{"id":598671,"date":"2019-05-30T04:04:54","date_gmt":"2019-05-30T04:04:54","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2019\/05\/30\/my-morning-routine-mohamed-el-taher-ceo-of-al-ismaelia-for-real-estate-development\/"},"modified":"2019-05-30T04:04:54","modified_gmt":"2019-05-30T04:04:54","slug":"my-morning-routine-mohamed-el-taher-ceo-of-al-ismaelia-for-real-estate-development","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2019\/05\/30\/my-morning-routine-mohamed-el-taher-ceo-of-al-ismaelia-for-real-estate-development\/","title":{"rendered":"My Morning Routine: Mohamed El Taher, CEO of Al Ismaelia for Real Estate Development"},"content":{"rendered":"

<\/a> My Morning Routine looks each week at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Mohamed El Taher, CEO of Al Ismaelia for Real Estate Development, the first real estate company in Egypt to focus on acquiring and renovating heritage buildings in Downtown Cairo.<\/p>\n

I\u2019m Mohamed El Taher and I\u2019m the CEO of <\/b>Al Ismaelia for Real Estate Development<\/b><\/a>. <\/b>\u00a0We specialize in renovating old heritage buildings in the Downtown Cairo area. I initially graduated as an electrical power engineer, but after a brief period working for Unilever, I went on to get my MBA in finance. I then shifted my career to real estate investment and finance. It\u2019s been 14 years since I made this shift, and not a single day passes without me being glad of it.<\/p>\n

Al Ismaelia is a small organization, and our setup is almost like a startup, <\/b>with about 15 people in the team. We work very closely together to get things done. This is especially important because doing real estate development in Downtown is really like entering unmarked territory with no manual. We face a lot of challenges, ranging from issues with tenants, to unexpected surprises in the structure and design of the buildings, to procuring approvals and licenses from the government. But it\u2019s a very dynamic field. We\u2019re also very interested in the arts, the cultural and startup scenes, and we work hard to support them. Usually my day includes a couple of meetings with people from the startup community who want to rent space Downtown. Working with organizations to see how we can bring people back to Downtown is also a big part of what we do, so we plan and hold events, including art and photography shows, workshops, and discussions.<\/p>\n

I\u2019m really not a morning person; I\u2019m at my peak at night.<\/b> I wake up at 7:30am and usually reach the office by 9:30am, so I take most of my meetings early in the morning. But when I have time for myself, I leave the most important strategic documents \u2014 the ones that require focus \u2014 to the later part of the day. I prefer to work on those from 3pm until about 8pm, rather than in the morning. So I can\u2019t claim to wake up at 5am. In the past I tried to change this, but it was really a struggle, so I realized I just needed to capitalize on what I have. I focus better at night, and as long as my mind is clear, that\u2019s more important than what time of day it is. I enjoy having a quiet setup to work in, because I always have a lot of ideas running in my head and can be easily distracted. So I give myself this quiet time, where I don\u2019t answer emails or phone calls, and I can be very productive.<\/p>\n

It is essential to me to have time in the day for my family.<\/b> I like to hear a bit about their day, and make sure they have my attention and feel my presence for at least a small period of time every day. No matter what else happens, this is very important.<\/p>\n

I also love reading and listening to audiobooks.<\/b> I have a book-collecting addiction, and read as much as I can, as well as listening to audiobooks during my commute. Malcolm Gladwell<\/a> is a brilliant writer, and I\u2019ve read and re-read all of his books \u2014 he\u2019s changed how I look at things. The first non-fiction book I ever read was The Seven Habits of Highly Effective People<\/a>, which created a real paradigm shift in my life. Stephen Covey\u2019s idea of \u201cslow is fast and fast is slow\u201d is one I always return to when I\u2019m trying to align my team on an idea, or create a unified spirit between us as we work to achieve something. It helps me to be patient with the process.<\/p>\n

