{"id":596936,"date":"2019-07-11T03:58:20","date_gmt":"2019-07-11T03:58:20","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2019\/07\/11\/my-morning-routine-haitham-mohamed-chief-executive-officer-at-ora-developers\/"},"modified":"2019-07-11T03:58:20","modified_gmt":"2019-07-11T03:58:20","slug":"my-morning-routine-haitham-mohamed-chief-executive-officer-at-ora-developers","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2019\/07\/11\/my-morning-routine-haitham-mohamed-chief-executive-officer-at-ora-developers\/","title":{"rendered":"My Morning Routine: Haitham Mohamed, chief executive officer at ORA Developers"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-07\"><\/a> <b>Haitham Mohamed, chief executive officer at <\/b><a href=\"https:\/\/oradevelopers.com\/\"><b>ORA Developers<\/b><\/a><b>: <\/b>My Morning Routine looks each week at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Haitham Mohamed (<a href=\"https:\/\/eg.linkedin.com\/in\/haitham-mohamed-633713\">LinkedIn<\/a>), chief executive officer at ORA Developers, which is a leading real estate developer in different locations \u2014 prime, new, and emerging \u2014 around the world.<\/p>\n<p><b>I\u2019m Haitham Mohamed and I\u2019m the chief executive officer at ORA.<\/b> I started my career in the telecommunication industry, working with <a href=\"http:\/\/otmt.com\/en-us\/home.aspx\">Orascom Telecom<\/a> for 11 years. I was part of the team that started our operations in 17 different countries across Europe, Asia, and the Middle East. In 2011, I made a career shift to real estate, initially working with <a href=\"https:\/\/sodic.com\/\">SODIC<\/a>, then moving to Amer Group. Finally, I joined ORA, where our aim is to create developments that are designed to be both beautiful and environmentally sustainable.<\/p>\n<p><b>As CEO, it\u2019s my job to make sure that our day-to-day operations are aligned with our values<\/b>, which are driven by customer need. A lot of my focus is on technical operations and marketing, as well as hiring everywhere you can imagine. We have our daily sales targets, and of course we also devote a lot of time to product design and market research, determining how we will market our products to customers. It\u2019s a very comprehensive role.<\/p>\n<p><b>I start my day at 8 am, when I leave for the office. <\/b>My commute takes me half an hour, and as soon as I arrive I go to Starbucks to grab my coffee and return to the office. A lot of my job revolves around meetings and daily management tasks, as these are crucial to achieving long-term strategic goals. My first meeting of the day is with the marketing team, to hear updates and see what is planned for the coming period. Then I sit with the technical team to review our latest designs and the products being developed. After that, I sit with the business planning and development team, and we look at numbers and budgeting. I also spend at least an hour every day with our sales team to address whatever challenges they are facing.<\/p>\n<p><b>Currently the market is very tough and we need to have a very clear sense of what our customers need,<\/b> so we can develop a product that satisfies this need. I will often conduct interviews for new hires, and then my working day usually ends around 7-8 pm. After this I go home and spend the evening with my family: My wife, and our 12-year-old son and 10-year-old daughter.<\/p>\n<p><b>One of the major focal points in my life is my son\u2019s football training. <\/b>He plays for Zamalek and has just been awarded the prize of best young player in Egypt in 2019. He\u2019s also currently the top scorer in the Egyptian Youth League. My hobby is watching him play and attending his training sessions. He usually trains three days a week in the early evening, and has a match every Friday. So on Fridays we all wake up at 7 am and go to watch him play, before going for lunch as a family.<\/p>\n<p><b>I hope my son will be the next Mohamed Salah. <\/b>When he was 10 and he told me that he wanted to be a football player, I asked him whether he was prepared to make sacrifices. I told him he would be training while his friends were playing <a href=\"https:\/\/en.wikipedia.org\/wiki\/Fortnite\">Fortnite<\/a> and going to the beach. To be properly trained, you have to start aged 10. You will have to dedicate a huge part of your life to thinking about your career, from a young age. It\u2019s a lot of responsibility and stress for a young person. He travels to Paris St Germain and Monaco during his vacation periods for trials. So we\u2019re developing a new company in Egypt and I\u2019m developing my boy in the field of football. All my efforts are going into entrepreneurial endeavors.<\/p>\n<p><b>This year\u2019s Afcon is one of the best things I\u2019ve seen recently.<\/b> I feel the whole tournament has been amazing, and I\u2019m very impressed with the organization. But I\u2019m not really sure why people are treating Egypt\u2019s loss to South Africa as such a great shock. This is the reality of football: You won\u2019t win every match.<\/p>\n<p><b>If we want our football to improve, we have to change our approach.<\/b> Youth are the future, and we are currently not focusing on them the way they are in France, Italy, Spain, and Germany. If you look at the Egyptian team that <a href=\"https:\/\/en.wikipedia.org\/wiki\/Africa_Cup_of_Nations#2000s:_Egypt's_unprecedented_treble\">won Afcon for three consecutive years<\/a>, you\u2019ll see that these players had been winning tournaments since they were 17 years old. We need to invest in developing the pipeline of good players.