{"id":609252,"date":"2023-11-01T00:00:00","date_gmt":"2023-11-01T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/11\/01\/learn-the-powers-of-persuasion-with-how-minds-change\/"},"modified":"2023-11-01T00:00:00","modified_gmt":"2023-11-01T00:00:00","slug":"learn-the-powers-of-persuasion-with-how-minds-change","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/11\/01\/learn-the-powers-of-persuasion-with-how-minds-change\/","title":{"rendered":"Learn the powers of persuasion with How Minds Change"},"content":{"rendered":"

? UNDER THE LAMPLIGHT-<\/strong><\/p>\n

Can you change someone\u2019s opinion? This book believes you can: <\/strong>How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion<\/a>, by author and journalist David McRaney, argues that belief, opinion, and persuasion could be mastered through understanding the science behind them. <\/p>\n

McRaney proposes that self-delusion and psychology can be used to persuade people, <\/strong>even from a single conversation. <\/strong>To support his argument, he uses the latest research conducted by psychologists and neuroscientists to explain the restrictions of reasoning, the potential of group thinking, and the impact of deep canvassing. <\/p>\n","protected":false},"excerpt":{"rendered":"

? UNDER THE LAMPLIGHT- Can you change someone\u2019s opinion? This book believes you can: How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion, by author and journalist David McRaney, argues that belief, opinion, and persuasion could be mastered through understanding the science behind them. McRaney proposes that self-delusion and psychology can be used […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9592],"tags":[641,633,1132],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-609252","post","type-post","status-publish","format-standard","hentry","category-enterprise-recommends-2","tag-enterprise-recommends","tag-enterprisepm","tag-under-the-lamplight","wpautop","entry"],"acf":{"mongo_id":"b07e451f-4129-4155-91b2-9470585231f1","is_powered_by":false,"section_story_id":"cd1b8c60-1f03-426a-9f9c-b5ad6963bc5c","story_type":"1","photo_url":"","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[609238],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/11\/.ee8c356d-06b0-4afb-b0ea-65bcb85c1cd2.mp3"},"yoast_head":"\nLearn the powers of persuasion with How Minds Change - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2023\/11\/01\/learn-the-powers-of-persuasion-with-how-minds-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learn the powers of persuasion with How Minds Change\" \/>\n<meta property=\"og:description\" content=\"? UNDER THE LAMPLIGHT- Can you change someone\u2019s opinion? This book believes you can: How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion, by author and journalist David McRaney, argues that belief, opinion, and persuasion could be mastered through understanding the science behind them. McRaney proposes that self-delusion and psychology can be used […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2023\/11\/01\/learn-the-powers-of-persuasion-with-how-minds-change\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-01T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/11\/01\/learn-the-powers-of-persuasion-with-how-minds-change\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/11\/01\/learn-the-powers-of-persuasion-with-how-minds-change\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Learn the powers of persuasion with How Minds Change\",\"datePublished\":\"2023-11-01T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/11\/01\/learn-the-powers-of-persuasion-with-how-minds-change\/\"},\"wordCount\":103,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"Enterprise Recommends\",\"EnterprisePM\",\"Under the Lamplight\"],\"articleSection\":[\"ENTERPRISE RECOMMENDS\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/11\/01\/learn-the-powers-of-persuasion-with-how-minds-change\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2023\/11\/01\/learn-the-powers-of-persuasion-with-how-minds-change\/\",\"name\":\"Learn the powers of persuasion with How Minds Change - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"datePublished\":\"2023-11-01T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/11\/01\/learn-the-powers-of-persuasion-with-how-minds-change\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2023\/11\/01\/learn-the-powers-of-persuasion-with-how-minds-change\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2023\/11\/01\/learn-the-powers-of-persuasion-with-how-minds-change\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Learn the powers of persuasion with How Minds Change\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Learn the powers of persuasion with How Minds Change - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2023\/11\/01\/learn-the-powers-of-persuasion-with-how-minds-change\/","og_locale":"en_US","og_type":"article","og_title":"Learn the powers of persuasion with How Minds Change","og_description":"? 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