{"id":606219,"date":"2023-09-12T00:00:00","date_gmt":"2023-09-12T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/how-veganism-has-transformed-into-a-hyper-consumerist-industry\/"},"modified":"2023-09-12T00:00:00","modified_gmt":"2023-09-12T00:00:00","slug":"how-veganism-has-transformed-into-a-hyper-consumerist-industry","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/how-veganism-has-transformed-into-a-hyper-consumerist-industry\/","title":{"rendered":"How veganism has transformed into a hyper-consumerist industry"},"content":{"rendered":"

? UNDER THE LAMPLIGHT- <\/strong><\/p>\n

No Meat Required<\/a><\/strong> : The Cultural History and Culinary Future of Plant-Based <\/strong> Eating. <\/strong>For years now, the vegan diet seems to have taken a life of its own. In this book, Alicia Kennedy takes us all the way back to the US of the 1970s to retrace the steps of plant-based eating \u2014 which was, back then at least, a niche choice among \u201chippies\u201d and bohemian youth. Today, however, its features as a rebellion against capitalist overconsumption and waste, are getting blurred. In her introduction, Kennedy mentions how veganism is often weaponized by a toxic, fatphobic culture. How ecofascism couples veganism with racist alt-right beliefs as the answer to environmental issues caused by specific groups of people \u2014 namely the global South. How giant corporations have seemingly co-opted the movement with their organic everything and vegan \u201cBeyond Meat\u201d meat and turned a non-materialistic ideology and way of being into a USD bn industry. By tackling these contradictions and this hijacking head on, Kennedy hopes to return plant-based eating to its original purpose: A pathway to a nourishing, abundant life that rejects exploitation in all its forms and builds a new relationship with the environment that is respectful of both people and planet. <\/p>\n","protected":false},"excerpt":{"rendered":"

? UNDER THE LAMPLIGHT- No Meat Required : The Cultural History and Culinary Future of Plant-Based Eating. For years now, the vegan diet seems to have taken a life of its own. In this book, Alicia Kennedy takes us all the way back to the US of the 1970s to retrace the steps of plant-based […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9592],"tags":[641,633,1132],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-606219","post","type-post","status-publish","format-standard","hentry","category-enterprise-recommends-2","tag-enterprise-recommends","tag-enterprisepm","tag-under-the-lamplight","wpautop","entry"],"acf":{"mongo_id":"2c15f97e-2010-472b-9242-c3f9e68cb098","is_powered_by":false,"section_story_id":"cbc77228-bb00-4ed1-a0cc-60ecb12c6bed","story_type":"1","photo_url":"","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[606207],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/9\/.45dec800-4e7a-4a31-b3fe-b4397dc5ac76.mp3"},"yoast_head":"\nHow veganism has transformed into a hyper-consumerist industry - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2023\/09\/12\/how-veganism-has-transformed-into-a-hyper-consumerist-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How veganism has transformed into a hyper-consumerist industry\" \/>\n<meta property=\"og:description\" content=\"? UNDER THE LAMPLIGHT- No Meat Required : The Cultural History and Culinary Future of Plant-Based Eating. For years now, the vegan diet seems to have taken a life of its own. 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