{"id":599384,"date":"2019-06-26T04:00:18","date_gmt":"2019-06-26T04:00:18","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/"},"modified":"2019-06-26T04:00:18","modified_gmt":"2019-06-26T04:00:18","slug":"have-the-anticipated-economic-benefits-of-afcon-been-overhyped","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/","title":{"rendered":"Have the anticipated economic benefits of Afcon been overhyped?"},"content":{"rendered":"<p><b>Have the anticipated economic benefits of Afcon been overhyped?<\/b> USD 250 mn in sponsorship from Total. Some half a bn TV viewers for advertisers to target. Thousands of overseas fans spending money on travel, food, hotels and merchandise. Afcon is generating considerable inflows, and the expectation that Egypt\u2019s economy will see a USD 1 bn boost as a result comes as welcome news after many years of subdued tourism revenues. But capitalizing on the hype to create long-term economic benefits may be easier said than done, according to this episode of the BBC\u2019s World Business Report (<a href=\"https:\/\/www.bbc.co.uk\/sounds\/play\/w172wx8nzpyrl06\">listen, starting 16:16<\/a>). Economic boons can come to nothing, and streams of overseas visitors can disappear overnight \u2014 a sad fact that former host countries Gabon and Ghana can attest.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have the anticipated economic benefits of Afcon been overhyped? USD 250 mn in sponsorship from Total. Some half a bn TV viewers for advertisers to target. Thousands of overseas fans spending money on travel, food, hotels and merchandise. Afcon is generating considerable inflows, and the expectation that Egypt\u2019s economy will see a USD 1 bn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":599385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9303],"tags":[7098,116,168,72,125,162,238,132,9302],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-599384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-listening","tag-africa","tag-china","tag-diplomacy","tag-enterpriseam","tag-investment-watch","tag-sports","tag-tourism","tag-trade","tag-worth-listening","wpautop","entry"],"acf":{"mongo_id":"25d3e721-7dca-4ac5-a194-38a927be8abb","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2019\/6\/20.jpg","photo_position":"above","related_issue":[599358],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Have the anticipated economic benefits of Afcon been overhyped? - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Have the anticipated economic benefits of Afcon been overhyped?\" \/>\n<meta property=\"og:description\" content=\"Have the anticipated economic benefits of Afcon been overhyped? USD 250 mn in sponsorship from Total. Some half a bn TV viewers for advertisers to target. Thousands of overseas fans spending money on travel, food, hotels and merchandise. Afcon is generating considerable inflows, and the expectation that Egypt\u2019s economy will see a USD 1 bn [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-26T04:00:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2019\/6\/20.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Have the anticipated economic benefits of Afcon been overhyped?\",\"datePublished\":\"2019-06-26T04:00:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/\"},\"wordCount\":133,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2019\/6\/20.jpg?fit=%2C&ssl=1\",\"keywords\":[\"Africa\",\"China\",\"DIPLOMACY\",\"EnterpriseAM\",\"investment watch\",\"sports\",\"tourism\",\"trade\",\"WORTH LISTENING\"],\"articleSection\":[\"Worth Listening\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/\",\"name\":\"Have the anticipated economic benefits of Afcon been overhyped? 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- EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/","og_locale":"en_US","og_type":"article","og_title":"Have the anticipated economic benefits of Afcon been overhyped?","og_description":"Have the anticipated economic benefits of Afcon been overhyped? USD 250 mn in sponsorship from Total. Some half a bn TV viewers for advertisers to target. Thousands of overseas fans spending money on travel, food, hotels and merchandise. Afcon is generating considerable inflows, and the expectation that Egypt\u2019s economy will see a USD 1 bn [&hellip;]","og_url":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2019-06-26T04:00:18+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2019\/6\/20.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Have the anticipated economic benefits of Afcon been overhyped?","datePublished":"2019-06-26T04:00:18+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/"},"wordCount":133,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2019\/6\/20.jpg?fit=%2C&ssl=1","keywords":["Africa","China","DIPLOMACY","EnterpriseAM","investment watch","sports","tourism","trade","WORTH LISTENING"],"articleSection":["Worth Listening"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/","url":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/26\/have-the-anticipated-economic-benefits-of-afcon-been-overhyped\/","name":"Have the anticipated economic benefits of Afcon been overhyped? 