{"id":607724,"date":"2023-10-09T00:00:00","date_gmt":"2023-10-09T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/10\/09\/snackmaker-edita-expands-frozen-food-segment\/"},"modified":"2023-10-09T00:00:00","modified_gmt":"2023-10-09T00:00:00","slug":"snackmaker-edita-expands-frozen-food-segment","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/10\/09\/snackmaker-edita-expands-frozen-food-segment\/","title":{"rendered":"Snackmaker Edita expands frozen food segment"},"content":{"rendered":"

Next on the menu: <\/strong>Snackmaker Edita has launched its newest frozen baked products line, Molto Forni, the company said in a statement(pdf)<\/a>. Molto Forni, an extension of Edita\u2019s flagship brand Molto, is designed for \u201cconsumption at home\u201d and will develop the company\u2019s \u201ctraditional on-the-go snack packages,\u201d the release said, without saying when shoppers can expect the range to hit supermarket shelves.<\/p>\n

Edita has been spending big on its frozen food segment: <\/strong>\u201cOur venture into the frozen food sector falls right within our growth strategy of expanding into new segments and diversifying our revenue streams,\u201d said Edita chairman Hani Barzi. Edita plans to inject EGP 400 mn into Edita Frozen Food Industries \u2014 previously Fancy Foods \u2014 which it acquired in May<\/a> for EGP 380 mn and in addition to doubling its capex in 2023 to EGP 800 mn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Edita recently doubled its capex for the year to EGP 800 mn<\/p>\n","protected":false},"author":1,"featured_media":607725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7255],"tags":[191,72,564,759,131],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-607724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing","tag-edita","tag-enterpriseam","tag-food","tag-international-finance-corporation","tag-manufacturing","wpautop","entry"],"acf":{"mongo_id":"ec6b57a5-1af8-499d-9a6f-91521b3391cb","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/10\/428.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Edita to bring new frozen goods Molto Forni line to market","related_issue":[607715],"teaser":"Edita recently doubled its capex for the year to EGP 800 mn","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/10\/.a04a2f8e-0ca6-4d00-b123-44bbc4cd940a.mp3"},"yoast_head":"\nSnackmaker Edita expands frozen food segment - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2023\/10\/09\/snackmaker-edita-expands-frozen-food-segment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snackmaker Edita expands frozen food segment\" \/>\n<meta property=\"og:description\" content=\"Edita recently doubled its capex for the year to EGP 800 mn\" \/>\n<meta property=\"og:url\" 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