that we\u2019re seeing? <\/strong><\/p>\n

Zeinab:<\/strong>That's a big trend, and it has accelerated very fast in recent months. Mostly to Saudi Arabia, but the UAE is still in demand. It can be challenging, sometimes, when someone you think would be a perfect fit for a role, a company, a culture, but isn\u2019t interested because they are looking only outside the country. <\/p>\n

Pauline: It\u2019s not just tech. We\u2019re seeing a lot of companies in the Gulf moving functions including finance, HR, audit, and compliance to Egypt. <\/strong>Back office functions where they can pay substantially above the market, but the employer saves because they\u2019re still paying less than they would to base those roles in Dubai or Abu Dhabi or Riyadh. <\/p>\n

ENTERPRISE- What\u2019s the hardest role to fill right now? <\/strong><\/p>\n

Zeinab: The one that stands out is chief technology officer<\/strong>, because the expectations are so high right now. And CFO can be very challenging. But CTO, for certain. One thing we\u2019ve seen a bit of recently is companies outside Egypt hiring and basing senior tech talent here to build teams and then serve international business. We have a lot of talent, and the price differential between here and the Gulf is great. <\/p>\n

ENTERPRISE- Let\u2019s say I\u2019m a candidate. You think I\u2019m a great fit. The company wants me. What\u2019s the number-one reason why I will say \u201cNo\u201d and decline a job?<\/strong><\/p>\n

Zeinab: Culture.<\/strong> Number one, by far, is that you don\u2019t see yourself as a fit with the culture. This includes a mindset that is open to change. Execs know that if they don\u2019t gel with other C-suite managers or the CEO knows she doesn\u2019t align with the board \u2014 how they operate, where they want to take the business \u2014 they will fail to have an impact. Compensation is a factor, too. <\/p>\n

I think it\u2019s really telling, though, that we\u2019re seeing more younger execs decline C-suite roles because they\u2019re concerned about having an impact. <\/strong>They think, \u201cI have a name. I\u2019m coming to this company and need to take it from point \u2018A\u2019 to point \u2018B\u2019. Does the company want to go on that journey? Do they want to change and grow? Or are they hiring me just to be able to say they have someone running the function who has a certain educational or employment background?\u201d No executive sees growth or value in that setup. <\/strong><\/p>\n

ENTERPRISE- What\u2019s a trend in the industry that you\u2019ve picked up on, but that you think might surprise our readers?<\/strong><\/p>\n

Zeinab: There\u2019s a growing focus on diversity, equity, and inclusion across the Middle East. <\/strong>It\u2019s focused on areas that aren\u2019t emphasized as much in other parts of the world, but it\u2019s there. It\u2019s about gender, about age and abilities vs. disabilities and experience.<\/p>\n

ENTERPRISE- I get gender, of course, but age? Really?<\/strong><\/p>\n

Zeinab:<\/strong> Look, what we do \u2014 whether at the executive level or at the board level \u2014 is all about getting the right people into the right seat. There\u2019s a push on now to put the right people into the right role \u2014 they\u2019re not \u201ctoo young\u201d to wear the hat, nor are they \u201ctoo old\u201d to report to a younger person. It\u2019s about attitude and aptitude. And there\u2019s nothing wrong with being a great professional who, despite being a certain age, just doesn\u2019t want to be C-level. <\/p>\n

ENTERPRISE- And you\u2019re seeing companies actively looking at the question of age in hiring? <\/strong><\/p>\n

Zeinab:<\/strong> We saw it at multinationals first, because they have the processes in place to prioritize it, and we\u2019re seeing it at large Egyptian corporates now, too. <\/p>\n

ENTERPRISE- It strikes me that a lot of your job is about sales \u2014 selling clients on retainer search, of course, but then also selling candidates on companies. <\/strong><\/p>\n

Zeinab:<\/strong> And companies to candidates. I won\u2019t disagree, but more than sales it\u2019s about advisory and troubleshooting. Often, a large part of what we do is work with top execs to sort out what they\u2019re really looking for in a role, to redefine job functions, or sort out lingering issues that you know might be an obstacle to placing the right person \u2014 and having that person stay. We don\u2019t give up on our clients \u2014 not only because we do retained search, but it\u2019s all about long-term relationships. <\/p>\n

ENTERPRISE- How important is work-from-home for the people you\u2019re placing?<\/strong><\/p>\n

