{"id":609800,"date":"2023-11-09T00:00:00","date_gmt":"2023-11-09T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/11\/09\/the-rise-and-fall-and-possible-revival-of-rom-coms\/"},"modified":"2023-11-09T00:00:00","modified_gmt":"2023-11-09T00:00:00","slug":"the-rise-and-fall-and-possible-revival-of-rom-coms","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/11\/09\/the-rise-and-fall-and-possible-revival-of-rom-coms\/","title":{"rendered":"The rise and fall (and possible revival) of rom-coms"},"content":{"rendered":"

Is the age of cheesy rom-coms dawning once again?<\/strong> The late 2000s saw the quiet death of the genre, alongside other mid-budget projects, in favor of MCU-sized blockbusters. There was the odd attempt to revive it here and there, but it seemed like Hollywood had turned its back on the good old fashioned romantic comedy.<\/p>\n

In the 90s it was almost impossible to avoid the genre. <\/strong>The likes of My Big Fat Greek<\/a>Wedding<\/a>, You\u2019ve Got Mail<\/a>, Sleepless in Seattle<\/a>, When Harry Met Sally<\/a>, Notting Hill<\/a>, and even the later 2000s iterations like 27 Dresses<\/a>, The Proposal<\/a>, The Holiday<\/a>, and How to Lose a Guy in 10 Days<\/a> had an absolute chokehold on the box office. Then, poof. The reason? Money.<\/p>\n

While romantic comedies didn\u2019t disappoint at the ticket booth, they simply did not generate <\/strong>Marvel-sized revenue or Oscar buzz. <\/strong>Nancy Meyers, one of the legendary rom-com giants and the mind behind What Women Want and The Holiday, faults the superhero genre<\/a> for the death of the mid-budget film industry. Hollywood was fixated on releasing blockbuster after blockbuster, even if the odd USD 100+ mn project struck out<\/a>. And if they weren\u2019t after the benjamins, they kept an eye out for award-worthy scripts.<\/p>\n

Another factor may have more to do with stereotypes (and sexism).<\/strong> \u201cRom-com\u201d became synonymous with \u201cchick-flick,\u201d which was only said in derision to dismiss the integrity of a movie. Actresses like Kate Hudson and Sandra Bullock found themselves pigeonholed within the genre, unable to book other roles. On the other hand, male rom-com veterans Tom Hanks, Hugh Grant, and Matthew McConaughey were able to break away and pursue more creative endeavors.<\/p>\n

Once people started to <\/strong>realize that tropes that make up the backbone of rom-coms <\/strong>didn\u2019t<\/a><\/strong>translate well<\/a><\/strong> in real life,<\/strong> it was difficult to enjoy and romanticize men stalking women<\/a> and manipulating them<\/a> into a relationship, people falling for someone else\u2019s fiance<\/a> (or their fiance\u2019s brother<\/a>), and the moral of the story being that the missing thing in a woman\u2019s life really was a man after all. Instead of reformulating rom-coms to bypass these tropes, Hollywood decided to deinvest in them altogether.<\/p>\n

But we see a glimmer of hope in the closing distance<\/strong>, a chance that the classic romantic comedy will make a tasteful comeback \u2014 and it comes in the shape of 90s rom-com queen Meg Ryan.<\/p>\n

Ryan will be starring alongside David Duchovny in What Happens Later<\/strong>.<\/strong> The plot of the film (watch trailer, runtime: 2:35<\/a>) borrows from classic rom-com tropes of lost love, second chances, and most importantly: Being stuck somewhere together, unable to leave. (Incidentally, the last is how a lot of horror movies start too.) While stuck together in a snowed-in airport, ex-lovers Willa (Ryan) and Bill (Duchovny) conduct a post-mortem examination of their relationship.<\/p>\n

Hindsight is 20\/20, especially in the movie industry.<\/strong> Ryan told Entertainment Weekly<\/a> that she\u2019s using her comeback as a chance to explore the depth of the genre, using her directorial expertise to examine themes of aging and regret. Working with rom-com icon Nora Ephron on You\u2019ve Got Mail<\/a>, Sleepless in Seattle<\/a>, and When Harry Met Sally<\/a> means Ryan knows which beats to play \u2014 and which to deflect. <\/p>\n