Al Ismaelia for Real Estate Investment started in 2008.<\/b> Our chairman, Karim Shafei, was behind the idea. He had a vision for renovating buildings in Downtown and partnered with our board members, who had similar ambitions. They wanted to focus on the Ismaelia zone in Downtown, so everything grew from there. There was a slowdown during the revolution, because no one, including the investors, knew what would happen \u2014 especially Downtown. Between 2011 and 2014, we made some acquisitions that were important, but not large. But as things started to stabilize in 2015, we were back on track and started to grow rapidly. I joined in 2016, and since then we have been very focused on how to transform buildings into livable, functioning spaces. In 2018, our new project, La Viennoise, really captured the attention of the media and won two prizes, which we were delighted about. We\u2019re very proud of what we\u2019ve achieved.<\/p>\n

Al Ismaelia isn\u2019t a day-to-day real estate developer,<\/b> with huge pieces of land in urban areas. In a sense, we are always looking back in time to our beloved Downtown Cairo, and we are very specialized. Our current inventory is 80,000 sqm, which is quite niche. We know that, to make a difference to our company and the area we work in, we have to be selective in terms of what we offer as assets in our space. Our niche means we\u2019ve had to turn down some lucrative prospects in order to partner with organizations that we\u2019re aligned with. We\u2019re trying to change the fabric of Downtown Cairo, to ensure that there\u2019s a mix of people represented. Our vision is to have fuul sandwich carts next to upmarket buildings and residents \u2014 like the downtown area of any major city.<\/p>\n

We are allocating a budget of EGP 150 mn for acquisitions for the next couple of years,<\/b> as part of our strategic goals. It isn\u2019t always easy to acquire the buildings we want, as there can be a lot of complexity in terms of ownership, but we\u2019re very active right now in looking for new buildings. We also have a EGP 150 mn loan from the EBRD that is going towards renovation. So we\u2019re focusing on the rest of our portfolio projects: the old French Council, Radio Cinema, and Cafe Riche. We have five or six buildings that we\u2019re currently working on. The next building we\u2019re launching is Radio Cinema, which will be finished in August this year.<\/p>\n

Strategically, we always target heritage buildings in the Downtown area. <\/b>This is really our business model, and it works. We look for buildings near our current properties, and as Downtown has 1500 buildings, we can\u2019t target all of them. But in principle, we\u2019re open to working on any heritage buildings in the area. Every building has an interesting story, in terms of its ownership, commercial set-up, how it was built, and how it has transformed.<\/p>\n

At the beginning, people didn\u2019t understand what we were trying to do.<\/b> They thought we had a nice idea that would fail, and some even thought we were an NGO. We tried to be very clear: We\u2019re a business, and we\u2019re here to make money, but we have a different approach. It took some time but now we\u2019re making news and headlines, and people are starting to see our vision. We\u2019re making money out of old buildings. We\u2019ve proven that it can happen. What\u2019s great is that it\u2019s good for everyone: The country, the people, our shareholders. It\u2019s the perfect equation.<\/p>\n

At an industry level, everyone is speaking now about Egypt\u2019s real estate sector slowing down.<\/b> A huge amount of inventories have been dumped in the market, and the emergence of many new, small real estate developers who are young in the business has also contributed to the slowdown. I think that by the end of 2019 or 1Q2020, the newcomers will face a tough stress test, and whoever survives will be hugely successful. We will also find big names facing issues in their operations. Because there isn\u2019t the same absorption rate as in previous years, people feel the market is slowing down. Having said that, there\u2019s always genuine demand in Egypt. With 100 mn people, getting married, having children, some making money during the bad times, and some selling because they\u2019re moving, there will always be movement and demand in real estate.<\/p>\n

What\u2019s happening in the Gulf area at the moment is interesting,<\/b> because it may bring more attention to the Egyptian market. We don\u2019t have Dubai\u2019s framework for doing business, but we\u2019re stable and resilient, so you might see a shift in capital, towards doing business in Egypt. Some of that will be felt in real estate.<\/p>\n

One maxim I try to live by actually comes from Brad Pitt in the film <\/b>World War Z<\/b><\/a>:<\/b> \u201cWhoever moves survives.\u201d It takes courage to move forward, no matter what is happening. Sometimes you need to fight the market; you can\u2019t just wait until the bad times pass. You always need to make sure you\u2019re prepared, but when you settle into your comfort zone things usually don\u2019t turn out well.<\/p>\n","protected":false},"excerpt":{"rendered":"