<\/p>\n<p><b>ORA was the brainchild of Naguib Sawiris<\/b>, who had started working on a business plan he had for new developments in Grenada, Pakistan, and one for Cyprus. He particularly wanted to target unique locations, to do something out-of-the-ordinary and bring something new to the market. We were looking for a new brand, and the best name we found was ORA. It comes from the idea of giving birth, and for us this was a new baby. We launched in Cyprus in 2016, Pakistan in 2017, Grenada in 2018, and Egypt in 2019.<\/p>\n<p><b>At ORA, we really target the best locations, which automatically become the most expensive places for development. <\/b>In Cyprus we are part of Ayia Napa Marina, and in Pakistan our location is in one of the most luxurious places in Islamabad. In Grenada, we\u2019ve built one of the most expensive and high-end real estate developments in the world. In Egypt, we selected the last piece of land in Sheikh Zayed, overlooking about 65 acres, to build on. What we try to do is to combine luxury with affordability. We\u2019re offering a new version of luxury, developing something very high-end but affordable.<\/p>\n<p><b>I believe customers have become more discerning. <\/b>They understand the market better than they did several years ago, and they have really shifted their focus from the brand to the product. After the devaluation, customer needs really changed. In the past, people were very focused on buying villas, but now they see that if they buy a villa they also need to complete all its finishing, which is often actually more expensive than the villa itself. Then they have to take care of their running costs too. Now they are much more focused on buying apartments, which is one reason why we are committed to offering quality apartments of different sizes, depending on the exact needs of different families. Customers are becoming more sophisticated, and if they don\u2019t find what they\u2019re looking for in a high-end brand, they will look for it in a different brand.<\/p>\n<p><b>How to find the right land is arguably the most important consideration for anyone working in real estate and development.<\/b> Land is very expensive nowadays and it has a huge impact on the industry. This is why a lot of developers are looking into co-development agreements, which is exactly what we have done with the government for our project in Sheikh Zayed. Land is becoming more and more scarce, and this means the price of land will keep increasing.<\/p>\n<p><b>The best piece of business advice I\u2019ve ever been given is simply to listen.<\/b> You need to listen to the perspectives of anyone with a relevant viewpoint in any given situation \u2014 juniors, your sales and marketing teams, your boss, your customers \u2014 anyone whose opinion has a bearing on the issue. See the full picture and then make your decision.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Haitham Mohamed, chief executive officer at ORA Developers: My Morning Routine looks each week at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Haitham Mohamed (LinkedIn), chief executive officer at ORA Developers, which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":596937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[72,1839,387,363],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-596936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-enterpriseam","tag-haitham-mohamed","tag-my-morning-routine","tag-orascom-construction","wpautop","entry"],"acf":{"mongo_id":"350a126e-281b-4cdd-83bc-f1d24a9339f1","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2019\/7\/988.jpg","photo_position":"above","related_issue":[596908],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>My Morning Routine: Haitham Mohamed, chief executive officer at ORA Developers - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/11\/my-morning-routine-haitham-mohamed-chief-executive-officer-at-ora-developers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Morning Routine: Haitham Mohamed, chief executive officer at ORA Developers\" \/>\n<meta property=\"og:description\" content=\"Haitham Mohamed, chief executive officer at ORA Developers: My Morning Routine looks each week at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Haitham Mohamed (LinkedIn), chief executive officer at ORA Developers, which [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/11\/my-morning-routine-haitham-mohamed-chief-executive-officer-at-ora-developers\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-11T03:58:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2019\/7\/988.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/11\/my-morning-routine-haitham-mohamed-chief-executive-officer-at-ora-developers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/11\/my-morning-routine-haitham-mohamed-chief-executive-officer-at-ora-developers\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"My Morning Routine: Haitham Mohamed, chief executive officer at ORA Developers\",\"datePublished\":\"2019-07-11T03:58:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/11\/my-morning-routine-haitham-mohamed-chief-executive-officer-at-ora-developers\/\"},\"wordCount\":1299,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/11\/my-morning-routine-haitham-mohamed-chief-executive-officer-at-ora-developers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2019\/7\/988.