{"id":613714,"date":"2024-01-18T00:00:00","date_gmt":"2024-01-18T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/01\/18\/the-merits-of-tiktok-as-an-educational-platform\/"},"modified":"2024-01-18T00:00:00","modified_gmt":"2024-01-18T00:00:00","slug":"the-merits-of-tiktok-as-an-educational-platform","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/01\/18\/the-merits-of-tiktok-as-an-educational-platform\/","title":{"rendered":"The merits of TikTok as an educational platform"},"content":{"rendered":"

Can we learn using TikTok?<\/strong> The widely popular social media app that posts short videos ventured into the realm of education back in June 2020<\/a>. They committed a USD 15 mn investment across Europe to begin #LearnOnTikTok, their long-term initiative to create \u201ca whole ecosystem of education content.\u201d But, has it really taken off and \u2014 more importantly \u2014 is it effective?<\/p>\n

Viewership numbers for <\/strong>#LearnOnTikTok<\/a><\/strong> content are soaring: <\/strong>The learning hashtags that allow students to find educational content directly pulled in over 870.5 bn views in Egypt as of today, and #TipsAndTricks<\/a> (hashtags presents videos in your location or popular within your region) amassed significant attention accumulating 61.1 bn views \u2014 a sizable increase since 2021<\/a>, when #LearnOnTikTok had 1.89 bn views and #TipsAndTricks stood at c.113 mn. <\/p>\n

As of this year, TikTok has launched another in-app educational hub:<\/strong> In March, TikTok introduced #schoolready<\/a>, a learning hub merging entertainment with education that focuses on high school education and exam preparation. It features a dedicated landing page offering tutoring content across multiple subjects for Grade 10 to Grade 12 students. They\u2019ve teamed up with e-learning platforms like Abwaab<\/a>, Noon Academy<\/a>, and Nafham<\/a> in Saudi Arabia<\/a> and Egypt<\/a> to revolutionize learning by keeping up with the new generation trends and making learning more interactive.<\/p>\n

But what we can see is that TikTok videos seem to be using the precepts of<\/strong> microlearning. <\/strong>This teaching strategy bodes well with TikTok\u2019s formula \u2014 it focuses on giving information in short 3-5 minute segments which can cater to a generation whose attention span doesn\u2019t extend beyond 15-20 minutes, or employees in a corporation who have little time to spare for corporate training.<\/p>\n

But is the content actually relevant<\/strong>?<\/strong>The videos found using the hashtag have content that ranges from how to draw a mouse, how to make carbonara pasta, and a few videos by Bill Nye the Science Guy \u2014 which goes to suggest that finding learning content on the platform may need a bit more refining. <\/p>\n

\u201c[Tik Tok] is no more harmful than any other social media platform, it just has the appeal<\/strong> of this younger generation<\/strong>, and we\u2019re facing the constant renewal of technological input within education and I guess TikTok is a \u2018little bit sexy\u2019 at the moment but it won\u2019t be for longer,\u201d Lynn Howard-Mitchell, who teaches English, tells Enterprise.<\/p>\n

TikTok\u2019s search engine has its advantages \u2014 but there are potential risks.<\/strong> The app\u2019s algorithm is designed to keep users within the app, limiting their ability to fact-check information from external sources. This raises concerns about the spread of misinformation and disinformation on the platform. <\/p>\n

But they say they have it under control:<\/strong> \u201cOur Community Guidelines make clear that we do not allow harmful misinformation and will remove it from the platform. We partner with independent fact-checkers<\/a> who help us to assess the accuracy of content,\u201d a TikTok spokesperson said in a statement. But in the end, if it were to be used as a tool or means of enhancing participation in students\u2019 learning, Howard-Mitchell adds that the only way to manage it would be by implementing a protocol of use.<\/p>\n

Agree to disagree? <\/strong>A research report<\/a> has found that out of 540 videos, nearly 20% presented as search results on TikTok contain misinformation on topics such as covid-19 vaccines and health inquiries.<\/p>\n

There are threats to the educational system and users in the long run: <\/strong>It\u2019s no surprise that each individual has a certain learning style, with research<\/a> indicating that visual learning is 83% more effective than text-based methods. Another study<\/a> also reported a decrease in human attention span to eight seconds, which pushed many entertainment platforms to adapt by shortening their content as much as possible.<\/p>\n