My Morning Routine looks each week at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Mohamed El Taher, CEO of Al Ismaelia for Real Estate Development, the first real estate company in Egypt […]<\/p>\n","protected":false},"author":1,"featured_media":598672,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[72,387,83],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-598671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-enterpriseam","tag-my-morning-routine","tag-real-estate","wpautop","entry"],"acf":{"mongo_id":"84ade160-deec-4ad3-abcf-0c3671b66c34","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2019\/5\/2004.jpg","photo_position":"above","related_issue":[598635],"teaser":"","voice_url":""},"yoast_head":"\nMy Morning Routine: Mohamed El Taher, CEO of Al Ismaelia for Real Estate Development - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2019\/05\/30\/my-morning-routine-mohamed-el-taher-ceo-of-al-ismaelia-for-real-estate-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Morning Routine: Mohamed El Taher, CEO of Al Ismaelia for Real Estate Development\" \/>\n<meta property=\"og:description\" content=\"My Morning Routine looks each week at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. 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The company is looking to buy four or five new buildings in the downtown area, El Taher said, without giving a\u2026","rel":"","context":"In "Real Estate + Housing"","block_context":{"text":"Real Estate + Housing","link":"https:\/\/enterpriseam.com\/egypt\/category\/real-estate-housing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":670942,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/28\/my-morning-routine-mohamed-el-taher-ceo-of-saudi-egyptian-developers\/","url_meta":{"origin":598671,"position":1},"title":"My Morning Routine: Mohamed El Taher, CEO of Saudi Egyptian Developers","author":"enterpriseam admin","date":"28 August 2025","format":false,"excerpt":"Egypt\u2019s real estate market is growing more complex, with shifting demand, FX and interest rate swings, resource shortages, and a flood of new players","rel":"","context":"In "My Morning Routine"","block_context":{"text":"My Morning Routine","link":"https:\/\/enterpriseam.com\/egypt\/my-morning-routine\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1687.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":661861,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/al-ismaelia-eyes-usd-100-mn-funding-round-in-2h-2025\/","url_meta":{"origin":598671,"position":2},"title":"Al Ismaelia eyes USD 100 mn funding round in 2H 2025","author":"enterpriseam admin","date":"6 March 2025","format":false,"excerpt":"The firm is eying a capital injection from regional investors","rel":"","context":"In "Real estate"","block_context":{"text":"Real estate","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/475.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":624651,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/09\/16\/bpe-partners-could-be-offering-shares-from-real-estate-subsidiary-al-ismaelia-on-the-egx-in-2020\/","url_meta":{"origin":598671,"position":3},"title":"BPE Partners could be offering shares from real estate subsidiary Al Ismaelia on the EGX in 2020","author":"enterpriseam admin","date":"16 September 2018","format":false,"excerpt":"IPO WATCH- BPE Partners could be offering shares of real estate subsidiary Al Ismaelia on the EGX in 2020, founding partner and Managing Director Alaa Sabaa said. Al Ismaelia is carving out a niche for itself as the \u201cSolidere\u201d (the company, not the district) of Downtown Caio, where it is\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":660745,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/17\/al-ismaelia-looks-to-gulf-investors-to-double-its-capital\/","url_meta":{"origin":598671,"position":4},"title":"Al Ismaelia looks to Gulf investors to double its capital","author":"enterpriseam admin","date":"17 February 2025","format":false,"excerpt":"The real estate firm aims to expand its portfolio to 50 buildings by the end of next year","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/1607.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":595095,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/09\/16\/secon-to-invest-egp-5-bn-in-egypts-real-estate-over-coming-3-years\/","url_meta":{"origin":598671,"position":5},"title":"SECON to invest EGP 5 bn in Egypt\u2019s real estate over coming 3 years","author":"enterpriseam admin","date":"16 September 2019","format":false,"excerpt":"The Saudi Egyptian Company for Development (SECON), formerly known as the Saudi Egyptian Construction Company, aims to expand its investment in Egypt\u2019s real estate market to EGP 9 bn within three years, up from EGP 4 bn currently, CEO Mohamed El-Taher told Al Shorouk. 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