{"id":600687,"date":"2019-02-06T03:47:37","date_gmt":"2019-02-06T03:47:37","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2019\/02\/06\/f-john-matouk-founding-partner-matouk-bassiouny\/"},"modified":"2019-02-06T03:47:37","modified_gmt":"2019-02-06T03:47:37","slug":"f-john-matouk-founding-partner-matouk-bassiouny","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2019\/02\/06\/f-john-matouk-founding-partner-matouk-bassiouny\/","title":{"rendered":"F. John Matouk \u2014 founding partner, Matouk Bassiouny"},"content":{"rendered":"

<\/a> In barely a dozen years, <\/b>Matouk Bassiouny<\/b><\/a> has grown from a five-lawyer shop into one of the MENA region\u2019s premier law firms <\/b>with offices in Cairo, Dubai and Khartoum.As the firm continues to grow at rapid clip, the question high on the mind of F. John Matouk (LinkedIn<\/a>) is how to preserve culture and \u2018secret sauce\u2019 in a professional services business across multiple countries \u2014 all while contending with more competition in his home market from foreign entrants. If you lead a professional services firm or want to make partner at one, this is the interview for you. Since its founding, Matouk Bassiouny has advised on landmark equity capital market and M&A transactions including EFG Hermes\u2019 EGP 1 bn acquisition of Talaat Moustafa Group\u2019s New Cairo-based portfolio of schools, Amazon\u2019s USD 580 mn acquisition of Souq.com, and Mubadala Petroleum\u2019s acquisition of 10% stake in the Zohr gas field, a transaction valued at USD 934 mn. As one of the firm\u2019s co-founders and as head of the firm\u2019s dispute resolution group, Matouk has a track record of work before major arbitral institutions including the International Centre for the Settlement of Investment Disputes, the International Chamber of Commerce (ICC), and the Cairo Regional Center for International Commercial Arbitration (CRCICA).<\/p>\n

2018 was the year of regional expansion<\/b>, the year we transformed from being a national law firm to a regional law firm. We opened an office in Dubai and an office in Khartoum. This is the initial phase in our goal of building a regional platform for provision of legal services in MENA.<\/p>\n

Why MENA? Basically we follow what our clients are looking for.<\/b> There\u2019s a huge demand for professional services in North Africa, including legal services. These markets are difficult to penetrate, but we believe we have the know-how thanks to our experience in Egypt over the past fifteen years. We think we can pretty easily export our know how to these other jurisdictions. The legal systems of most of these other countries are based on Egypt\u2019s, and a significant amount of the lawyers in the region are Egyptian. Also, a lot of local lawyers in each jurisdiction came to Cairo to study, so there\u2019s a natural nexus between Cairo and the region we\u2019re looking to exploit. We also currently have operational country desks \u2014 lawyers in Cairo covering Libya or Algeria \u2014 and eventually we expect these country desks to evolve into full-fledged offices.<\/p>\n

We\u2019ve also invested in acquiring a regional headquarters in Garden City.<\/b> We bought a building that we are renovating and are hopefully moving in this May.<\/p>\n

Institutionalization kicking off in 2018 and continuing through to 2019: <\/b>We\u2019ve gone through a major rebranding exercise and also continue to focus on institutionalizing the firm, which becomes increasingly important the more one expands regionally. By institutional backbone, I mean all the elements of a professional service provider that a client does not necessarily see but that are fundamental for providing the service. From structuring partner remuneration to putting in the back office support systems that are necessary for a fully-fledged law firm to work. Keeping everything organized as one grows becomes more challenging if it is not done right. It\u2019ll take us two years to finish phase one. Talent acquisition and retention also always remains our top strategic priority.<\/p>\n

2019 will be about following up on the regional expansion \u2014 and AI.<\/b> We\u2019re looking to open up in Algeria in H12019. We also are delighted to have a new managing partner starting, Mahmoud Bassiouny \u2014 who also heads the Finance & Projects practice \u2014 took over on 1 January. Mahmoud is really focused on maximizing our value chain \u2014 AI is one thing where we intend to invest significantly in the field to be on the cutting edge of the legal industry. There are some pretty cool, pretty interesting AI program right now for the legal industry that are transforming due diligence, for example. Programs that can do 80-90% of due diligence, bringing down costs for the client and speeding up some processes to a few hours from a few weeks.<\/p>\n

As a firm, our biggest challenge will be to keep growing while staying true to our roots.<\/b> We started off as a five lawyer firm and now we\u2019re above the 200 lawyers mark regionally. Not losing our secret sauce will be our biggest challenge as we grow and expand into different geographic locations. There will be distance between people and this is a people business, so how do we keep the teamwork and the back and forth of ideas \u2014 over geographic distances? We need to maintain a single, unified culture to be one firm. We need our capital markets team in Dubai to have the same culture as our projects team in Khartoum or as our corporate team in Algeria.<\/p>\n

The regional play is our biggest opportunity as well as our biggest challenge.<\/b> It\u2019s the flip side that makes it so exciting.<\/p>\n