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The EGP has gained some 7% against the USD so far in 2019. We have a deeper look at the story in\u2026","rel":"","context":"In &quot;Enterprise+: Last Night\u2019s Talk Shows&quot;","block_context":{"text":"Enterprise+: Last Night\u2019s Talk Shows","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":599003,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/16\/afcon-begins-this-friday\/","url_meta":{"origin":599384,"position":1},"title":"Afcon begins this Friday","author":"enterpriseam admin","date":"16 June 2019","format":false,"excerpt":"Afcon kicks off this Friday: The biggest sporting event of the season (at least in this part of the world) is kicking off on Friday as the Pharaohs take on Zimbabwe in the opening match of the tournament at Cairo Stadium. Kick off time is at 10:00 PM CLT. The\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2018\/12\/63.jpeg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":623200,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/10\/24\/mo-salah-to-participate-in-afcon-qualifier-game-against-tunisia\/","url_meta":{"origin":599384,"position":2},"title":"Mo Salah to participate in AFCON qualifier game against Tunisia","author":"enterpriseam admin","date":"24 October 2018","format":false,"excerpt":"Mohamed Salah was named in the lineup of overseas-based players set to play in the upcoming African Cup of Nations qualifier against Tunisia on 16 November, according to Ahram Online. Salah was absent from the previous roster of Egypt\u2019s match against Swaziland following a minor injury during an earlier match.\u2026","rel":"","context":"In &quot;Sports&quot;","block_context":{"text":"Sports","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/_newspack_sports\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":599011,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/16\/el-sisi-visits-the-pharaohs-ahead-of-afcon\/","url_meta":{"origin":599384,"position":3},"title":"El Sisi visits the Pharaohs ahead of Afcon","author":"enterpriseam admin","date":"16 June 2019","format":false,"excerpt":"El Sisi visits the Pharaohs ahead of Afcon: President Abdel Fattah El Sisi\u2019s visit to the Pharaohs topped the front pages of all three government dailies this morning (Al Ahram | Al Akhbar | Al Gomhuria). Afcon will kick off this coming Friday.","rel":"","context":"In &quot;ON THE FRONT PAGES&quot;","block_context":{"text":"ON THE FRONT PAGES","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-the-front-pages\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":624942,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/09\/23\/aguirre-announces-the-12-foreign-based-players-for-egypt-swaziland-afcon-qualifier-games\/","url_meta":{"origin":599384,"position":4},"title":"Aguirre announces the 12 foreign-based players for Egypt-Swaziland AFCON qualifier games","author":"enterpriseam admin","date":"23 September 2018","format":false,"excerpt":"National football team coach Javier Aguirre announced on Thursday the full lineup of overseas-based players set to play Egypt\u2019s third 2019 Africa Cup of Nations qualifier against Swaziland on 12 October, according to KingFut. The squad list includes the same players who took on Niger 6-0 earlier this month, except\u2026","rel":"","context":"In &quot;Sports&quot;","block_context":{"text":"Sports","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/_newspack_sports\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":598991,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/16\/al-mashat-in-azerbaijan-el-sisi-visits-the-pharaohs\/","url_meta":{"origin":599384,"position":5},"title":"Al Mashat in Azerbaijan, El Sisi visits the Pharaohs","author":"enterpriseam admin","date":"16 June 2019","format":false,"excerpt":"Rania Al Mashat is in Azerbaijan to participate in UN World Tourism Organization meetings which kick off today. The minister, whose attendance marks the first ministerial visit to Azerbaijan in years, will be a keynote speaker at a panel discussion headlined \u201cProtecting Our Heritage: Social, Cultural and Environmental Sustainability.\u201d Al\u2026","rel":"","context":"In &quot;Enterprise+: Last Night\u2019s Talk Shows&quot;","block_context":{"text":"Enterprise+: Last Night\u2019s Talk Shows","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/599384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=599384"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/599384\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/599358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/599385"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=599384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=599384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=599384"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=599384"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=599384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}