{"id":615604,"date":"2024-02-20T00:00:00","date_gmt":"2024-02-20T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/02\/20\/meet-our-founder-of-the-week-gustos-youssef-elgarhy\/"},"modified":"2024-02-20T00:00:00","modified_gmt":"2024-02-20T00:00:00","slug":"meet-our-founder-of-the-week-gustos-youssef-elgarhy","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/02\/20\/meet-our-founder-of-the-week-gustos-youssef-elgarhy\/","title":{"rendered":"Meet our founder of the week: Gusto\u2019s Youssef Elgarhy"},"content":{"rendered":"

OUR FOUNDER OF THE WEEK<\/strong>- Every Tuesday, Founder of the Week looks at how a successful member of Egypt\u2019s startup community got their big break, asks about their experiences running a business, and gets their advice for budding entrepreneurs. Speaking to us this week is Youssef Elgarhy (LinkedIn<\/a>), co-founder and CEO of Gusto Foods Egypt.<\/p>\n

My name is Youssef Elgarhy, and I\u2019m the co-founder and CEO of Gusto, a local luxury<\/strong> ingredients supplier.<\/strong> The idea for Gusto came into being when we noticed that most of the ingredients we use in our kitchens were imported. As inflation climbed and hard currency became more scarce, many of the products we used became either more expensive or unavailable altogether. So we decided to do something about it \u2014 and launched Gusto to replace imported ingredients with high-quality and locally sourced alternatives.<\/p>\n

I began my career in an entirely different field, but I brought the skills I learned into how I<\/strong> do business now.<\/strong> I studied Computer Science at MSA University, which helped me analyze everything down to its smallest detail, and fostered an interest in understanding how things work and how they\u2019re used. <\/p>\n

Once I graduated, I applied to Orange Business Services as a call center agent, where I<\/strong> was introduced to customer service excellence.<\/strong> My problem-solving skills led to my promotion to problem expert and to team leader shortly thereafter. To this day, customer experience remains my first priority within all the businesses I operate.<\/p>\n

We decided to introduce ourselves to the market with truffles.<\/strong> While exploring the industry, we discovered a high demand for truffles and noticed a lack of significant efforts to source the ingredients locally. That\u2019s where we jumped in.<\/p>\n

What makes us stand out is that we want our ingredients to compete with imported<\/strong> products \u2014 not just on the shelf \u2014 but in quality as well.<\/strong> We constantly monitor market demand and that can be sustainable for our business. However, what we take immense pride in are our after-sales services and the enduring partnerships we\u2019ve cultivated for the long term.<\/p>\n

We knew we were successful once we received our first re-order from a major restaurant<\/strong> chain.<\/strong> We didn\u2019t doubt that we had a great product, but it was great to receive confirmation that it was working well in a professional kitchen.<\/p>\n

Our goals are set based on the client feedback we get as well as market trends.<\/strong> For our short-term objectives, we\u2019re focused on launching a few more exotic products. Our long-term target is to see our items on the shelves of more food service outlets, with the ultimate aim of expanding into new markets in the region. <\/p>\n

We\u2019re trying not to let the current economic climate affect our timeline, but it\u2019s a very<\/strong> challenging period to be doing business in.<\/strong> Getting raw materials is becoming harder, and daily fluctuations cause prices to skyrocket. Despite the constant challenges pushing our limits ,our core values remain the same. We are dedicated to maintaining strong relationships with our suppliers and our clients, and to taking care of our team during these difficult times.<\/p>\n

What we want to change isn\u2019t limited to our industry \u2014 we believe that distrust in<\/strong> Egyptian products is a mindset that needs to <\/strong>change<\/strong>. <\/strong>This belief is understandable, given that many consumers have lost faith due to many suppliers and business owners consistently cutting corners to save money and as a result supply inferior products. This is one of the reasons we are seeing resistance from chefs who are used to working with imported ingredients.<\/p>\n

With the challenges we face importing goods, local businesses have the chance to<\/strong> improve their products and change this misconception.<\/strong> We can already see numerous local products that are on par with imported ones \u2014 if not better \u2014 and most business owners are turning their focus to quality, not just bottom line. Little by little, we will be able to earn the customers\u2019 trust back.<\/p>\n

Another thing we\u2019d like to see is formal culinary education.<\/strong> We have a huge gap when it comes to culinary schools, which makes it very difficult to foster professional development and high-level caliber in the kitchen.<\/p>\n

Sometimes you have to teach yourself to develop your skills, which is what I\u2019m doing at<\/strong> the moment.<\/strong> I\u2019m reading a book about barbecuing, which is the newest passion I\u2019ve developed, and one that I\u2019ve also turned into a profession. I\u2019ve channeled this interest into Smokesmen<\/a>, a BBQ experience. It\u2019s always been a dream of mine to own a restaurant, so I\u2019m slowly turning this new hobby into a full-time job.<\/p>\n

I<\/strong> believe that if I wasn\u2019t the brain behind Gusto, I would be the brain behind something<\/strong> else.<\/strong> I enjoy exploring new things and am always on the lookout for my next passion. I\u2019ve made a bit of a habit of turning my passions into businesses.<\/p>\n

That\u2019s why if I could tell my younger self one thing about setting up a business, it would<\/strong> be not to be afraid to take risks, <\/strong>and not to drag your feet. The right circumstances will only come along when you pursue them.<\/p>\n

If I could extend advice to new entrepreneurs as well<\/strong>, I would tell them that a passionate<\/strong> co-founder and partner is better than a skilled one.<\/strong> You can develop skills, or hire skilled team members, but you can\u2019t buy enthusiasm. Take care of the people who help you build your business \u2014 investing in your team is the only way to grow. Also, welcome change \u2014 don\u2019t get stuck in your comfort zone. Instead, take calculated risks and wait for the rewards. It takes time, but if you have a plan and know your client will, it\u2019ll pay off.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gusto is a local luxury food ingredient supplier<\/p>\n","protected":false},"author":1,"featured_media":615605,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7357],"tags":[633,1530,8388,123,8389],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-615604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-of-the-week","tag-enterprisepm","tag-founder-of-the-week","tag-gusto","tag-startups","tag-youssef-elgarhy","wpautop","entry"],"acf":{"mongo_id":"67cc1ef6-6f3d-4ee0-9b17-c0d1958def4c","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/2\/1668.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[615588],"teaser":"Gusto is a local luxury food ingredient supplier","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/2\/.75a58e9b-b6e3-4210-82ce-d176da1187f8.mp3"},"yoast_head":"\nMeet our founder of the week: Gusto\u2019s Youssef Elgarhy - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2024\/02\/20\/meet-our-founder-of-the-week-gustos-youssef-elgarhy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet our founder of the week: Gusto\u2019s Youssef Elgarhy\" \/>\n<meta property=\"og:description\" content=\"Gusto is a local luxury food ingredient supplier\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2024\/02\/20\/meet-our-founder-of-the-week-gustos-youssef-elgarhy\/\" \/>\n<meta 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