Zeinab:<\/strong> Young professionals? They love it. They expect it. <\/p>\n

Pauline:<\/strong> I don\u2019t think older people care as much. <\/p>\n

ENTERPRISE- What about the companies? I get a sense the shift against WFH isn\u2019t just a \u201cWestern\u201d thing. <\/strong><\/p>\n

Pauline:<\/strong> The multinationals don\u2019t mind it so much \u2014 they\u2019re fine with hybrid. <\/p>\n

Zeinab:<\/strong>I\u2019d say Egyptian corporates don\u2019t love it. If they have to, they'll do one day, the minimum, but they don\u2019t love it. <\/p>\n

ENTERPRISE- What about you ladies?<\/strong><\/p>\n

Zeinab:<\/strong> We do one day a week, but we also have a lot of flexibility, so if someone wants to work from home for whatever reason, we\u2019re very flexible. But we love being in the office \u2014 being able talk face to face, even walk into someone\u2019s office for a chat, rather than booking a Google Meet time to have a discussion. <\/p>\n

ENTERPRISE- Did you immediately succumb to the gravitational pull of the family business, Zeinab? <\/strong><\/p>\n

Zeinab:<\/strong>I wasn\u2019t pushed into it, no [laughs]. Pauline had started working in the field six or seven years before she went out on her own, back when she was with Arthur Andersen. But she didn\u2019t push it on me. My father, though? He would always say: This is your future, this is what you need to do. I explored other things, but this was what I was meant to do. I really have a passion for commercial, business development, communication, and marketing \u2014 for that side of things \u2014 and this is exactly what I want to be doing. I grew up in the business and still love it. <\/p>\n

ENTERPRISE- What\u2019s next for you as a business? <\/strong><\/p>\n

Zeinab: I think it\u2019s simply about making certain that Egyptian corporates understand that there\u2019s no need to go retain a firm in London or Belgium to run a search<\/strong> for them when we\u2019re right here in their market that we know best. We offer the best of both worlds \u2014 we have deep local roots and insight, global experience, and an international footprint with our global locations. And, frankly, our quality is at least the same if not even better. <\/p>\n

I also see a lot of room to grow our boardroom practice<\/strong> \u2014 we\u2019re very good at finding the just the right independent non-executive director who can help add significant value to businesses, that\u2019s your diversity there.<\/p>\n

ENTERPRISE- Okay, let\u2019s wrap this up. What\u2019s in your Netflix queue?<\/strong><\/p>\n

Zeinab:<\/strong>I always unwind at night for a bit with Seinfeld or Friends. I need something that provides a chuckle, but doesn\u2019t engage me too deeply, because by bedtime, I\u2019m spent. I don\u2019t want something that demands concentrated attention \u2014 even if it\u2019s a film or a series I\u2019d really enjoy. I\u2019m \u201con\u201d all day.<\/p>\n

Pauline: <\/strong>I\u2019m different. I don\u2019t watch the same thing twice. I\u2019m always on the lookout for something new. I\u2019ve loved The Crown<\/a>, of course \u2014 I lived that history, right. But what I really love are documentaries. The last great one I watched was Cuba Libre<\/a>, about Fidel Castro. <\/p>\n","protected":false},"excerpt":{"rendered":"

The biggest reasons candidates say \u201cNo\u201d to an offer: A bad cultural fit \u2014 and fear they won\u2019t have an impact<\/p>\n","protected":false},"author":1,"featured_media":616153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[72,1050,387,8422,8421],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-616152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-enterpriseam","tag-human-resources","tag-my-morning-routine","tag-pauline-darcy","tag-zeinab-noureldin","wpautop","entry"],"acf":{"mongo_id":"07ca87da-5d1b-44d3-b7ad-a6e753acf516","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/2\/2812.jpg","photo_position":"above","homepage_title":"The mother-daughter team behind one of Egypt\u2019s top executive search firms","full_issue_title":"My Morning Routine: The mother-daughter team behind one of Egypt\u2019s top executive search firms","related_issue":[616130],"teaser":"The biggest reasons candidates say \u201cNo\u201d to an offer: A bad cultural fit \u2014 and fear they won\u2019t have an impact","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/2\/.547cefa7-764b-40ea-9117-0d956940dd0d.mp3"},"yoast_head":"\nMy Morning Routine: The mother-daughter team behind one of Egypt\u2019s top executive search firms - 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