{"id":613462,"date":"2024-01-15T00:00:00","date_gmt":"2024-01-15T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/01\/15\/you-can-thank-social-media-for-your-teenagers-pricy-taste-plus-succession-memorabilia-is-going-fast\/"},"modified":"2024-01-15T00:00:00","modified_gmt":"2024-01-15T00:00:00","slug":"you-can-thank-social-media-for-your-teenagers-pricy-taste-plus-succession-memorabilia-is-going-fast","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/01\/15\/you-can-thank-social-media-for-your-teenagers-pricy-taste-plus-succession-memorabilia-is-going-fast\/","title":{"rendered":"You can thank social media for your teenagers\u2019 pricy taste. PLUS: Succession memorabilia is going fast"},"content":{"rendered":"

Thanks to influencer marketing and the \u201cbandwagon effect,\u201d children\u2019s preferences<\/strong> have become more pricy. <\/strong>Long gone are the days where the latest in tweendom came from magazines and TV shows, nowadays, social media, and TikTok in particular, has made them desire items that could put the average parents in debt, according to the Washington Post<\/a>.<\/p>\n

Social media has amplified brands\u2019 visibility to all demographics. <\/strong>Teens spend an average of almost seven hours per day<\/a> on social media, most of it on TikTok. So an ad for a high-end facial moisturizer that teenage skin wouldn\u2019t really need, or a pair of sneakers \u2014 when they already have two of the same type \u2014 would be instantly appealing after being advertised repeatedly to a teenage viewer. Add their favorite influencer sporting the product to the mix and teens are sold. Social media allows brands to bank on this visibility \u2014 giving them direct exposure to consumers and consistently gaining instant feedback and tracking trends for the future purchasing power.<\/p>\n

There are two things that have been indisputable from times of old:<\/strong> First, that teens have always had the desire to belong, and feel this sense of belonging by owning specific items, gadgets, and styles (remember the T-Birds and Pink Ladies jackets, or the Lisa Frank paraphernalia that had many of us in a chokehold?) And secondly, when teens want something you have no option but to get it \u2014 or fall victim to their wrath of attitude and meltdowns. So, when they see the influencer they trust using a specific product or collecting it, their cycle of desire begins and this is what the brands are utilizing, according to the post\u2019s article.<\/p>\n

The shift from traditional consumerism to fandom culture is clear,<\/strong> with brands focusing on marketing items as collectables to display have become status symbols on social media to garner popularity or to be \u201caccepted.\u201d You don\u2019t need to have just one of the products \u2014 you need to have them all. <\/p>\n

\n

\n

Succession swag going once, going twice\u2026<\/strong> The monumentally popular TV show Succession<\/a> \u2014 which came to an end last May \u2014 is giving its fans more exposure after what was a cathartic conclusion to the 2.9 mn viewers that tuned in to watch the series finale. Heritage Auctions<\/a> set up online auctions last Saturday for 236 props from the show. <\/p>\n

\u2026and SOLD.<\/strong> The infamous \u201c ludicrously capacious bag<\/a>,\u201d which made its debut on screen during the show\u2019s finale season, was among the lot \u2014 and unsurprisingly one of the more popular items on sale. The Burberry bag, whose commercial price stands at USD 2.9k, was sold for a whopping USD 18.7k.<\/p>\n

Unfortunately for Succession fans here at home, none of the available items fit within our<\/strong>current credit card limits<\/a><\/strong>, with the most affordable item<\/a> going for USD 516. The good news is that you can buy the same items (just not the ones used on the show) for way more wallet-friendly prices. For example, one of Roman\u2019s outfits<\/a>, which sold in auction for USD 1.8k, was available at Walmart<\/a> for USD 14.<\/p>\n

The online auction raked in a total of USD 627.8k from over 2k bidders.<\/strong> Each item found a new home, though we\u2019re not sure what the new owner of the knockoff Goofy mascot<\/a> from the Roy family\u2019s theme park (sold for USD 7.8k) intends to do with it. <\/p>\n

[SPOILER WARNING] The most expensive item was\u2026Roman Roy\u2019s <\/strong>pink index cards<\/a><\/strong>, on which he had written the eulogy for his father Logan Roy\u2019s funeral. The cards sold for USD 25k, but rumors are the owner is already willing to let them go to the tune of USD 31.2k, pocketing a cool USD 6.2k.<\/p>\n","protected":false},"excerpt":{"rendered":"

Teenagers need to belong is one of the factors making them susceptible to obsessing over expensive items<\/p>\n","protected":false},"author":1,"featured_media":613463,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,638,894,1464,8261],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-613462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-for-your-commute","tag-social-media","tag-tiktok","tag-tv","wpautop","entry"],"acf":{"mongo_id":"26a767b3-b7f4-4616-ad0a-2292b96e7940","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/1\/952.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[613457],"teaser":"Teenagers need to belong is one of the factors making them susceptible to obsessing over expensive items","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/1\/.df24588b-6916-4b64-9099-0e039ee24858.mp3"},"yoast_head":"\nYou can thank social media for your teenagers\u2019 pricy taste. 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While closed captions, which display text in the same language as the\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/9\/518.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":583900,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/21\/microsoft-could-capitalize-on-new-regulations-to-get-in-on-the-app-store-game-social-media-platforms-are-facing-litigation-for-mental-health-issues\/","url_meta":{"origin":613462,"position":3},"title":"Microsoft could capitalize on new regulations to get in on the app store game + Social media platforms are facing litigation for mental health issues","author":"enterpriseam admin","date":"21 March 2023","format":false,"excerpt":"New regs could see Microsoft joining the app store world","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/3\/shutterstock_1357496909.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":574229,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/09\/02\/the-ft-explains-trumps-crackdown-on-wechat-and-tiktok\/","url_meta":{"origin":613462,"position":4},"title":"The FT explains Trump\u2019s crackdown on WeChat and Tiktok","author":"enterpriseam admin","date":"2 September 2020","format":false,"excerpt":"Explainer- Why Chinese social media apps have become the ICBMs in the US-China trade war: Chinese social media apps WeChat and TikTok have found themselves in the frontline of the every evolving global trade war between Washington and Beijing, after US President Donald Trump threatened to \u2018close down\u2019 TikTok on\u2026","rel":"","context":"In "Worth watching"","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/9\/28.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":579073,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/01\/24\/teachers-could-need-to-get-licensed-soon-and-so-could-social-media-firms\/","url_meta":{"origin":613462,"position":5},"title":"Teachers could need to get licensed soon \u2014 and so could social media firms","author":"enterpriseam admin","date":"24 January 2023","format":false,"excerpt":"Who\u2019s teaching the kids \u2014 schools, private tutors, or TikTok? Education Minister Reda Hegazy yesterday told the Senate teachers may need to apply for licenses as part of reforms meant to improve public schools and curb private tutoring, a day after the country\u2019s media regulator told the chamber it\u2019s looking\u2026","rel":"","context":"In "LEGISLATION WATCH"","block_context":{"text":"LEGISLATION WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/legislation-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/1\/410.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/613462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=613462"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/613462\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/613457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/613463"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=613462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=613462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=613462"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=613462"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=613462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}