According to Ryan, rom-coms are an \u201cincredible delivery system to comment on the<\/strong> times,\u201d<\/strong> and that\u2019s what she says they\u2019ve done with What Happens Later. While a rom-com given is that \u201cthe guy gets the girl,\u201d Ryan says their movie leaves more space for questions and tension. \u201cWill they be together? Will they not be together?\u201d she asked EW. \u201c[What Happens Later] sort of evolves the rom-com genre a little bit.\u201d<\/p>\n

Ryan partnered with novelist <\/strong>Sally Franson<\/a><\/strong> to develop the plot over several months.<\/strong> A big question they asked themselves was how the genre needed to evolve to shake off the cobwebs of badly aging clich\u00e9s. Diversity has been a big buzzword as of late, and Ryan decided to test the waters to see if there was an appetite to see mature couples grasping at connection. The answer was a resounding yes, if the emergence and success of The Golden Bachelor<\/a> is any indication.<\/p>\n

But Hollywood\u2019s reluctance to invest in rom-coms still meant that even Meg Ryan had to <\/strong>scramble to get a Meg Ryan rom-com greenlit. <\/strong>The film had a budget of a measly USD 3 mn, reportedly garnered only after a lot of called-in favors. They even had to forgo test screenings, meaning that Ryan is hinging the film\u2019s success solely on her instincts.<\/p>\n

With Ryan at the helm of this project, she may be able to steer the genre into its<\/strong> renaissance.<\/strong> By delivering the wholesome and reliable content audiences have been looking for in modern attempts while avoiding the pitfalls of yore, rom-coms might just get a happily ever after.<\/p>\n","protected":false},"excerpt":{"rendered":"

The genre truly peaked in the 1990s before going the way of the dodo as superhero movies took over cinema<\/p>\n","protected":false},"author":1,"featured_media":609801,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1128,633,667],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-609800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-cinema","tag-enterprisepm","tag-film","wpautop","entry"],"acf":{"mongo_id":"694b9a93-9871-43a2-873a-05d9562096fe","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/11\/112.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[609783],"teaser":"The genre truly peaked in the 1990s before going the way of the dodo as superhero movies took over cinema","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/12\/.d82b57ed-c7a8-4219-a852-ec30ae2cdfe1.mp3"},"yoast_head":"\nThe rise and fall (and possible revival) of rom-coms - 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The plot: Andy (Billy Barratt) and his blind stepsister Piper (Sora Wong) have their lives turned upside\u2026","rel":"","context":"In "At the Movies"","block_context":{"text":"At the Movies","link":"https:\/\/enterpriseam.com\/egypt\/category\/at-the-movies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/8\/370.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":586851,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/17\/zawya-cinema-kicks-off-cairo-cinema-days-ahimsa-is-hosting-a-movie-night-under-the-stars\/","url_meta":{"origin":609800,"position":4},"title":"Zawya Cinema kicks off Cairo Cinema Days + Ahimsa is hosting a movie night under the stars","author":"enterpriseam admin","date":"17 May 2023","format":false,"excerpt":"? OUT AND ABOUT-(all times CLT) Cairo Cinema Days kicks off at Zawya Cinema in downtown Cairo today. The festival showcases the latest films from the Arab region, with this year\u2019s edition including 16 documentaries and feature films from Egypt, Tunisia, Sudan, Morocco, Iraq, Palestine, Algeria, and Lebanon. The festival\u2026","rel":"","context":"In "ENTERPRISE RECOMMENDS"","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":611563,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/12\/08\/meg-ryan-is-back-with-a-grown-up-what-happens-later-marsh-kings-daughter-is-a-female-led-action-film-plus-namuen-offers-more-than-just-korean-food\/","url_meta":{"origin":609800,"position":5},"title":"Meg Ryan is back with a grown-up What Happens Later, Marsh King\u2019s Daughter is a female led action film, PLUS: Namuen offers more than just Korean food","author":"enterpriseam admin","date":"8 December 2023","format":false,"excerpt":"? AT THE MOVIES- Don\u2019t let the bad reviews stop you from seeing What Happens Later. There\u2019s much to say about Meg Ryan\u2019s revival of the rom-com (watch trailer, runtime: 2:36), but in one way or another it will become a hallmark of the genre \u2014 it just may be\u2026","rel":"","context":"In "WHAT ARE YOU UP TO THIS WEEKEND?"","block_context":{"text":"WHAT ARE YOU UP TO THIS WEEKEND?","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-are-you-up-to-this-weekend\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/12\/189.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/609800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=609800"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/609800\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/609783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/609801"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=609800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=609800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=609800"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=609800"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=609800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}