{"id":597354,"date":"2019-07-24T04:18:48","date_gmt":"2019-07-24T04:18:48","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2019\/07\/24\/brilliance-to-invest-usd-120-as-it-returns-to-egypt-assembly\/"},"modified":"2019-07-24T04:18:48","modified_gmt":"2019-07-24T04:18:48","slug":"brilliance-to-invest-usd-120-as-it-returns-to-egypt-assembly","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2019\/07\/24\/brilliance-to-invest-usd-120-as-it-returns-to-egypt-assembly\/","title":{"rendered":"Brilliance to invest USD 120 as it returns to Egypt assembly"},"content":{"rendered":"

<\/a> EXCLUSIVE- Brilliance Auto to invest USD 120 mn to return to domestic assembly: <\/b>Brilliance Bavarian Auto is planning to invest USD 120 mn to use the existing facilities of its parent company \u2014 BMW\u2019s Bavarian Auto Group (BAG) \u2014 to begin assembling its China-origin cars by early 2020, Brilliance\u2019s general manager and head of the Automotive Marketing Information Council (AMIC) Khaled Saad told Enterprise. The company will use BAG\u2019s factory in 6 October temporarily while it works on acquiring a land plot in the Gulf of Suez for its own assembly facility. Brilliance will also launch its first electric car model this winter.<\/p>\n

Brilliance\u2019s planned return to domestic assembly is partially thanks to the Madbouly Cabinet\u2019s <\/b>proposed automotive incentives program<\/b><\/a> for local assembly, which would see the finance and trade ministries provide custom breaks to local assemblers and manufacturers that use at least 45% local components. Saad tells us Brilliance sees this threshold as feasible, and intends to meet the requirement. We were told<\/a> the local component requirement would be a sliding scale based on how much is actually used. This approach will effectively replace the now-scrapped automotive directive, which was sharply opposed by Egypt\u2019s European trade partners<\/a> \u2014 a key hurdle to the directive seeing the light of day.<\/p>\n","protected":false},"excerpt":{"rendered":"

