{"id":606847,"date":"2023-09-21T00:00:00","date_gmt":"2023-09-21T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/09\/21\/bridging-the-global-sports-funding-gap\/"},"modified":"2023-09-21T00:00:00","modified_gmt":"2023-09-21T00:00:00","slug":"bridging-the-global-sports-funding-gap","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/09\/21\/bridging-the-global-sports-funding-gap\/","title":{"rendered":"Bridging the global sports funding gap"},"content":{"rendered":"

Is the gender pay gap narrowing in the football world? <\/strong> Not five years ago, Stoke City\u2019s women footballers would find that their pre-season training sometimes involved<\/a> removing rubbish from the football pitch at a former working men\u2019s club in central England. Today, litter picking is in the past for the team \u2014 they are receiving respectable salaries, instructions from a full-time coach and the opportunity to train at the same GBP multi-mn facilities that the men\u2019s team enjoys. <\/p>\n

The shift for Stoke City is a reflection of a wider shift in women\u2019s football, which has <\/strong> been booming on a global scale: <\/strong> This year\u2019s Women\u2019s World Cup attracted record-breaking crowds and television audiences, according to the BBC<\/a>. The championship also attracted a total of 30 sponsors<\/a> \u2014 the biggest number for the event in history \u2014 with headline sponsors including Unilever, Budweiser, and McDonald\u2019s.<\/p>\n

Despite the popularity boom, the revenues just aren\u2019t the same: <\/strong> Despite the big-brand names in the headlines, revenue made from these same commercial agreements is estimated at just 18% of last year\u2019s men\u2019s competition, according to Time<\/a>. This summer\u2019s competition reeled in USD 300 mn in revenues, which pales in comparison to the men\u2019s World Cup in Qatar last winter, which saw USD 1.7 bn in revenues. Even on a team-by-team basis, massive gaps persist: Real Madrid\u2019s women\u2019s teams generated EUR 1.4 mn in revenues in the 2021-22 season, compared to EUR 713.8 mn from the men\u2019s team in the same season, Reuters<\/a> reported, citing Deloitte data. <\/p>\n

The women\u2019s game has struggled to compete when it comes to broadcast rights: <\/strong> Although audiences for women\u2019s sporting events have been showing significant growth, with football alone accounting for nearly three quarters of viewing hours for women\u2019s sports, \u201cthere is still much to be done around growing women\u2019s sport,\u201d Women\u2019s Sport Trust<\/a> CEO Tammy Parlour said. In England\u2019s Women\u2019s Super League, broadcast rights for the next three years were sold for just GBP 25 mn \u2014 a tiny fraction of the price paid for Premier League broadcast rights, according to the Washington Post<\/a>. In the Women\u2019s World Cup, broadcasters from Britain, Spain, France, Germany, and Italy had offered USD 1-10 mn for broadcasting rights to the championship \u2014 again, a fraction of the USD 100-200 mn range offered for the men\u2019s tournament, FIFA President Gianni Infantino had previously said<\/a>. Infantino stressed that broadcasters have a \u201cduty to promote and invest in women's sport.\u201d<\/p>\n

We\u2019ve seen more and more women\u2019s teams rising up against the inequality: <\/strong> From Nigeria to Canada, South Africa to the UK, stand-offs between teams and their football associations have been rife, with fights ranging from bonuses to basic equal pay. In an analysis of 22 women\u2019s teams in Europe, the highest monthly salary is as little as EUR 18k, while the lowest is EUR 40, according to a European Club Association report (pdf)<\/a>. \u201cSalary is one of the biggest costs [for clubs], even though salaries in women\u2019s football cannot be compared to those in men\u2019s football,\u201d the report says. FIFA has maintained<\/a> that equal salary payments is the responsibility of the football associations themselves, with the governing body only taking responsibility for the disbursement of prize money to the associations, which are then expected to distribute the funds among players. Several African women\u2019s teams boycotted events and spoke out against unfair wages and outstanding payments ahead of this year\u2019s Women\u2019s World Cup, according to DW<\/a>.<\/p>\n

