{"id":613810,"date":"2024-01-21T00:00:00","date_gmt":"2024-01-21T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/kids-obsession-with-expensive-skincare-appears-to-damage-more-than-just-their-parents-pockets-plus-why-are-nations-racing-to-land-on-the-moon\/"},"modified":"2024-01-21T00:00:00","modified_gmt":"2024-01-21T00:00:00","slug":"kids-obsession-with-expensive-skincare-appears-to-damage-more-than-just-their-parents-pockets-plus-why-are-nations-racing-to-land-on-the-moon","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/01\/21\/kids-obsession-with-expensive-skincare-appears-to-damage-more-than-just-their-parents-pockets-plus-why-are-nations-racing-to-land-on-the-moon\/","title":{"rendered":"Kids' obsession with expensive skincare appears to damage more than just their parents\u2019 pockets. PLUS: Why are nations racing to land on the moon?"},"content":{"rendered":"

Teens <\/strong>are already worried about aging, and they\u2019re dropping big money to<\/strong> prevent it<\/strong>, according to an opinion piece in CNN<\/a>.Thanks to social media and the beauty industry\u2019s marketing machine, Gen Z is feeling the pressure for what CNN columnist Holly Thomas describes as \u201cunattainable perfection.\u201d US female teens spent 23% more in 2023 on skincare, cosmetics, and perfumes than they did in 2022, according to a Piper Sandler study<\/a> on Gen Z spending habits. <\/p>\n

What\u2019s in a name? A lot.<\/strong> Beauty products have now been rebranded as \u201cskin care products\u201d making them appear as an obligation while delivering the subliminal message that if you don\u2019t care for your skin, then you don\u2019t care for yourself. Blast this to hormonal or insecure teens on social media through the 77.3 bn viewed #skincareroutine videos on TikTok, and you\u2019ll have a generation of clients who will wield pressure on their caregivers to provide them with a product, Thomas writes. Even more, when they are financially independent, they will become the purchasing power that will keep a brand making money.<\/p>\n

Are brands counting on the obsession with perfection? <\/strong>Their ads and sponsorships seem to suggest so. Providing teens and tweens with ads designed for adult consumption alongside images of poreless-skinned teens portrays an aesthetic that is impossible for many young individuals to attain, particularly as these ads don\u2019t delve into the nuances of genetics, hormones, or diet as components of skin appearance. This leads to kids whining to buy products to try and attain the advertised level of perfection, Thomas suggests.<\/p>\n

Aside from damaging their self-esteem, kids are damaging their skin<\/strong>.<\/strong>Dermatologists are warning that using products that are not meant for young skin goes as far as damaging their skin barrier and pushing them to develop acne and allergies to certain ingredients. \u201cThe skin is the largest and most complex organ and if the wrong products are used or introduced too early or for the wrong skin type, you can end up having more problems than originally were present,\u201d celebrity dermatologist Harold Lancer told the New York Post<\/a>. <\/p>\n

Brands can do better. <\/strong>Despite knowing that their products aren\u2019t necessarily formulated for the skin of their highest-paying demographic, they are marketing them. Case in point: Clinical skincare brand Murad launched a campaign for their serums in 2020 and enlisted the help of teenage influencers on Instagram \u2014 despite the products being geared towards \u201cyouth renewal\u201d a problem that teens shouldn\u2019t have to worry about yet. But they know that these teens are the very ones who will continue to splurge on their products the first chance they get<\/a>. <\/p>\n

\n

\n

Fly me to the moon\u2026again.<\/strong> 55 years after the first crewed mission landed<\/a> on the moon, a new global race to our nearest neighbor is taking place. On Saturday, Japan became the fifth country<\/a> to complete a soft landing<\/a> on the moon, joining the US, Russia, China, and India<\/a>. The European Space Agency (ESA) expects<\/a> that many will be following soon.<\/p>\n

What\u2019s the rush?<\/strong> It\u2019s not for science \u2014 it\u2019s for survival. Michelle Hanlon, executive director at the Center for Air and Space Law at the University of Mississippi, claims that humanity \u201cneeds to get to the moon in order to learn how to live in space\u2026 [and] how to utilize the resources of space.\u201d Some of these resources include rare-earth metals that can be used to power nuclear fusion reactors.<\/p>\n

One of the most valuable assets on the moon is water. <\/strong>Aside from being crucial to our survival, especially as the planet is on the brink of water scarcity<\/a>, water can be used to make rocket fuel, meaning that the moon could become humanity\u2019s largest gas station. Rockets may be able to use our satellite companion to refuel, using the boost as a springboard for deeper space exploration.<\/p>\n

The European Space Agency estimates that more than 100 lunar missions will be taking<\/strong> place by 2030<\/strong>, despite the fact that only 24 missions have been conducted since the Soviet Union\u2019s first contact with the moon in 1959. Of the 24 successful (or partially successful) moon landings, only six of them<\/a> were crewed. The last time man set foot on the moon was 1972.<\/p>\n

Why didn\u2019t we do it earlier?<\/strong> The moon really<\/a> doesn\u2019t want us there. NASA has been trying<\/a> to establish a permanent outpost on our satellite for years, only to be thwarted by moondust, which clogs equipment and takes hours to settle once kicked up. A breakthrough in October of last year came in the shape of a giant lens, with which the space agency hopes to melt some of the moondust to create roads and platforms.<\/p>\n

Another reason? <\/strong>M<\/strong>oolah. <\/strong>After effectively winning the Space Race of yore, the US government cut<\/a>funding<\/a> to NASA. The eleven Apollo missions from 1960-1973 cost USD 280 bn<\/a> in today\u2019s rates \u2014 an average of USD 25 bn per mission. One flight to the moon now costs the space agency just over USD 1 bn<\/a> per person, and typical flights are manned by four people. Interestingly, India was able to successfully land on the moon for only USD 75 mn<\/a> \u2014 USD 25 mn less than it cost to make the film Interstellar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Using products meant for adults will damage teenagers\u2019 skin leading to allergies and hormonal acne<\/p>\n","protected":false},"author":1,"featured_media":613811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,638,2827,894],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-613810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-for-your-commute","tag-nasa","tag-social-media","wpautop","entry"],"acf":{"mongo_id":"9ee1ec7f-cda9-4b1b-81a7-76ad965efc67","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/1\/1685.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[613805],"teaser":"Using products meant for adults will damage teenagers\u2019 skin leading to allergies and hormonal acne","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/1\/.d06bceb2-08ab-4edb-bfa3-0762413ab70e.mp3"},"yoast_head":"\nKids' obsession with expensive skincare appears to damage more than just their parents\u2019 pockets. 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