\u2026which explains the reduced attention span extended among <\/strong>kids and teens<\/a><\/strong> struggling to concentrate in classrooms \u2014 this proliferation of screen time during the pandemic, particularly among the covid generation, aids short attention spans and worsens mental health issues. <\/p>\n

Nevertheless, some institutions have already started incorporating TikTok into their<\/strong> learning.<\/strong> In Heriot-Watt Global College Malaysia, Natasya Saat, an assistant professor of Accounting has created TikTok videos<\/a> for two semesters \u2014 which cover key points from various lessons. Out of 56 respondents, around 80% found the videos useful<\/a> and suggested they be used as teaching materials.<\/p>\n","protected":false},"excerpt":{"rendered":"

What are the harmful impacts of learning through TikTok?<\/p>\n","protected":false},"author":1,"featured_media":613715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8314],"tags":[633,894,1464],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-613714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-enterprisepm","tag-social-media","tag-tiktok","wpautop","entry"],"acf":{"mongo_id":"ed4cf630-24a0-45e0-ad6a-63842ee63f68","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/1\/676.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[613698],"teaser":"What are the harmful impacts of learning through TikTok?","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/1\/.2ce39b2e-5180-4db6-8dc8-a3d7c0410683.mp3"},"yoast_head":"\nThe merits of TikTok as an educational platform - 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Visual social media platform TikTok has recently been playing host to the viral \u201cblackout challenge,\u201d in which users choke themselves until they faint and then get an adrenaline rush as they come to \u2014 all on\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/12\/619.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":574229,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/09\/02\/the-ft-explains-trumps-crackdown-on-wechat-and-tiktok\/","url_meta":{"origin":613714,"position":2},"title":"The FT explains Trump\u2019s crackdown on WeChat and Tiktok","author":"enterpriseam admin","date":"2 September 2020","format":false,"excerpt":"Explainer- Why Chinese social media apps have become the ICBMs in the US-China trade war: Chinese social media apps WeChat and TikTok have found themselves in the frontline of the every evolving global trade war between Washington and Beijing, after US President Donald Trump threatened to \u2018close down\u2019 TikTok on\u2026","rel":"","context":"In "Worth watching"","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/9\/28.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":573311,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/07\/28\/egypt-in-the-news-on-28-july-2020\/","url_meta":{"origin":613714,"position":3},"title":"Egypt in the News on 28 July 2020","author":"enterpriseam admin","date":"28 July 2020","format":false,"excerpt":"The jailing of five female social media influencers is dominating the conversation on Egypt in the foreign press this morning: A court yesterday sentenced five female TikTok personalities to two years\u2019 in prison for posting \u201cindecent\u201d content on the video-sharing app. The women were also handed fines of EGP 300k\u2026","rel":"","context":"In "EGYPT IN THE NEWS"","block_context":{"text":"EGYPT IN THE NEWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/egypt-in-the-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":552408,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/01\/the-rise-of-casual-social-networking\/","url_meta":{"origin":613714,"position":4},"title":"The rise of casual social networking","author":"enterpriseam admin","date":"1 September 2022","format":false,"excerpt":"Gen Z has had enough with unrealistic depictions of life on social media: Launched in 2020 by French entrepreneurs Alexis Barreyat and Kevin Perreau, a relatively new social media platform called BeReal has rapidly gained popularity in recent months among many Gen Zers (those born between 1997 and 2012) for\u2026","rel":"","context":"In "SOCIAL MEDIA"","block_context":{"text":"SOCIAL MEDIA","link":"https:\/\/enterpriseam.com\/egypt\/category\/social-media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/9\/450.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":552620,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/18\/the-youths-like-to-turn-on-subtitles-for-more-than-hearing-assistance-urban-surveillance-puts-the-reality-behind-instagram-posts-on-display\/","url_meta":{"origin":613714,"position":5},"title":"The youths like to turn on subtitles for more than hearing assistance + Urban surveillance puts the reality behind Instagram posts on display","author":"enterpriseam admin","date":"18 September 2022","format":false,"excerpt":"It\u2019s not just about watching foreign shows \u2014 subtitles are becoming trendy. More viewers, especially younger ones, use closed captioning tools on their streaming and social media apps such as Netflix and TikTok videos, the Wall Street Journalreports. While closed captions, which display text in the same language as the\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/9\/518.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/613714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=613714"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/613714\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/613698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/613715"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=613714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=613714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=613714"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=613714"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=613714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}