{"id":612960,"date":"2024-01-04T00:00:00","date_gmt":"2024-01-04T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/01\/04\/my-morning-routine-adham-elbedewy-head-of-commercial-at-kemitt\/"},"modified":"2024-01-04T00:00:00","modified_gmt":"2024-01-04T00:00:00","slug":"my-morning-routine-adham-elbedewy-head-of-commercial-at-kemitt","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/01\/04\/my-morning-routine-adham-elbedewy-head-of-commercial-at-kemitt\/","title":{"rendered":"My Morning Routine: Adham Elbedewy, head of commercial at Kemitt"},"content":{"rendered":"

Adham Elbedewy, head of commercial and a founding team member at Kemitt:<\/strong>Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Adham Elbedewy (LinkedIn<\/a>), head of commercial and a founding team member at Kemitt<\/a>. Edited excerpts from our conversation: <\/p>\n

I\u2019m 23 years old and I\u2019ve been working in tech for the past six years.<\/strong> I met the cofoundersof Kemitt \u2014 Mahmoud Fouad, Mohamed Hedayat, and Mohamed Rashwan \u2014 at a business incubator called TIEC. Together we\u2019ve grown Kemitt to be one of the largest e-commerce marketplaces focused on furniture and home accessories in MENA. <\/p>\n

We have over 80k products on our platform<\/strong>, represented by 1.5k furniture suppliers across22 categories, from pillowcases to full living rooms. We\u2019ve been working to change how people shop for furniture online locally and we\u2019re expanding into Saudi Arabia in February. <\/p>\n

The commercial team I lead<\/strong> works on three main pillars: variety, affordability, and<\/strong>convenience. <\/strong>We offer users thousands of options for whatever their homes may need, offering them different materials and price points. We work with larger brands such as Oriental Weavers, Nouval, and Smart Furniture, to small-and-medium manufacturers that wouldn\u2019t usually be displayed in regular stores or online.<\/p>\n

I usually start my day at 8:30am. <\/strong>The first thing I do is check my emails, messages, and thenews. I do a few home workouts in the morning to get the blood flowing, as the office is a 40-minute commute to Maadi. On the commute to work, I take calls with the team to discuss the agenda for the day or I\u2019ll touch base with partners to arrange the day\u2019s meetings.<\/p>\n

While no two working days are the same, there are some things I like to keep constant.<\/strong> I believe it\u2019s important to feel close to the team and to celebrate small wins. At the office, my first order of business is always getting coffee and breakfast with the team. We do a daily 10-15 minute \u201cstand-up\u201d meeting, during which each individual answers three questions: what did I achieve yesterday, what am I working on today, and what issues are blocking me? It keeps everyone aware of the team\u2019s landscape and progress, and helps us track the team performance. <\/p>\n

After our daily team meeting, I\u2019ll check the performance metrics from the day before.<\/strong>There are a lot of performance dashboards to look at from the day before, from the supply side and the demand side. Then, I conduct internal meetings between 1-3pm and any external meetings will happen between 3-6pm. This is fixed across all teams to avoid clashes and ensure efficiency of workflow.<\/p>\n

The \u2018horizontal marketplace\u2019 model has dominated e-commerce over the past couple of<\/strong>years. <\/strong>These are marketplaces that cover all categories such as furniture, cosmetics, appliances, and so on. Amazon, Jumia, and Noon have dominated this model. Recently, we\u2019ve seen the rise of \u2018vertical marketplaces,\u2019 which are more focused on a single product category. In Egypt this is seen in Brantu and TFK for the fashion vertical, and Mummerz for the kids category. <\/p>\n

No one in the region<\/strong> had previously adopted the vertical marketplace model for furniture<\/strong>products. <\/strong>So we built Kemitt as a solution not only responding to user demand, but to meet the needs of suppliers. We enable e-commerce users to receive a comprehensive spectrum of home and furniture products and allow small-scale suppliers and manufacturers to access a huge customer base and expand their reach and scale. <\/p>\n

The furniture industry has a larger average order value than most other industries. <\/strong>Ouraverage order is worth EGP 8.7k, which even surpasses the electrical appliances sector. However, retention of customers is harder in the furniture industry, which is why we work on introducing new categories such as home decor and bedding.<\/p>\n

My favorite part of the day is the hours between 6-8pm <\/strong>\u2014which I call my creative time \u2014 when I\u2019m not busy with meetings. I\u2019ll work on strategic projects, maybe crunch some numbers, work on model development, or look to improve the team\u2019s workflow.<\/p>\n

One of the shows I believe every tech entrepreneur should watch is: Working: What We<\/strong> Do <\/strong>All Day<\/strong> \u2014 a four-part Netflix docuseries in which the host \u2014 Barack Obama \u2014 visits three American workplaces. The series features great discussions on work in the past, present, and future. It doesn\u2019t provide all the answers but gives all of us a lot to think about.<\/p>\n

One book I\u2019d like to recommend is Simon Sinek\u2019s Start with Why: How Great Leaders<\/strong>Inspire Everyone to Take Action. <\/strong>The book looks into how to create clear values in a company based on communication within the workplace. It covers how leaders inspire those in the workplace around them.<\/p>\n

\u201cLuck is when pre<\/strong>paration meets opportunity.\u201d<\/strong> This quote is the best advice I\u2019ve been given.I was 18 at the time when I first heard it, and was just starting out in the tech ecosystem. I took part in a program run by Spark Ventures with Orascom Egypt\u2019s Khaled Bishara, who shared the quote in one of our sessions. <\/p>\n","protected":false},"excerpt":{"rendered":"

Kemitt is an e-commerce marketplace that has taken the furniture-shopping experience online<\/p>\n","protected":false},"author":1,"featured_media":612961,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[199,72,387],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-612960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-e-commerce","tag-enterpriseam","tag-my-morning-routine","wpautop","entry"],"acf":{"mongo_id":"6a49686f-b26d-4655-9388-b54c9dc2d846","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/1\/255.jpg","photo_position":"above","homepage_title":"Adham Elbedewy, head of commercial at Kemitt","full_issue_title":"My Morning Routine: Adham Elbedewy, head of commercial at Kemitt","related_issue":[612933],"teaser":"Kemitt is an e-commerce marketplace that has taken the furniture-shopping experience online","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/1\/.f2d34512-808e-436a-9875-8ca85647e985.mp3"},"yoast_head":"\nMy Morning Routine: Adham Elbedewy, head of commercial at Kemitt - 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Kemitt plans to use the funds to expand its team and further develop its technology, with an eye to expand into new markets, starting with Saudi\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/4\/172.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":545863,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/14\/health-startup-rology-raises-undisclosed-pre-series-a-funding-kemitt-launches-b2b-marketplace\/","url_meta":{"origin":612960,"position":1},"title":"Health startup Rology raises undisclosed pre-series A funding + Kemitt launches B2B marketplace","author":"enterpriseam admin","date":"14 April 2022","format":false,"excerpt":"Teleradiology platform Rology has raised pre-series A funding round, it said in a press release (pdf yesterday. The round was led by Egypt Ventures, and featured participation from Sequence Ventures, Saudi Arabia\u2019s Waseel and Tawaref, and Kenya\u2019s Viktoria Ventures. 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