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterpriseAM\",\"Haitham Mohamed\",\"MY MORNING ROUTINE\",\"Orascom Construction\"],\"articleSection\":[\"My Morning Routine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/11\/my-morning-routine-haitham-mohamed-chief-executive-officer-at-ora-developers\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2019\/07\/11\/my-morning-routine-haitham-mohamed-chief-executive-officer-at-ora-developers\/\",\"name\":\"My Morning Routine: Haitham Mohamed, chief executive officer at ORA Developers - 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The first phase of the project was sold out in a week, CEO Haitham Mohamed said. ZED incorporates 5k apartments in two interconnected towers of 20 floors\u2026","rel":"","context":"In &quot;Real Estate + Housing&quot;","block_context":{"text":"Real Estate + Housing","link":"https:\/\/enterpriseam.com\/egypt\/category\/real-estate-housing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":596412,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/08\/27\/ora-developers-plans-to-invest-up-to-egp-5-bn-in-zed-project-in-2019-and-2020\/","url_meta":{"origin":596936,"position":1},"title":"ORA Developers plans to invest up to EGP 5 bn in ZED project in 2019 and 2020","author":"enterpriseam admin","date":"27 August 2019","format":false,"excerpt":"ORA Developers is planning to invest between EGP 4-5 bn in its ZED project west of Cairo in 2019 and 2020, CEO Haitham Mohamed told Reuters\u2019 Arabic service. The company is also looking to buy 850 feddans in the North Coast.","rel":"","context":"In &quot;Real Estate + Housing&quot;","block_context":{"text":"Real Estate + Housing","link":"https:\/\/enterpriseam.com\/egypt\/category\/real-estate-housing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":555801,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/28\/haitham-abdel-moneim-joins-orientals-group-as-chief-investment-officer\/","url_meta":{"origin":596936,"position":2},"title":"Haitham Abdel Moneim joins Orientals Group as chief investment officer","author":"enterpriseam admin","date":"28 November 2021","format":false,"excerpt":"Our friend Haitham Abdel Moneim (LinkedIn) has joined the Orientals Group as chief investment officer after a nearly eight-year run with EK Holding, where he was most recently director of investor relations. The Khamis family owned Orientals has a global footprint and holds investments of more than USD 3.1 bn\u2026","rel":"","context":"In &quot;Moves&quot;","block_context":{"text":"Moves","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/moves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":543508,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/03\/my-morning-routine-haitham-sadek-gm-and-managing-director-at-danone-north-east-africa\/","url_meta":{"origin":596936,"position":3},"title":"My Morning Routine: Haitham Sadek, GM and managing director at Danone North East Africa","author":"enterpriseam admin","date":"3 February 2022","format":false,"excerpt":"Haitham Sadek, general manager and managing director at Danone North East Africa: Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Haitham\u2026","rel":"","context":"In &quot;My Morning Routine&quot;","block_context":{"text":"My Morning Routine","link":"https:\/\/enterpriseam.com\/egypt\/my-morning-routine\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/2\/46.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":572856,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/07\/12\/mashreq-bank-taps-haitham-hammad-as-deputy-ceo-maridive-appoints-mohamed-el-gamal-as-ceo\/","url_meta":{"origin":596936,"position":4},"title":"Mashreq Bank taps Haitham Hammad as Deputy CEO, Maridive appoints Mohamed El Gamal as CEO","author":"enterpriseam admin","date":"12 July 2020","format":false,"excerpt":"MOVES- Mohamed El Gamal (Linkedin) has been appointed as CEO of Maridive and Oil Services, a subsidiary of Maridive Group, according to an EGX disclosure (pdf). MOVES- Haitham Hammad (Linkedin) has been appointed as deputy CEO of Mashreq Bank, according to Al Mal. Hammad was previously the head of retail\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":622565,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/10\/04\/naguib-sawiris-ora-developers-to-complete-projects-worth-usd-2-bn-in-5-years\/","url_meta":{"origin":596936,"position":5},"title":"Naguib Sawiris\u2019 Ora Developers to complete projects worth USD 2 bn in 5 years","author":"enterpriseam admin","date":"4 October 2018","format":false,"excerpt":"Naguib Sawiris\u2019 Gemini Global Development, which has been relaunched and rebranded as Ora Developers, plans to develop USD 2 bn of real estate across the Middle East over the next five years, CEO Haitham Mohamed tells the National. The rebranded vehicle is meant to consolidate the shares and investments of\u2026","rel":"","context":"In &quot;Real Estate + Housing&quot;","block_context":{"text":"Real Estate + Housing","link":"https:\/\/enterpriseam.com\/egypt\/category\/real-estate-housing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/596936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=596936"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/596936\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/596908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/596937"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=596936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=596936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=596936"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=596936"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=596936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}