{"id":600572,"date":"2019-02-03T04:01:03","date_gmt":"2019-02-03T04:01:03","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2019\/02\/03\/dr-hend-el-sherbini-ceo-idh\/"},"modified":"2019-02-03T04:01:03","modified_gmt":"2019-02-03T04:01:03","slug":"dr-hend-el-sherbini-ceo-idh","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2019\/02\/03\/dr-hend-el-sherbini-ceo-idh\/","title":{"rendered":"Dr. Hend El Sherbini \u2014 CEO, IDH"},"content":{"rendered":"

<\/a> Dr. Hend El Sherbini has been the CEO of <\/b>Integrated Diagnostics Holdings (IDH)<\/b><\/a> since 2012<\/b>, when the company was formed following the merger of Al Mokhtabar and Al Borg Laboratories. Today, IDH is a leading consumer healthcare company in Africa and the industry leader in Egypt. El Sherbini, who had led Al Mokhtabar since 2004, took the company public on the London Stock Exchange in 2015 and now runs a group that spans from Egypt to Sudan, Jordan and Nigeria. This has not gone unnoticed by the global press, where she makes the rounds as one of the most powerful Egyptian<\/a> and Arab women<\/a> in business.<\/p>\n

For my company, 2018 was the year of greenfield. For my industry, it was the year of awareness.<\/b> With the launch of the 100 Mn Healthy Lives campaign nationwide, the government is focusing on healthcare, on preventing and treating Hepatitis C and other noncommunicable diseases like high blood pressure and diabetes and so on. I think this was a great initiative from the government and it really helped raise awareness about health.<\/p>\n

For IDH and for healthcare, I think 2019 is going to be a year of consolidation.<\/b> Healthcare is really expensive \u2014 the provision of quality services is really expensive, and to do that in a cost-effective way, you have to consolidate. Consolidation is the name of the game.<\/p>\n

I think that the biggest challenge we\u2019re going to have is going to be high inflation.<\/b> But we\u2019re used to that: It was already present in 2018. I think it\u2019s going to still be there in 2019 as well. As for interest rates? I wouldn\u2019t be surprised if they raised them again, but really I think they\u2019ll be left where they are, which is obviously very high. For IDH, that\u2019s not a problem given our business model. But for other investors and other people who are looking to get their financing from banks, that\u2019s an issue. We haven\u2019t taken on a lot of bank debt, so interest rates haven\u2019t really been a problem for us.<\/b><\/p>\n

We\u2019re continuing to invest in healthcare.<\/b> For us, in our core business, we\u2019ve started to venture into radiology as a new, adjacent vertical, so we\u2019re going to continue to invest more in radiology.<\/p>\n

The biggest opportunity for IDH in 2019 is the increased awareness of health<\/b> and healthcare, whether driven by government campaigns or simply more awareness. A rising tide floats all boats, in that respect: It\u2019s good for IDH and the industry as a whole.<\/p>\n

There is going to be significant growth in Egypt this year <\/b>after the sharp economic reforms taken in 2017 and 2018. So I expect there\u2019s going to be growth in the economy.<\/p>\n

We raised salaries by an average of 15% based on individual performance<\/b>, but it varies from person to person \u2014 that\u2019s just for salaries. We also give bonuses based on annual profit, which is 10% of the overall profit of the company.<\/p>\n

We\u2019re doing greenfield expansion more than we\u2019re doing M&A. <\/b>In 2018, we did a mixed M&A-slash-greenfield, but we don\u2019t have any M&A activity planned so far for this year. In 2018, we started working in Nigeria. It was the acquisition of a very small player, and we\u2019re revamping the whole operation and opening new branches and so on. I call it greenfield because they didn\u2019t really have market presence or market share to consider it an M&A. We also started our radiology activities in in Egypt this past October with the launch of a full-fledged radiology lab, and putting that under one group also counts as greenfield.<\/p>\n

I like healthcare to outperform in 2019, but really, it is about the consumer.<\/b> FMCG in general will outperform.<\/p>\n

Underperform? <\/b>I\u2019m not an economist, but I think real estate is not going to see that much growth this year.<\/p>\n

How does Egypt compare to other countries in which we invest? <\/b>We have operations in Nigeria, Egypt, Jordan, and Sudan. If you compare Egypt to these economies, Egypt is much more stable, the growth rate is definitely higher in Egypt. In general, the environment here is more favorable for investment compared to these countries.<\/p>\n

If I were to start a new business today, it would <\/b>definitely be at the intersection of finance and tech. I think fintech is a great area in which to invest these days.<\/p>\n

The most common question I\u2019m asked by investors is, \u201cWhat keeps you up at night?\u201d <\/b>For me, it\u2019s nothing \u2014 unless I\u2019ve been watching a horror movie late at night.<\/p>\n

What question will we be asking at the end of 2019?<\/b> For IDH, I think the question will be \u201cWhat next? What\u2019s the next step?\u201d For healthcare, I see the main issue in healthcare is actually the lack of quality. We have a serious quality problem in Egypt, and we have to admit that. In terms of healthcare services \u2014 and I think this is going to be, and really should be \u2014 an area of major focus, because this is the essence of our industry.<\/p>\n