But it\u2019s not just the associations. Branding and marketing are also part of the problem: <\/strong> Brands generally aren\u2019t as willing to put their money behind women as they are with men, although women can bring a different \u2014 and sometimes higher \u2014 value. According to Nielsen Holdings<\/a>, while women footballers tend to have fewer followers than their male counterparts, their engagement is almost always greater, meaning they can influence a wider audience. A clear example of this phenomenon is Aston Villa\u2019s Alisha Lehmann, who has a following of 13.9 mn on Instagram, exceeding any others from her country \u2014 including tennis prodigy Roger Federer. Her 6.99% engagement translates into a media value over USD 300k per post, compared to Spaniard Sergio Ramos with 53 mn followers but only a 1.8% engagement rate, making his reach close to Lehmann\u2019s. <\/p>\n","protected":false},"excerpt":{"rendered":"

Although women\u2019s football has been rising in popularity, their financial performance still lags far behind male counterparts<\/p>\n","protected":false},"author":1,"featured_media":606848,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7259],"tags":[633,375,663,162],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-606847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gender-equality","tag-enterprisepm","tag-gender","tag-gender-equality","tag-sports","wpautop","entry"],"acf":{"mongo_id":"7461e23f-5726-4e5a-bdc1-496ab0aa9a9a","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/9\/1376.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Bridging the global sports funding gap","related_issue":[606830],"teaser":"Although women\u2019s football has been rising in popularity, their financial performance still lags far behind male counterparts","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/9\/.37976993-c871-4f1d-9b80-880216ad5b39.mp3"},"yoast_head":"\nBridging the global sports funding gap - 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Bishin and Feryal M. Cherif write for the Washington Post. \u201cExamining women\u2019s property rights in 41 Muslim-majority countries,\u2026","rel":"","context":"In "Worth reading"","block_context":{"text":"Worth reading","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-reading\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2018\/7\/2028.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":544308,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/24\/is-the-push-for-gender-pay-parity-regressing\/","url_meta":{"origin":606847,"position":2},"title":"Is the push for gender pay parity regressing?","author":"enterpriseam admin","date":"24 February 2022","format":false,"excerpt":"Is the push for gender pay parity regressing? The gender pay gap among executives at S&P 500 companies widened in 2020 to its highest level since 2012, according to a Morningstar report. On average, women in executive positions earned 75% of what their male counterparts earned in 2020 \u2014 a\u2026","rel":"","context":"In "GENDER EQUALITY"","block_context":{"text":"GENDER EQUALITY","link":"https:\/\/enterpriseam.com\/egypt\/category\/gender-equality\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/2\/551.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":600683,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/02\/06\/cib-included-in-2019-bloomberg-gender-equality-index\/","url_meta":{"origin":606847,"position":3},"title":"CIB included in 2019 Bloomberg Gender-Equality Index","author":"enterpriseam admin","date":"6 February 2019","format":false,"excerpt":"CIB has been included in the 2019 Bloomberg Gender-Equality Index (GEI), which recognizes efforts by companies across the globe to promote women\u2019s equality(see full list (pdf). This is the first time an Arab or African company has been included in the index, according to a statement. The 2019 index includes\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/2\/208.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":638727,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/10\/12\/gender-equality-is-good-for-business-oecd\/","url_meta":{"origin":606847,"position":4},"title":"Gender equality is good for business -OECD","author":"enterpriseam admin","date":"12 October 2017","format":false,"excerpt":"Gender-based discrimination in laws costs MENA countries USD 575 bn annually, the Organisation for Economic Co-operation and Development (OECD) report estimates. \u201cGender equality is not only good for women, it\u2019s good for businesses, it\u2019s good for sound economies and it\u2019s good for happier societies,\u201d Gabriela Ramos, OECD chief of staff,\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":545180,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/09\/women-all-over-the-world-still-face-laws-that-bar-full-economic-participation-but-here-in-egypt-things-are-improving\/","url_meta":{"origin":606847,"position":5},"title":"Women all over the world still face laws that bar full economic participation \u2014 but here in Egypt, things are improving","author":"enterpriseam admin","date":"9 March 2022","format":false,"excerpt":"A new World Bank report serves up hard facts about laws that continue to bar women\u2019s economic participation. There are about as many ways to address gender inequality as there are women in this world (some 3.8 bn). If your social media feeds are anything like ours, you\u2019ll know that\u2026","rel":"","context":"In "GENDER EQUALITY"","block_context":{"text":"GENDER EQUALITY","link":"https:\/\/enterpriseam.com\/egypt\/category\/gender-equality\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/465.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/606847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=606847"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/606847\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/606830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/606848"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=606847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=606847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=606847"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=606847"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=606847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}