{"id":615200,"date":"2024-02-14T00:00:00","date_gmt":"2024-02-14T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/02\/14\/spending-on-outdoor-advertising-hit-record-high-in-2023-admazad\/"},"modified":"2024-02-14T00:00:00","modified_gmt":"2024-02-14T00:00:00","slug":"spending-on-outdoor-advertising-hit-record-high-in-2023-admazad","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/02\/14\/spending-on-outdoor-advertising-hit-record-high-in-2023-admazad\/","title":{"rendered":"Spending on outdoor advertising hit record high in 2023 -AdMazad"},"content":{"rendered":"

A record year for outdoor ad spending: <\/strong>Businesses spent a record EGP 3.9 bn last year on out-of-home (OOH) advertising \u2014 billboards, bus posters, and checkout advertising \u2014 in Greater Cairo and Alexandria, up almost 22% y-o-y, according to a press release (pdf)<\/a> from outdoor ad aggregator AdMazad. <\/p>\n

The number of OOH advertisers rose 8% y-o-y to 1.1k<\/strong>, while the number of billboards increased 5% y-o-y to 32.2k. Real estate advertisers were the top spenders for the second year in a row, accounting for 49% of OOH ads in 2023. <\/p>\n

It was a big year for FMCGs:<\/strong> Advertisers of fast-moving consumer goods (FMCG) \u2014 affordable, essential products that are in high-demand (think household essentials) \u2014 came in second with an 11% market share. It was followed by the hospitality sector (6%) and the telecom sector (5%). <\/p>\n

Advertisers were getting more value for their money<\/strong>, AdMazad\u2019s data suggests. Total impressions on outdoor billboards \u2014 a metric used to refer to the number of times an advertisement is viewed \u2014 were up 26% y-o-y in 2023, reaching 141.7 bn. <\/p>\n

The cost to reach 1k people whizzing by (or stuck in gridlock):<\/strong> EGP 27.4, down 8.3% from 2022. <\/p>\n

More brands pile into outdoor billboard ads:<\/strong> Businesses opting for OOH advertising increased 8% through 2023. \u201cThe limited currency exposure of the medium, resulted in a growing share of OOH in the media mix of large advertisers,\u201d said AdMazad Founding Partner and Managing Director Assem Memon.<\/p>\n

The caveat: <\/strong>The figures were accumulated based on audits from 42.7k billboards across Greater Cairo and Alexandira. <\/p>\n

** We sat down with Assem Memon for our <\/strong>Morning Routine<\/a><\/strong> column back in 2021.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Real estate advertisers were the top spenders for a second straight year<\/p>\n","protected":false},"author":1,"featured_media":615201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8375],"tags":[3100,8374,72,383,3877],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-615200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-admazad","tag-advertising","tag-enterpriseam","tag-fmcg","tag-marketing","wpautop","entry"],"acf":{"mongo_id":"d37cff8b-85f6-4c1b-9723-e97ac8fc1efc","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/2\/1295.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Egyptian businesses\u2019 spending on outdoor advertising hit record high in 2023 -AdMazad","related_issue":[615191],"teaser":"Real estate advertisers were the top spenders for a second straight year","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/2\/.03e05cdb-440d-4a6c-811e-2ba5da87aae2.mp3"},"yoast_head":"\nSpending on outdoor advertising hit record high in 2023 -AdMazad - 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Speaking to us this week is Assem Memon (LinkedIn). Edited excerpts\u2026","rel":"","context":"In "My Morning Routine"","block_context":{"text":"My Morning Routine","link":"https:\/\/enterpriseam.com\/egypt\/my-morning-routine\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/12\/370.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":672272,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/22\/intl-press-spotlights-the-increase-in-roadside-advertising-in-egypt\/","url_meta":{"origin":615200,"position":4},"title":"Int\u2019l press spotlights the increase in roadside advertising in Egypt","author":"enterpriseam admin","date":"22 September 2025","format":false,"excerpt":"A dive into the eyesore that is roadside advertising: Reuters is out with a piece looking into the increasing number of large billboards on Cairo\u2019s roads \u2014 now standing at around 6.3k or as Reuters put it over 30 per sqm. \u201cThere's nowhere left on the street that doesn't have\u2026","rel":"","context":"In "EGYPT IN THE NEWS"","block_context":{"text":"EGYPT IN THE NEWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/egypt-in-the-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/9\/1243.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":580910,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/01\/25\/microsoft-services-had-a-meltdown-this-morning-but-theyre-fixed-now-ad-spending-on-twitter-plunged-last-month\/","url_meta":{"origin":615200,"position":5},"title":"Microsoft services had a meltdown this morning, but they\u2019re fixed now + Ad spending on Twitter plunged last month","author":"enterpriseam admin","date":"25 January 2023","format":false,"excerpt":"Get back to work: Microsoft has fixed networking issues that took down Microsoft Outlook and Teams for users around the world, Bloomberg reports. Microsoft experienced issues with its online services today, including Teams, Outlook, and its cloud platform Azure, which the company attributed to a networking outage. \u201cWe've rolled back\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/1\/746.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/615200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=615200"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/615200\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/615191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/615201"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=615200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=615200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=615200"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=615200"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=615200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}