{"id":600208,"date":"2019-01-22T04:13:24","date_gmt":"2019-01-22T04:13:24","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2019\/01\/22\/digital-detoxes-are-all-the-rage-how-behavioral-economics-can-help\/"},"modified":"2019-01-22T04:13:24","modified_gmt":"2019-01-22T04:13:24","slug":"digital-detoxes-are-all-the-rage-how-behavioral-economics-can-help","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2019\/01\/22\/digital-detoxes-are-all-the-rage-how-behavioral-economics-can-help\/","title":{"rendered":"Digital detoxes are all the rage, how behavioral economics can help"},"content":{"rendered":"

<\/a> Let behavioral economics help you kick that monkey in your pocket:<\/b> Digital detoxes are all the rage. But like their controversial non-tech counterparts, they\u2019ve gained a reputation for being unattainable<\/a> and perhaps even undesirable for anyone with a busy life. We can\u2019t afford to spend all day meditating in the desert and drinking kale juice, after all. So Tim Harford<\/a>\u2019s long read in the FT<\/a> is refreshingly clear-sighted in its aims: \u201cto deploy everything I knew about economic theory and behavioral science, along with a few hard-won practical discoveries, to rebuild my relationship with the digital world from scratch<\/b>.\u201d He breaks down why our relationship with our smartphones is often so problematic and how we can reconfigure it without doing anything as extreme as going cold turkey.<\/p>\n

It helps when understanding the roots of our phone addiction:<\/b> The \u201cendowment effect,\u201d a term coined by Richard Thaler<\/a>, posits that we place more value in things we own because we own them (we like our apps and social media); relinquishing them is hard). But the principles of opportunity cost dictate that everything we do is an implicit choice not to do something else (so those hours devoted to Twitter are not just empty time, but constitute a decision not<\/i> to do something we might actually enjoy more).<\/p>\n

\u2026and why a notification is like a high: <\/b>A hard-won discovery in behavioral psychology, as made by BF Skinner<\/a>, teaches us that the \u201cintermittent reinforcement\u201d of sometimes getting a reward (and sometimes not) is actually a greater motivator than knowing for certain that your reward is coming \u2014hence the compulsion to repeatedly check Facebook in the hope of having some fresh likes and the little dopamine kick<\/a>they offer.<\/p>\n

Back to basics: <\/b>Harford recommends weaning off digital habits by substituting some of them with other activities and observing the concrete difference this makes in his health, mood and personal relationships.<\/p>\n","protected":false},"excerpt":{"rendered":"

Let behavioral economics help you kick that monkey in your pocket: Digital detoxes are all the rage. But like their controversial non-tech counterparts, they\u2019ve gained a reputation for being unattainable and perhaps even undesirable for anyone with a busy life. 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