The question you didn\u2019t ask me: <\/b>I was expecting you to ask me what my passion is, or what drives me to get up every day. My drive and passion are to be able to make a difference for the people we serve. That\u2019s what factors into my decision for what\u2019s next for my business. There\u2019s also the question of how we can work together. I think that we need to work together to increase awareness and help the economy, because if you don\u2019t have a healthy population then the economy really suffers. There isn\u2019t enough awareness of preventive healthcare and how to stay healthy and productive and happy. And it goes hand in hand with the quality in healthcare.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dr. Hend El Sherbini has been the CEO of Integrated Diagnostics Holdings (IDH) since 2012, when the company was formed following the merger of Al Mokhtabar and Al Borg Laboratories. Today, IDH is a leading consumer healthcare company in Africa and the industry leader in Egypt. El Sherbini, who had led Al Mokhtabar since 2004, […]<\/p>\n","protected":false},"author":1,"featured_media":600573,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11357],"tags":[72,7115,2270,1406,11356],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-600572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-enterprise-ceo-poll","tag-enterpriseam","tag-healthcare","tag-hend-el-sherbini","tag-integrated-diagnostics-holding","tag-the-enterprise-ceo-poll","wpautop","entry"],"acf":{"mongo_id":"5bdb1be1-1565-4cad-931d-319f86491381","is_powered_by":true,"section_story_id":"3dc8bd92-3770-40af-a65e-7b5870eb8e6b","story_type":"1","photo_url":"https:\/\/ent.news\/2019\/2\/864.jpg","photo_position":"above","related_issue":[600541],"teaser":"","voice_url":""},"yoast_head":"\nDr. Hend El Sherbini \u2014 CEO, IDH - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2019\/02\/03\/dr-hend-el-sherbini-ceo-idh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Hend El Sherbini \u2014 CEO, IDH\" \/>\n<meta property=\"og:description\" content=\"Dr. Hend El Sherbini has been the CEO of Integrated Diagnostics Holdings (IDH) since 2012, when the company was formed following the merger of Al Mokhtabar and Al Borg Laboratories. 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We explore the story behind Integrated Diagnostics Holding and CEO Hend El Sherbini in this week\u2019s episode of Making It, our podcast on how to build a great business in Egypt. IDH operates over 450 labs across Egypt, Sudan,\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/11\/242.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":560239,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/02\/21\/consumer-healthcare-outfit-idh-says-it-will-beat-fy2020-guidance\/","url_meta":{"origin":600572,"position":1},"title":"Consumer healthcare outfit IDH says it will beat FY2020 guidance","author":"enterpriseam admin","date":"21 February 2021","format":false,"excerpt":"London-listed, Cairo-headquartered consumer healthcare firm Integrated Diagnostic Holdings (IDH) beat its guidance for FY2020, saying in a trading update that it expects to post revenues of c. EGP 2.6 bn with an EBITDA margin in excess of 40%. The company had previously suggested it expected revenues to close in the\u2026","rel":"","context":"In "EARNINGS WATCH"","block_context":{"text":"EARNINGS WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/earnings-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":555079,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/01\/idh-hit-by-arbitration-cases-by-saudi-based-al-muhaidib-company\/","url_meta":{"origin":600572,"position":2},"title":"IDH hit by arbitration cases by Saudi-based Al Muhaidib Company","author":"enterpriseam admin","date":"1 November 2021","format":false,"excerpt":"Saudi Arabia\u2019s Al Muhaidib Company is in the midst of international arbitration case and two administrative cases against LSE- and EGX-listed Integrated Diagnostics Holding (IDH), IDH CEO Hend El Sherbini, and Al Mokhtabar Chair Moamena Kamel, IDH said in a disclosure. The claim pertains to a 2007 MoU to sell\u2026","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":571096,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/04\/29\/earnings-watch-idh-reports-2-growth-in-net-profit-in-2019\/","url_meta":{"origin":600572,"position":3},"title":"Earnings watch: IDH reports 2% growth in net profit in 2019","author":"enterpriseam admin","date":"29 April 2020","format":false,"excerpt":"EARNINGS WATCH- Integrated Diagnostics Holdings (IDH) reported a 2% y-o-y growth in net profit to EGP 505 mn in 2019, up from EGP 497 mn the previous year, according to a company earnings release. The LSE-listed consumer healthcare company\u2019s revenues for the year also rose 16% to EGP 2.23 bn,\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":576498,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/11\/25\/how-idh-became-the-first-egyptian-company-to-list-on-the-lse\/","url_meta":{"origin":600572,"position":4},"title":"How IDH became the first Egyptian company to list on the LSE","author":"enterpriseam admin","date":"25 November 2020","format":false,"excerpt":"We chart the career of Integrated Diagnostics Holdings CEO Hend El Sherbini and her journey turning a family-owned lab into a regional diagnostics giant with 450 facilities in Egypt, Sudan, Jordan and Nigeria, in this week\u2019s episode of Making It. El Sherbini walks us through what it took to institutionalize\u2026","rel":"","context":"In "Worth Listening"","block_context":{"text":"Worth Listening","link":"https:\/\/enterpriseam.com\/egypt\/category\/worth-listening\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/11\/277.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":565339,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/04\/idh-lays-out-expansion-plans-as-it-prepares-to-list-its-shares-on-the-egx\/","url_meta":{"origin":600572,"position":5},"title":"IDH lays out expansion plans as it prepares to list its shares on the EGX","author":"enterpriseam admin","date":"4 April 2021","format":false,"excerpt":"Integrated Diagnostics Holdings (IDH) plans to add 30-35 new branches in Egypt, Jordan, and Sudan this year \u2014 amid its plans for a technical listing on the EGX this month, CEO Dr. Hend El Sherbini told the press. IDH\u2019s expansion plan for Egypt includes inaugurating a third branch of Al\u2026","rel":"","context":"In "SPEED ROUND: INVESTMENT WATCH"","block_context":{"text":"SPEED ROUND: INVESTMENT WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round-investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/4\/320.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/600572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=600572"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/600572\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/600541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/600573"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=600572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=600572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=600572"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=600572"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=600572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}