On the wider economy, 2019 looks to me like the year of winners and losers.<\/b> This is in terms of what I see our clients doing. I think there\u2019ll be volatility and major opportunity. I see a lot of people going for it right now, which is great to see and exciting to watch. I think some will succeed and some will fail. It\u2019ll be a very interesting year.<\/p>\n

Compensation structure is crucial in a people industry:<\/b> Again, professional services is all about people and your compensation structure is the driver. Compensation isn\u2019t just financial, it\u2019s also building a sense of ownership and identity, which feeds into a sense of culture and joint identity. We\u2019re committed to making sure that we match compensation to performance, which we measure with objective and hard criteria as well as soft issues. It\u2019s a science, it\u2019s an art. And for the record, we are significantly increasing salaries this year.<\/b><\/p>\n

Interest rates are not a direct factor for us.<\/b> We have no debt and we\u2019ve never had debt. While it doesn\u2019t affect our own business, it affects our clients. Obviously, we like to see our clients investing in new business, but interest rates have to go down. Once they do, the Egyptian banking sector should pick up which will help our banking and finance practice, who have mostly worked with development finance institutions and international banks in the last couple of years.<\/p>\n

Inflation has not been a major issue for us, frankly, other than salaries<\/b> which is by far our biggest cost.<\/p>\n

We have five IPOs in the pipeline. <\/b>They\u2019re all delayed now because of market conditions, which is not surprising. I don\u2019t have any crystal ball on the market conditions.<\/p>\n

In terms of M&A, we\u2019re currently working on 48-50, which is about 20-25% above average<\/b>, which I guess is substantial. The ticket size of the M&As is not necessarily as big, in both USD and EGP terms.<\/p>\n

We\u2019re not really seeing any trends in sectors that would be interesting at this stage. <\/b>The M&A activity is opportunistic. There\u2019s just a lot of volatility which is creating opportunity for M&A. Traditionally, M&A has been in defensive sectors like education and healthcare, which is standard, but it\u2019s opening up across the board into other sectors as well. In the projects space, we think 2019 will continue to be a year for Egypt as well as Sudan where the utilities space will gather more interest and players.<\/p>\n

We had that M&A boom in 2017 and then 2018 was kind of dry. The buyers shifted.<\/b> In the old days, the buyers used to be from the UK, Europe, and the US. Then that shifted to GCC and Asian investors and now its shifting back a little bit and we\u2019re seeing more of the classical players. For me, another indicator which is more important than M&As is greenfield projects. We are seeing a lot activity in this respect in infrastructure and energy in Egypt on the national level.<\/p>\n

I don\u2019t believe that locals have to commit to greenfield projects before we start seeing foreign direct investment<\/b>, but there needs to be a local element to the financing. Even on the legal structuring, local banks have a significant role to play from a regulation, security, and enforcement standpoint. Foreign or offshore banks have a much weaker security position under current legislation. Local players are needed.<\/p>\n

Then there\u2019s the FX: <\/b>if it\u2019s all international and hard currency based, how does one hedge properly on currency risk? I think there needs to be an element of local financing for local projects to take off.<\/p>\n

What brings FDI back in?<\/b> That\u2019s the mn USD question. From my point of view, a lot of it has to do with having the correct regulatory regime in place to provide potential investors with the visibility and comfort they need to take the plunge. I think there\u2019s been great strides made in the past few years and we are now in a period of major legislative change. New laws are out and the regulatory authorities are applying those new laws very proactively and asserting their roles in the private sector. This is ultimately a very healthy thing. We\u2019re going through a very natural grey area period which always tends to occur when new laws and regulations are rolled out. Once the dust settles and clarity and visibility is provided, investors will start coming in.<\/p>\n

Hospitality and construction will outperform<\/b> in 2019.<\/p>\n

Underperform?<\/b> Local banking and finance.<\/p>\n

If I were to start a new business today, I would invest in tech.<\/b> Probably fintech, but tech generally, on the AI end of it.<\/p>\n

Our industry is changing. <\/b>The landscape is transforming from a classic local market industry with a lot of family law firms or one man \/ woman shows to one where international players are entering the market. This is typical as the market gets more mature. We have two or three market entrants every year and I think that\u2019ll be true next year as well. It really changes the landscape and I think it\u2019s great for the country.<\/p>\n

Why? It\u2019s good because it increases competition. <\/b>Not having competition is boring and leads to complacency. And it gives you reference points. On another level, having international firms here helps the legal market because it raises the bar and prices. By definition, international firms have a larger cost base. It\u2019ll be interesting to see who stays and who leaves. The winners will be agile and respond very quickly to major shifts in market conditions, which are chronic in our markets here.<\/p>\n

Part of growing while maintaining our roots is that agility. <\/b>Being able to get a consensus with the major decision makers and implementing it immediately. With multiple offices, the guys on the ground in each respective market understand their conditions better than I do and if we chose the right person to be there and they say we need to make this radical move immediately, we can\u2019t drag our feet on it. I don\u2019t want to change to a pyramid structure. We\u2019re not formal on our partnership structure, we don\u2019t have rigid rules on voting, and we don\u2019t apply our trade on ourselves. We keep it informal, it\u2019s about the human relationships. Part of having built our own thing is we have the privilege of deciding who joins us as a partner, we don\u2019t have partners forced upon us. That allows us to maintain that informal structure. Informality is a very powerful tool if used properly.<\/p>\n