EXCLUSIVE- Brilliance Auto to invest USD 120 mn to return to domestic assembly: Brilliance Bavarian Auto is planning to invest USD 120 mn to use the existing facilities of its parent company \u2014 BMW\u2019s Bavarian Auto Group (BAG) \u2014 to begin assembling its China-origin cars by early 2020, Brilliance\u2019s general manager and head of the […]<\/p>\n","protected":false},"author":1,"featured_media":597355,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8572],"tags":[144,11179,6070,72,125,131,2380],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-597354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-speed-round","tag-automotive","tag-automotive-incentives-program","tag-bavarian-auto-group","tag-enterpriseam","tag-investment-watch","tag-manufacturing","tag-speed-round","wpautop","entry"],"acf":{"mongo_id":"34df5577-f654-4554-ac62-b296d0a9e348","is_powered_by":true,"section_story_id":"c004a9d9-3d72-4ed4-9dc5-bfdb28c0db15","story_type":"1","photo_url":"https:\/\/ent.news\/2022\/7\/381.jpg","photo_position":"above","related_issue":[597342],"teaser":"","voice_url":""},"yoast_head":"\nBrilliance to invest USD 120 as it returns to Egypt assembly - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/24\/brilliance-to-invest-usd-120-as-it-returns-to-egypt-assembly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brilliance to invest USD 120 as it returns to Egypt assembly\" \/>\n<meta property=\"og:description\" content=\"EXCLUSIVE- Brilliance Auto to invest USD 120 mn to return to domestic assembly: Brilliance Bavarian Auto is planning to invest USD 120 mn to use the existing facilities of its parent company \u2014 BMW\u2019s Bavarian Auto Group (BAG) \u2014 to begin assembling its China-origin cars by early 2020, Brilliance\u2019s general manager and head of the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/24\/brilliance-to-invest-usd-120-as-it-returns-to-egypt-assembly\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-24T04:18:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2022\/7\/381.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/24\/brilliance-to-invest-usd-120-as-it-returns-to-egypt-assembly\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/24\/brilliance-to-invest-usd-120-as-it-returns-to-egypt-assembly\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Brilliance to invest USD 120 as it returns to Egypt assembly\",\"datePublished\":\"2019-07-24T04:18:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/24\/brilliance-to-invest-usd-120-as-it-returns-to-egypt-assembly\/\"},\"wordCount\":218,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/24\/brilliance-to-invest-usd-120-as-it-returns-to-egypt-assembly\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2022\/7\/381.jpg?fit=%2C&ssl=1\",\"keywords\":[\"automotive\",\"automotive incentives program\",\"Bavarian Auto Group\",\"EnterpriseAM\",\"investment watch\",\"Manufacturing\",\"SPEED ROUND\"],\"articleSection\":[\"Speed Round\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/24\/brilliance-to-invest-usd-120-as-it-returns-to-egypt-assembly\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/24\/brilliance-to-invest-usd-120-as-it-returns-to-egypt-assembly\/\",\"name\":\"Brilliance to invest USD 120 as it returns to Egypt assembly - 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The company will use the existing facilities of its parent company \u2014 BMW\u2019s Bavarian Auto Group (BAG) \u2014 in 6 October, and is targeting an output\u2026","rel":"","context":"In "Automotive + Transportation"","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":597450,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/07\/28\/egypt-targets-usd-5-bn-auto-sector-fdi-over-two-years\/","url_meta":{"origin":597354,"position":1},"title":"Egypt targets USD 5 bn auto sector FDI over two years","author":"enterpriseam admin","date":"28 July 2019","format":false,"excerpt":"EXCLUSIVE- Gov\u2019t targeting USD 5 bn auto sector FDI over two years: The government is hoping to attract USD 5 bn of foreign direct investment into the automotive sector within the next two years, two government sources told Enterprise. The target is part of a plan to develop the sector\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/6\/1903.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":575362,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/10\/13\/two-investors-compete-for-majority-stake-in-bmws-egypt-agent\/","url_meta":{"origin":597354,"position":2},"title":"Two investors compete for majority stake in BMW\u2019s Egypt agent","author":"enterpriseam admin","date":"13 October 2020","format":false,"excerpt":"M&A WATCH- Rival groups are competing to acquire a majority stake in BMW\u2019s Egypt dealership, Bavarian Auto Group (BAG), sources with knowledge of the matter told Enterprise. Kuwaiti outfit Al Ghanim Group and Bavarian chairman Farid El Tobgui have both submitted bids for the 99% stake held by a group\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/10\/123.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":604792,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/12\/12\/brilliance-plans-to-assemble-jinbei-h1-minibuses-in-egypt\/","url_meta":{"origin":597354,"position":3},"title":"Brilliance plans to assemble Jinbei H1 Minibuses in Egypt","author":"enterpriseam admin","date":"12 December 2018","format":false,"excerpt":"Brilliance Bavarian Auto is looking into establishing a facility for the assembly of Jinbei H1 minibuses in Egypt, company executive Mahmoud Allam said, according to Al Mal. The company will break ground on the facility mid-2019. No further details were provided on the expected investment value.","rel":"","context":"In "Automotive + Transportation"","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":652527,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/01\/12\/brilliance-bavaria-auto-to-assemble-jinbei-model-cars-in-egypt\/","url_meta":{"origin":597354,"position":4},"title":"Brilliance Bavaria Auto to assemble Jinbei model cars in Egypt","author":"enterpriseam admin","date":"12 January 2017","format":false,"excerpt":"Brilliance Bavaria Auto says it will assemble Jinbei model cars in Egypt and could build a USD 120 mn assembly plant in the Suez Canal Economic Zone, said Brilliance GM Khalid Sa\u2019ad. The company (a subsidiary of BMW assembler and distributor Bavaria Group) is looking to access incentives in the\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":577640,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/30\/the-new-face-of-bmw-in-egypt\/","url_meta":{"origin":597354,"position":5},"title":"The new face of BMW in Egypt","author":"enterpriseam admin","date":"30 November 2022","format":false,"excerpt":"An international JV now represents BMW and Mini in Egypt, says it\u2019s restarting local assembly: BMW has made Global Auto Group its new importer and agent in Egypt. Global is a joint venture between Kuwait\u2019s Ali Alghanim & Sons Automotive, Saudi Arabia\u2019s Mohamed Yousuf Naghi Motors, and local firms Organi\u2026","rel":"","context":"In "M&A WATCH"","block_context":{"text":"M&A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/11\/497.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/597354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=597354"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/597354\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/597342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/597355"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=597354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=597354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=597354"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=597354"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=597354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}