{"id":603944,"date":"2023-08-23T00:00:00","date_gmt":"2023-08-23T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2023\/08\/23\/valu-announces-rebrand-as-it-repositions-as-a-fintech-player\/"},"modified":"2023-08-23T00:00:00","modified_gmt":"2023-08-23T00:00:00","slug":"valu-announces-rebrand-as-it-repositions-as-a-fintech-player","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2023\/08\/23\/valu-announces-rebrand-as-it-repositions-as-a-fintech-player\/","title":{"rendered":"Valu announces rebrand as it repositions as a fintech player"},"content":{"rendered":"

Valu <\/strong> rebrands to reflect an expanded footprint in the fintech industry: <\/strong>Valu has announced a strategic rebranding to reflect its push into the region\u2019s growing fintech market, it said in a press<\/a> release<\/a> (pdf)<\/a> yesterday. Having made its name as one of the region's first and most successful buy-now, pay-later firms \u2014 and attracted investor interest from Amazon<\/a> \u2014 Valu has since expanded its product offering to include savings and investment services, digital payments, and B2B solutions. Valu is a unit of EFG Holding.<\/p>\n

In with the new: <\/strong> The company has revamped its mobile app and refreshed its visual<\/a> identity<\/a> to reflect its position as a fintech company, it said. <\/p>\n

What they said: <\/strong>\u201cValu today is no longer a consumer finance company; we now offer an instant cash redemption program, savings solutions, investment products, B2B services platform, and more,\u201d said ValU CEO Walid Hassouna. \u201cIt was about time for Valu to undergo a brand restructuring to reflect the breadth and depth of its brand portfolio.\u201d<\/p>\n

Remember: Valu had a good 2Q. <\/strong> The company almost tripled its revenues y-o-y to EGP 207 mn in 2Q 2023 on the back of gains from securitization and an expansion of its loan book, EFG Holding said in its earning release (pdf)<\/a> recently. Valu\u2019s revenues were up more than 2x year-to-date in 1H 2023. <\/p>\n

Fintech license on the way? <\/strong>Valu will apply to the Financial Regulatory Authority to acquire a fintech license, Asharq Business<\/a> quotes Hassouna as saying. Several investors are interested in Valu and may be potential partners for the company should it look at growing outside of Egypt, he added.<\/p>\n

As is a fresh bond issuance: <\/strong>The company plans to take a new securitized bond issuance worth EGP 1 bn to market in September to finance its on-loans portfolio, Al Mal<\/a> reports, quoting Valu CFO Shokry Bidair. Valu has securitized EGP 2.28 bn of its portfolio so far this year, according to our math.<\/p>\n

BY THE NUMBERS- <\/strong> Valu has more than 1 mn active customers and booked total gross merchandise valued at EPP 5.8 bn on the platform last year. Amazon bought in May 2022 EFG Holding global depositary receipts with an option to swap the investment into an equity stake in Valu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

PLUS: The company plans to apply for a fintech license and securitize another EGP 1 bn of its portfolio<\/p>\n","protected":false},"author":1,"featured_media":603945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8022],"tags":[514,7107,72,183,595,515,1437],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-603944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nbfs","tag-consumer-finance","tag-efg-holding","tag-enterpriseam","tag-fintech","tag-non-banking-financial-services","tag-valu","tag-walid-hassouna","wpautop","entry"],"acf":{"mongo_id":"81a53c05-0a3a-4042-a9a0-bac08564422c","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/8\/1090.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Valu announces rebrand as it pushes into the fintech space","related_issue":[603934],"teaser":"PLUS: The company plans to apply for a fintech license and securitize another EGP 1 bn of its portfolio","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/8\/.9c8a3efe-5cd5-4d9f-aec9-df6ec364364d.mp3"},"yoast_head":"\nValu announces rebrand as it repositions as a fintech player - 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The acquisition will see valU tap into Paynas's roster of micro and small-business clients, while Paynas will add valU\u2019s buy-now-pay-later\u2026","rel":"","context":"In "M&A WATCH"","block_context":{"text":"M&A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/356.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":603144,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/04\/16\/efg-hermes-valu-snags-seamless-award-for-fintech-innovation\/","url_meta":{"origin":603944,"position":3},"title":"EFG Hermes\u2019 valU snags Seamless Award for fintech innovation","author":"enterpriseam admin","date":"16 April 2019","format":false,"excerpt":"EFG Hermes\u2019 mobile app valU has been recognized as the \u201cFintech Innovation of the Year\u201d at Terrapin\u2019s 2019 Seamless Awards, the company said in a press release (pdf). ValU, which offers payment-on-instalment services via a mobile app, launched about a year ago. \u201cWe are particularly proud that we were recognized\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":574055,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/27\/efgs-valu-al-futtaim-to-provide-no-interest-payments-to-egypts-shoppers\/","url_meta":{"origin":603944,"position":4},"title":"EFG\u2019s valU, Al Futtaim to provide no-interest payments to Egypt\u2019s shoppers","author":"enterpriseam admin","date":"27 August 2020","format":false,"excerpt":"EFG Hermes\u2019 fintech arm valU has signed an agreement with Al Futtaim Group to offer six-month no-interest installment plans to shoppers, reports Zawya. Al Futtaim (not to be confused with Majid Al Futtaim) owns the Cairo Festival City Mall and holds the regional franchise for global retail outlets including Ted\u2026","rel":"","context":"In "Banking + Finance"","block_context":{"text":"Banking + Finance","link":"https:\/\/enterpriseam.com\/egypt\/category\/banking-finance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":667276,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/06\/23\/valu-kicks-off-trading-on-the-egx-today-with-amazon-set-to-become-its-newest-direct-shareholder\/","url_meta":{"origin":603944,"position":5},"title":"Valu kicks off trading on the EGX today with Amazon set to become its newest direct shareholder","author":"enterpriseam admin","date":"23 June 2025","format":false,"excerpt":"Amazon will soon be able to boast a 3.95% stake in the local fintech giant","rel":"","context":"In "Capital markets"","block_context":{"text":"Capital markets","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/capital-markets\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/6\/1272.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/603944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=603944"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/603944\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/603934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/603945"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=603944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=603944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=603944"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=603944"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=603944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}