The most common question I get are those linked to the regulatory regime.<\/b> What\u2019s going to happen, how will VAT roll out, how will these new regulations be implemented in whichever sphere. And questions about visibility. Our clients and business need that to make an investment or business plan.<\/p>\n","protected":false},"excerpt":{"rendered":"

In barely a dozen years, Matouk Bassiouny has grown from a five-lawyer shop into one of the MENA region\u2019s premier law firms with offices in Cairo, Dubai and Khartoum.As the firm continues to grow at rapid clip, the question high on the mind of F. John Matouk (LinkedIn) is how to preserve culture and \u2018secret […]<\/p>\n","protected":false},"author":1,"featured_media":600688,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11357],"tags":[72,883,11356],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-600687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-enterprise-ceo-poll","tag-enterpriseam","tag-matouk-bassiouny-hennawy","tag-the-enterprise-ceo-poll","wpautop","entry"],"acf":{"mongo_id":"c60f9704-c3ab-44d7-8aa6-ad95dad893c9","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2019\/2\/79.jpg","photo_position":"above","related_issue":[600663],"teaser":"","voice_url":""},"yoast_head":"\nF. 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Part of the firm\u2019s regional expansion efforts, the new outpost will join a team of 170 lawyers based in Egypt (Matouk Bassiouny & Hennawy), the UAE (Matouk Bassiouny &\u2026","rel":"","context":"In "Law"","block_context":{"text":"Law","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/law\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":590578,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/07\/24\/matouk-bassiouny-taqa-arabia-look-to-expand-in-saudi-arabia\/","url_meta":{"origin":600687,"position":1},"title":"Matouk Bassiouny + Taqa Arabia look to expand in Saudi Arabia","author":"enterpriseam admin","date":"24 July 2023","format":false,"excerpt":"The local law firm could open a second branch in Jeddah","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/7\/873.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":561476,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/08\/matouk-bassiouny-hennawy-names-managing-partner-of-uae-office-arab-dairy-gets-a-new-board-of-directors-schneider-electric-egypts-deputy-ceo-resigns\/","url_meta":{"origin":600687,"position":2},"title":"Matouk Bassiouny & Hennawy names managing partner of UAE office + Arab Dairy gets a new board of directors + Schneider Electric Egypt's deputy CEO resigns","author":"enterpriseam admin","date":"8 April 2021","format":false,"excerpt":"Arab Dairy has appointed El Sayed El Sayed El Gohary (bio) as chairman, while Yasser Mohamed Zaki Ibrahim (bio) was named vice chairman and managing director, according to an EGX disclosure (pdf).Sherif Abdel Fattah has stepped down as deputy chairman of Schneider Electric Egypt following 30 years with the multinational\u2026","rel":"","context":"In "Moves"","block_context":{"text":"Moves","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/moves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":575466,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/10\/15\/matouk-bassiouny-hennawy-win-iflrs-egyptian-law-firm-of-the-year\/","url_meta":{"origin":600687,"position":3},"title":"Matouk Bassiouny & Hennawy win IFLR\u2019s Egyptian law firm of the year","author":"enterpriseam admin","date":"15 October 2020","format":false,"excerpt":"KUDOS- Our friends at Matouk Bassiouny & Hennawy won the International FinancialLaw Review\u2019s 2020 Egyptian law firm of the year award for \u201ccontinuing to innovate in its business approach \u2026 [which] helped drive the Matouk Bassiouny brand into new markets.\u201d MB&H was also one of several winners of the M&A\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":621352,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/11\/06\/matouk-bassiouny-expands-to-the-uae\/","url_meta":{"origin":600687,"position":4},"title":"Matouk Bassiouny expands to the UAE","author":"enterpriseam admin","date":"6 November 2018","format":false,"excerpt":"Matouk Bassiouny expands to the UAE: Law firm Matouk Bassiouny has officially opened up shop in Dubaiunder the banner Matouk, Bassiouny & Ibrahim, according to a press release picked up by Zawya. The firm brought onboard Ahmed Ibrahim, \u201cone of the UAE\u2019s top corporate and ECM lawyers,\u201d as a name\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":576371,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/11\/22\/matouk-bassiouny-hennawy-to-advise-on-odhs-sale-of-orascom-housing-communities\/","url_meta":{"origin":600687,"position":5},"title":"Matouk Bassiouny & Hennawy to advise on ODH\u2019s sale of Orascom Housing Communities","author":"enterpriseam admin","date":"22 November 2020","format":false,"excerpt":"APPOINTMENTS- Law firm Matouk Bassiouny & Hennawy has been appointed to advise Orascom Development Holding (ODH) on the sale of its stake in Orascom Housing Communities, Al Shorouk reports, citing unnamed sources familiar with the matter. 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